Lessons
Day 1
1Product, Market Analysis and Fundamentals
06:49 2Overview, Tools, & Credibility
13:52 3Concepts and Inspiration
17:34 4Your Time and Action Assumptions
11:52 5Who's Your Competition?
21:39 6Define Your New Product
04:22 7What's Your Unfair Advantage?
03:44Collection Planning
03:42 9Building a Collection Pyramid
09:17 10Understand Your Price Variables
17:59 11Build a Price Structure
10:10 12Create Your Collection Plan
20:59 13What is a Concept?
18:39 14Where to Find Inspiration?
12:42 15Color & Fabric
17:00 16Build a Concept Board
09:56 17What is a Time & Action Plan?
18:14 18Understanding Timelines
24:12 19Create a Time & Action Plan
23:34Day 2
20Manufacturing
21:42 21Raw Materials
21:37 22Communication and Information Flow
25:48 23Growing and Managing the Line
37:33 24Understand Key Terminology
20:36 25How to Find Suppliers
10:25 26How to Document the Process
39:17 27How to Build Relationships
18:11 28How to Maintain Respectful Communication
17:30 29How to Build a Cohesive Line
08:36 30How to Manage Your Timeline
17:15 31How to Test the Market
07:08 32Sustain the Plan
18:15Lesson Info
What's Your Unfair Advantage?
So we mentioned this next term a little bit earlier what you're unfair advantage but someone told told me this it was actually I think it was a tech guy who who did a block post and this term came up and I loved it because it's it's it really sums up is I watch your edge what makes you different as a brand ondas a product in the marketplace and again this this is a kind of a note taking exercise is really thinking and being very honest as to kind of what what is your edge? Ok, I put a few little point is here that I was thinking about when I was building a suit he scarfs, you know, maybe it's a brand story. Maybe you're building a story about brand that your fifth generation scarf maker that your great great great great grandmother used to sweep the floors of her mares and, you know, picked up some great techniques and now you know it's, just like I have it instilled in my brain somewhere or maybe it's an artisanal technique that you just want to bring back to existence, a lot of a lot...
of crafting is going going out maybe you want to bring something back and make it relevant again, maybe it's a social change of manufacturing empowerment, maybe that is your message is a brand you know, extremely important very, very important very relevant maybe that is your message that you know you want to really hand over or maybe it's a unique product or material that you're working with may be that is your advantage is a brand okay so it's really again brainstorming write some notes nothing is nothing is right nothing is wrong it's just an idea at this stage ok, so my advantage is I I'm looking to complain combine retro designs and colors I'm looking at working with artisanal techniques accessible price points and accustomed product because I want to make custom I want to make a very lean process by anyone who produced what people purchase okay, so this is my advantage what I see is my unfair advantage okay um I've picked for some companies just have one on they make it work there's no rules to this I think it's just find something which is, you know really kind of is the part of your mission and then put it out there and again you come back to that okay? So define your advantage this would be a great twitter tohave I'd love to know what people's advantages are unfair advantages so throw some great ideas and we're gonna have a look at those little bit later so I've already given you the spoiler oh my goodness it's like what's your advantage I've given the game away already you probably orcs and great notes going on. So that's, that's really kind of like sums up the kind of understanding what your product is, learning who you are, a za business where the mission statement is what the vision is being very aware of the competition on understanding who the market is and why you're new, your unique. What is your unfair advantage? We mentioned it a few times. Write these things down, make it visual, put it out there so you see it. So it's first thing, or maybe the second thing you see, you know, after first thing I see is a pot of coffee. Second thing is kind of like what's, my unfair advantage what's my mission statement. Okay, it's, it's, there is in front of me. I cannot ignore it cannot verge away from it s o so that to me is a kind of like a great way to end the first section. Um, kind of like, really thinking about who you are as a brand.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Melissa
Thank you for an excellent class on a key pivot point no matter what industry you are in. One stellar quality of this course is how collaborative, friend focused peer culture and (rather than hostile competition or dysfunction competition environment and psychological atmosphere). The structure suggestions enable creativity and acknowledges different mindsets required in different phases. Susie honors the joy that comes from making and creating. She celebrates the interdependence between all stakeholders and the fun and flow as well as learnings and choices from being a 'business'. She is pragmatic but high on the inclusiveness of fun and satisfaction. She is interested and interesting: safe, enjoys being a customer as much as teacher and expressions of creative generation for herself. You can be caught up in the delight of her view of the world if you have become jaded or burnout. This brings perspective and empowerment to your desire and goals.
user-023d31
Susie has this most amazing experience in business - she is fashion royalty - but has an amazing ability to put all her knowledge across in a way that you can learn so easily. I was so pleased that she could show you how to learn from her experience and it would make sense for your business. Pretty much whatever you are doing. I came away from these sessions with so many ideas. But of course ideas are cheap. She has made me understand how once you have an idea, how to make it real. So many great learnings about avoiding pitfalls, practical check lists and honest to goodness 'know how'. I am already putting her advice into practice and can see I am going to transform my business just because of these classes. I am going to come back to those videos again and again. Thank you so much for making this great resource available.
flywheelpress
I LOVED THIS COURSE. After being a small business owner for 10 years it is easy to focus on what's right on your desk at that very moment instead of evaluating the bigger picture, to forget how to look at what is working as well as what isn't and how to improve upon your process. Courses like this make me want to jump up out of my seat and get back to work. Susie kept me engaged and focused. It can be a long day but time seemed to fly by. I am really glad I got the opportunity to take the course, not only would I take it again but would highly recommend future Creative Live courses and Susie's latest book. Thank you again for the opportunity and now I gotta get back to work!