Phases of a Freelance Illustration or Design Job
Lesson 14 from: Working Successfully with Clients: A Class for Illustrators and DesignersLisa Congdon
Phases of a Freelance Illustration or Design Job
Lesson 14 from: Working Successfully with Clients: A Class for Illustrators and DesignersLisa Congdon
Lesson Info
14. Phases of a Freelance Illustration or Design Job
Lessons
Class Introduction
03:45 2The Importance of Effective Communication
05:00 3Be Prompt, Clear and Succinct
15:56 4Email Communication: What Works, What Doesn't
20:01 5What to Look for in an Assignment
13:04 6Red Flags
09:42 7Questions about the Schedule
03:34 8Fees & Negotiation
22:16How to Approach Bidding
05:34 10Navigating Contracts
03:57 11What Should Go Into a Contract?
13:09 12Negotiating Contracts
04:51 13The Pros and Cons of Having an Agent
14:46 14Phases of a Freelance Illustration or Design Job
02:49 15Sketch & Feedback Phases
14:19 16Ask Questions!
03:15 17Final Artwork Phase
03:37 18Dealing with Change in Scope
05:43 19Wrap Phase
04:31Lesson Info
Phases of a Freelance Illustration or Design Job
All right, now we're gonna get into the phases of a freelance illustration or design job. Typical phases are onboarding, so this is you've signed the contract, you've negotiated all the things out of it that you don't want, you're ready to begin. Then there's the sketch and feedback phase and the final artwork phase and then, last but not least, let's never forget this one, the wrap phase, this is a really important one. So let's start by talking about onboarding. So usually, during onboarding, you get introduced to members of the team you might be working with. Sometimes you'll only work with one person the entire project, and sometimes you'll work with two or three people. So those introductions typically happen sometimes after the contract is signed, okay? You'll also get more specific art direction and a fully fleshed-out creative brief or style guide, so this, for whatever sort of skeleton of an idea you had about what you were gonna be doing, this is the time to ask all of the qu...
estions that they couldn't answer until you signed a contract, all right? Some companies have style guides, like I did some work for Airbnb once and they had like this entire PDF that had their brand colors and all of the dos and donts that I needed to abide by in the work that I was doing for them, and a lot of bigger companies have a style guide and you need to read it, and this is the time when you would get sent that information. This is again the opportunity for you to dig in and make sure you have all the information you need to begin the assignment, okay? This is when you ask every question. Make sure you're clear on all of the art direction, the look, the feel, the mood, the style. Be pesky in your question-asking. Better to enter the assignment knowing everything. Do they have any specific inspiration images or reference images they'd like you to use? How many rough sketches does the client want you to present, actually that should already be in the contract. Is there a specific color palette they want you to use? That's not usually relevant until final artwork phase, but fine to ask in the beginning. What format the files need to be delivered, again, you should probably already know that but get clear. What are the dimensions with bleed? All of that good stuff.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Caroline Fidelaire
Great class packed very useful tips for entrepreneurs in illustration and design and great email examples on how to: - respectfully and gratefully communicate with clients in the diverse phases of the production line - negotiate a contract and your fees - how to proceed to bidding for a work contract Lisa is a wonderful speaker. A wonderful class well worth its 3 hours length.
Scavenger Annie
Right from the start of class Lisa offers up her pearls of wisdom. Absolutely jam-packed with information on working with clients, illustration agents & art directors in the commercial world. All very relevant to other careers in the creative realm too, especially when Lisa talks about the language & negotiation of contracts. Clear, concise teaching & my fingers are burning from typing so fast as I made notes! A wonderful class that has motivated me to pursue commercial illustration with my brand Northern Bird Designs. Thank you for the top guidance & inspiration Lisa! Looking forward to the next class on managing workflows.
Neelam Kaur
Lisa has immense knowledge about the industry and she shares the same with Artist Community in the form of Books, E-courses, Workshops. This class is jam-packed with great information which as an Freelance or as an New Illustrator we struggle and feel we had someone to help us understand. And I must say, the Skillshare & CreativeBug Classes other than Creative Live Classes, she focuses it all from an artist standpoint. As a Freelance Illustrator Artist I struggled managing the other aspects of my Art Business which I feel so confident after this class. And most of all I know my worth! Thank you Lisa!