Lessons

Lesson Info

Create a Product that Sells

the best way to create a product is with information creating information products. I'm gonna have James talk about all the specific information products that you can create and one specifically what she's going to go over in just a second that we're all going to create together over the next couple hours. But why Information products over physical products Now? Some of you may have physical products, especially online, you may have different stuff that you're selling that's already physical. You have to manufacture and make. But information products are the best because you can do it very quickly. You don't have to have any money to start up to create it. You don't have to have any inventory and you can deliver it very fast. You can ship it very fast. So with that I'm gonna let James come up, we're gonna tag team this session together and James going to talk about the different forms of information products and kind of how to set them up about a year and a few months ago I created pro...

duct with Lewis called Video traffic Academy Teaching people how to leverage Youtube, just like he teaches linked and I taught you to something, I've been doing a lot for my business for several years and I know a lot of the ins and outs of, of how to get ranked and found and generate traffic from Youtube. And that product in just over a year uh generated over half a million dollars in sales And it's only $97 product and it's pretty exciting. So um can I get a raise of hands for you guys? Anyone who has already created any type of e book or or anything like anyone here. So obviously at least to you already have um and we're gonna be doing some fun and exciting stuff with you today. So they do take information. Products can take many different forms now. The book is like the traditional one. And when I first discovered this was 2007 and I've been doing the bartending and I said I got it. I'm going to teach people how to bar tend And I slaved away in front of a computer for over three months with a lot of caffeine and and just a lot of diligence. I lost a girlfriend over it. She was you know friends like disappeared. People thought I was crazy. I spent three months to write a 220 page book and every single recipe like of drinks and cocktails and everything that I ever knew about it. And um it took me about 3 3.5 months before I ever made my first sale and three months. All right. And then three more months till you made money. It was 3.5 months total. And there are people that will spend more time before they make the first sale and I'm happy I did it. There's no regrets but I would never do it that way again. And I don't want anybody else to do it that way. So there are all these different ways. Um, e books explaining it could be physical products as well, like a physical book that shipped. Um, Video Traffic Academy is an online video training program. So you can use any format, you know, audio MP three stuff like that. But what we're really going to talk about and when I get really excited about is the bottom one, which we put a little star next to, which is the live boot camp. And the # one reason is because you can get paid before you make it. So when you get paid to create the content then we can do all that other stuff. Like turn it into a video training transcribed that create, turn it into an e book and sell those different price points. I'm gonna show you exactly story I did this last month and actually, and did this like while I was at home visiting family for thanksgiving and generate over $20,000 in sales just for me, no affiliates, no other promotions. A couple emails, I'm gonna show you break it all down for it. So that should be really exciting for you guys because that was a fun little case study. Remember that there is value in that experience that you're creating and that's what I'm talking about earlier that with the whole, the mindset with money When you have a, you pay for a premium product, you're going to take more action to get more results than if you pay for a book, I've got tons of books on the shelf and I never read because I paid $10 for yeah. And one of the things we'll talk about, we're gonna talk about how to structure a boot camp and in line with what Lewis is saying is that if I've paid Lewis money to attend his boot camp, let's say a call every monday and we're gonna hang out with him for an hour, you block off that time and you're there and if he's, if I'm on the call with him, he's gonna say stop with me right now. Here's your three accidents, Here's the things you're gonna do right now and you do it. So you create better customers who who have the testimonials that we can use some of the techniques that derek sharing, like drafting to leverage their success, which ultimately leverage is yours. So, um, I love it. And when you love teaching, it just makes it so much easier. Now it's really quick if we go on how many of you guys have been on a boot camp before or I've hosted a boot camp top of you. And did you see value in being on it? Yeah, okay. All right, cool. So obviously there will be people that, you know, it's not going to be for everybody, but if you're if you are in a position to offer some sort of teaching and coaching. If we have a lot of photographers, the greatest thing I tell them to do is teach photography for beginners boot camp. So if we're going to sell a boot camp or a live workshop of virtual workshop, whatever we wanna call this, um, this information or this experience that we're putting people through the greatest products and the things that people actually pay for have to do one of the three things that I have here on this first side and it's either something to do with money as in, help you make more money or save money, do something with health or fitness, like improve your appearance, get the washboard abs, have more energy, live longer or anything to do with love, relationships or sex. And really at the end of the day, it all comes down to sex because if you have more money and you look better, you know, and that's just the truth of it. So I think this is so important and there is the greatest, but there's other, there's always exceptions. One of my good friends who taught me a lot about what I know about Youtube today. He's been a Youtube superstar since like 2006 has 100 million views on YouTube flying little remote control airplanes and he sells plans for remote control airplanes. And so it's like James, it's not really in one of those niches yet. It is because what he's selling is a way to save money to get into the hobby. And so even though it's kind of like an indirect comparison if you're not helping people make or save money, improve their health energy or, or appearance or have, you know, experienced love. And one of the greatest product that was a part of uh was a dating product on how to get your ex back. Now, I don't know why anybody would want to get their ex back, but let me tell you, there are a lot who do and there's a lot of desperation there, there's a lot of that, I will do whatever it takes and when they will, when they have that they're willing to pay money for it. And that's the thing, a lot of us say I'm passionate about this and this is something I'm passionate about, but will people pay for it