Lessons
Class Introduction
11:30 2How To Get Work As A Food Photographer
03:56 3Understanding Your Skill Level and Your Market
06:31 4How To Grow Your Business
02:38 5Opportunities In Commercial Food Photography
20:50 6How Do You Market Yourself
18:55 7The Importance of Attitude and Communication
13:26 8Understanding Insurance Responsibilities and Liability
15:46Understanding Taxes and Accounting
09:57 10The Importance of Representation and How To Get It
22:06 11File Management and Protection
05:19 12Understanding Stock Photography as a Business
11:20 13Contracts: The Law and Your Rights
14:05 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
28:54 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
21:28 16Negotiating and Talking Money with Clients
16:32 17Who are the Players in Commercial Food Photography
21:44 18How to Manage Client Expectations
11:58 19Real Life Client Interview: Art of the Pie Cookbook
31:33 20How to Assemble a Team
07:42 21The Production Team
17:53 22On Set Support
17:45 23Editors and Post Production
11:58 24Introduction to the Live Shoot
07:25 25Live Shoot: Plate #1
20:47 26Live Shoot: Plate #2
17:08 27Live Shoot: Plate #3
13:30 28Live Shoot: Plate #4
18:59 29What Expenses are Associated with a Shoot
08:57 30How to Calculate your Rate
32:02 31What is Usage?
12:04 32How to Anticipate Expenses
06:04 33Calculating Price based on Rates, Usage and Expenses
11:33 34Where do You Go Next?
07:25 35Continuing Education and Research
15:58 36How to Get your Work Out There and Get Noticed
16:52 37Treatments and Final Wrap-Up
12:51Lesson Info
How To Grow Your Business
What does growth look like? See that's the other thing is that I need to recognize what is this continuum? Where am I headed? What does growth look like for me? You have to ask yourself that question. Is it money, well, that's part of it, but I think as an artist, that's not the only reason you have personal gain, right? You also want to build to a point where you have artistic license and trust in your clients, where they come to you and they go make my picture for me because we know that you can make that picture in your style, right? And that's the other thing, definable style. So if people look at my picture, and I've said this a thousand times and Lei's eyes will roll back in her head because she's heard me say it about a thousand times, but the greatest compliment you will be paid as an artist is when somebody tells you I recognize your picture without the byline. But that is about growth. That is where you get to the point where you're out there, you're proficient, you're prolif...
ic and you're definable. All of those things matter. You all of a sudden have so much at your disposal now because people trust that you can make that picture any day of the week, under any circumstances, day and night, and there you are. You have that, for me, represents a lot of professional growth and personal growth. Also when you've achieved pricing structures and consistency in your pricing, so you know, okay, cookbook client calls, they have 25 recipes. We're gonna shoot it here. We're gonna do this work in this manner. We're gonna hire this many people. I know exactly what that's gonna cost, in my market. Now my market and your market, at this point, might be different. My market, on different levels, is national, local and global, and I have to understand the price structure for all those things, and that's where something like representation comes in. And we're gonna talk about that as well. But the idea of growth in this business, and again, that's part of the growth for me at this point was getting representation that can handle all of those things in different venues. So we'll discuss all of that as well. But that pricing structure and consistency is I know what a lot of you are looking for in this class. I get it, I get it wholeheartedly, but it's a process that you will learn to navigate. It's a navigable process. It's not a bulletin board point.
Ratings and Reviews
SaberShots
I highly recommend this course! Andrew is an engaging and thoroughly knowledgable teacher. This class is less about how to photograph food - although there are some terrific tips - and more about the "nuts and bolts" or rather, "bread and butter" of running a successful business. A lot of the information is relevant to business in general, but the specific tips about food photography are especially exciting to implement! I found the hands-on portion during the morning of day 2 especially helpful in assimilating the general or more abstract ideas covered in day 1, which laid a fantastic foundation. 5 stars!
Amy Vaughn
While I'm not quite ready to focus my business on food photography, this class gave me a much clearer idea of what options and challenges there are in the food photography industry. Andrew covered everything from what jobs might be like when starting out on a tight budget to what options open up as the photographer becomes more experienced and successful. I already did my own internet research about the food photography business before the class, but this was more comprehensive and easy to understand in a short amount of time. Now I feel more confident about setting my business goals, who to look for to collaborate with on projects and eventually the kinds of clients I'd like to work with. He also gave many tips that are immediately applicable in my current photography business that isn't yet focused on food.
Delaney Brown
Andrew is not only a funny, incredibly entertaining person, he's a seriously great teacher. Being in the live studio audience for this class was such a treat. I was able to learn a lot of the nitty gritty lived-in details of what it takes to be a successful food photographer. Things that are hard to come by in books and online! I would highly recommend this class for anyone who wants to take their passion to the next step: making a living.
Student Work
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