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Lessons
Intro
1Workshop Intro
03:18Foundations
2Gear
12:14 3Gear - My Camera Bags
08:00 4Mastering Camera Settings
07:41 5Blue Hour, A How-To
10:45 6Photos That Move Us
07:19Visual Storytelling 101
07:51 8Endurance In A World Of Sprinting
06:27 9Keeping Your Ideas Fresh
08:31 10Building Your Story Arc
06:44 11Shooting More: Action Plan
02:01 12Conveying Emotions
07:52In the Field
13The Assignment: Himalaya Pre-Pro
12:08 14In the Field: The Himalaya Defender Shoot
20:29 15The Assignment: Canon Pre-Pro
10:25 16In the Field: Canon USA Shoot
15:06Editing
17Keywords & Organizing Images
06:42 18Commercial Grading
04:47 19Masking & Radial Filters
12:33 20Perspective Correction
05:39 21HDR (Hand-Held)
03:37 22Black & White Edits
07:00 23Before & Afters
01:33 24Moody Grading
13:15 25IG Export Settings
04:00 26Web Export Settings
02:44 27Clone Stamping & Patch Tools
05:51 28Grading in Lightroom
06:45 29Hand-Held Panoramas
03:41 30Radial Filters Pt 2
02:38 31Delivering Files to Clients
12:33 32Archiving & Organizing Images
10:15 33My Favorite Software
03:44Business
34Let's Talk Business
01:03 35Building A Desirable Portfolio
11:17 36How to Contact Clients
12:00 37Prospecting: Finding Brands That Fit You
04:16 38Getting Clients To See Our Value
10:16 39Paid to Travel the World
14:48 40The Art of Making Moodboards & Treatments
08:09 41Keys To A Fulfilling Career
07:40 42Three Things You Need To Know Before Pitching
06:19 43Finding Your Value Proposition
08:02 44Media Kit: A Walk Through
08:06 45How I Built My Audience
07:46 46Social Media Landscape
07:32 47Module Recap
03:08Bonus - Everything To Know About Filters
48Do You Need Lens Filters?
09:36 49Filters in The Field
12:40Bonus - Find Your Path
50Find Your Path
07:44Bonus - How To Print Your Work
51Why Print or Sell Photos
23:21 52Preparing Photos for Print
06:44 53Reviewing Major U.S Printers
06:57Lesson Info
Module Recap
This is the end of the working with brands modules. So congratulations. It's been heavy, I'm sure. I've talked about a lot of stuff, right? So now that if you've listened diligently, it's time for you to act and this is gonna be harder than listening, right? Here's a few things I recommend you do to get much better at pitching brands. Let's call this the action plan. Okay. So start today. If you wanna pitch a brand, start today, because more often than not, tomorrow becomes never, right? So I've just watching this, like start thinking about a brand you want to pitch and write something, get going. Even if you just open a document and start and put the name of the brand and commit to doing it tomorrow, that is a start. Second thing, make your media kit. For you. And don't go crazy trying to make like the same thing I did with 20 pages. If you're not too sure where to start or how it's gonna look like, that's fine. Just do it with three pages. And in these three pages make sure that you ...
answer who you are, what do you do, and why would anyone need to care about that. If you answer these three things, I promise you people will get back to you because you've thought about what they need to hear about. Third thing, build a 2019 portfolio. So I am assuming you've shot photos this year. That some, you like, some, you're not too sure about. It's okay, we're all the same, right? Make sure now you put together this portfolio with 10 to 15 images of, you know, 10 of 15 of your favorite images. If you don't have 15, 10, that's fine. If you have more than 15, maybe stretch it to 20, but don't go too crazy, and then take that, okay, and then make it. When you're making it, make it for a client. Make it for somebody, you know, think about who's gonna receive it. Think about your favorite client, your best client, whoever's rooting for you. Think about them. You're making that for them. So once you've done it, send it to that client who is being good to you and tell 'em you're super proud to show them that. And then, you know, 2020 have some big ideas for them and you know, work together, right? Make sure you do that. And then lastly, not as fun is start a routine because if you get into the habit into the rut of pitching a brand every week, for example, like imagine how far you can go if you start pitching a brand every week. Doesn't have to be a big brand. Anybody, the coffee shop down the street, I don't know. Just pitch a brand every week with something meaningful that's made for them. Don't copy and paste the same crap to everybody. That's not gonna get you anywhere. When I say pitch, it's like be intentional, spend few hours a week thinking about that company you wanna pitch, what you wanna tell them, and why should they care. And get in the habit of doing that. If you fall behind, you know, one week, that's fine. The next week, you gotta do two, though. Okay. That's it for the action plan. There'll be more in the next updates, but just think about the power of doing these things right now. It's, it has a lot of potential, right? It's all out there. I've been an open book to you. Now what you have to do is act on it. Good luck.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jon
Not What I Was Expecting Let me just start by saying that the workshop was very good. There were lots of things that I learned and many insights I took away. Perhaps the greatest bit of wisdom imparted to me was not anything Alex said but how he approached every subject he talked about. I felt that he was talking to me as a friend, very personal and open book. This was both a blessing and a curse as the course tends to meander around and is not as structured as others I've taken. Alex's passion for the highest quality, and craftsmanship in every aspect of his business, is very evident. From the premiums he charges, to the attention to detail in client deliveries. This is where my review is going to give some hopefully constructive criticisms. For someone so focused on a premium experience I was a surprised to find the course a bit sloppily assembled, and the videography and editing lackluster. This is coming from a videographer and someone with a lot of experience in online training. A few short examples to illustrate my point include: repeating segments of the edit (in some instances the exact same segment), poor framing. Colors changing between cuts, and my biggest pet peeve, not leaving photo examples on for long enough to see them. These are all small things, but they add up, and along with the topics meandering, left me a bit disappointed. I'm curious who you would say this class is aimed towards. Amateurs, mid-level, or experts? The assumption of who you are addressing changes throughout the course. I feel like with a bit of work from an instructional designer, and some editing cleanup, you could help hone this course to be one of the best out there. I feel like I need to do a more in depth review than will fit here, to actually explain this well. Let me know if that would be helpful to you. One other note: When I signed up for a workshop on Adventure Photography, I honestly thought it would be more field focused. The field examples were all shoots for products, and not shoots documenting an adventure. I guess I had just hoped to learn that side of the storytelling process more. Getting into the nitty gritty of being wet, cold, and dirty, and still shooting bangers. The section on filters (going out and building the snow cave) was more what I thought this course was going to be. Anyhow, with all that said, I still found it valuable and worthwhile. To summarize, the course feels a bit unpolished and in some ways unfinished though there is still great value. I've taken Jimmy Chin's Masterclass on adventure photography and it felt very structured and highly polished. I purchased "Adventure Pro" on the "finish in a month" discount. I would have felt ripped off if I had paid full price with the course in its current state. Thanks for reading and I hope my criticisms come as helpful. As I've already mentioned I'd be happy to further elaborate.
Topher Hammond
One of the best photography investments I'm only 1/4 of the way through Alex's course and I feel like I already have a loose plan on how I can move forward in my own career as a photographer. I felt like my work was lacking a specific feeling. The way that Alex articulated ideas on how to convey emotion in your imagery and building that overarching story arc for your own life narrative were super helpful to focus on how to make my work better. Super looking forward to the rest of this course. Thanks Alex and team!
Sergi Mas de xaxars Rosell
Great Workshop I learned quite a lot with this workshop. Because I'm in the industry for 5 years now, there were a few things I already knew. On the other hand, Alex showed me different and more effective ways to improve my business. I like the way he gives the lessons, always in a personal and close way. This is the knowledge I wish I had when I started. Totally worth it!
Student Work
Related Classes
Adventure & Sports