and you need to make sure you're clear on that and the greatest ways that so and find out and see if people buy it. So, is that, is that clear? Can you guys, for everything you're doing? See where your your market kind of falls into one of those three major categories. If not if you're like, no, it totally doesn't. Your marketing can reflect that on one angle because there are those core human needs of what people really want. So I want to go through a case study that I just did because I don't like sharing teaching or talking about anything if I haven't done it myself and I didn't get any results. Um, and so always be wary of that. Um, back in october we, I went just to my video traffic academy customers, people who are already using Youtube and really excited about getting results on Youtube and I did a webinar which we're gonna, we're gonna show you this whole process. So there will be some parts you might have questions for which I welcome the questions but I wanna give you a broad stroke strategy first. And on that webinar I taught the importance of list building something that derek is gonna go over tomorrow and I said Youtube, I checked my analytics, I checked my numbers and Youtube has been my biggest source of new leads of less building. And so I'm going to take you through a four week boot camp to show you step by step how to set up a whole legion system, lead generation system, list building system using Youtube dot com. It's $297. It's four weeks. You're gonna get an hour with me once a week every Tuesday at this time and the specific objective use youtube to build your email us, they knew exactly what they were getting. Um, and then the really cool thing that I did was I actually did a live case study with them. I actually said we're gonna start on week one and I'm gonna come up with an idea of a video of myself and I'm gonna put that on, on youtube. You're gonna see me make the video, you're gonna see me put it out there and I actually generated results. I added 758 new leads with the video that I created on the boot camp. So they got to see me do it live a lot of value in that had 53 people sign up and take the boot camp And then took him through that four week process. And then, and this is where we transition into the repurposing of the content, which is why we're doing this in the first place. Is that I recorded every boot camp. Now I have videos and I can sell the videos and I just did a little like fun promo Over the holiday and did 111 sales in three days. The most powerful thing do understand here is that this is an evergreen product that I can continue to sell. And so so James made $20,000 by doing one webinar to sell the boot camp and he delivered it. Happy is that recorded training. So now it's a product. So again a simple way to create a product that you're getting paid for before you have to make. Yeah. Um so the the actual live boot camp was $297. How much did you sell the product for and then how do you work with people who are like, hey I bought it for 2 97. That's a great question. Um And I don't know why I didn't put the price on there. I just um so for me specifically I created to prices, So if we look at a bullet point #3 as I sold it as a separate product, it's If you were already a member of one of my other programs, I sold it, I only sold for $48.47, but non members outside of that, it's 100 bucks but they didn't have access to you. Right? So they answer the most important question that you're asking is what about those people to pay 300 bucks are now seeing it for 50 with the f. Right? What the F. I got, there was zero flak. There was none of that. And I'll tell you what, because they paid to 97 two be on a call with me asking questions specific. Q. And A. He did extra Q. And A. After the recordings are done. He's staying on there and doing additional stuff. Having people chime in call in. So they're getting more attention, right? And as as a 2 97 member, they are getting the recordings as well. So it's kind of the way I kind of frame it is like oh you paid the 2 97 oh I'm giving you this for free. So you're actually getting that as a free bonus. So I don't really look at it the same way but that's a great point to look at, I'm glad you asked that I love visuals. And so I had one of my graphic designers make this fancy little thing up and this is basically how I would look at our strategy for selling anything on a webinar. So webinar marketing were to cover the webinar and we're going to cover this. Like I'm going to go over these three things but Lewis will talk specifically on this because this is the magic. So basically what this is is it's a three phase process for how to sell anything on a webinar, whether we're gonna sell the boot camp the workshop or an e book or even a physical product. You can I don't have an example of every single thing that's been sold but like I said when we can educate our potential customers before purchasing it's a lot easier to get them to make the purchase. Now as we'll talk about what the whole webinar model there are a lot of benefits to it because you mean it's a it's a cash influx, it's a bunch of sales at one time. It's um The fact that you're providing value 1st and an experience. Yeah and Lewis will talk all about that. So We'll break it into three phases and the first phase this promotion and this is where some of the questions are coming up and say well what if I don't have a list? What do I don't what if I don't have a following? How you know, how can this work? Um The goal is the first goal in this first phase is getting people registered for a webinar. And if we don't have a list, if we don't have that social influence yet, what you need to understand is that part of doing this is actually creating that. If you only have people Register for a webinar, those are actually 10 people that you can put on a list and continue to market to. And then you do a webinar next week and you get 10 other people now. You have 20 people. Okay. So I know that's the question people are asking, how do I get people registered? But the whole fact of you having a webinar and doing this, which most people are not willing to do, give an hour of free content and training information and value upfront for nothing is going to attract people that will follow. They'll continue to follow you and just some simple strategies you can use to get people on your webinar director to talk about how to convert that traffic into subscribers tomorrow. But really quickly, if you've got a social media audience, you promoted through them will kind of give you a breakdown your email list. If you've got that, you got promoted to them. If you don't have any of that. Some people are like, I don't have a social media following and have a list. You can reach out to affiliates for people that are in a similar space and say, I want to educate your audience on how to do this. So you can reach out to America's next top model dot com or whatever. You know, they have a big audience to say, I want to do a free training for your audience, how to become a six figure model in six months, whatever, something like that. So you're educating someone else's audience for free. So I did my first, my very first weapon or one more thing or you can spend money on a media buy so you can buy an ad in the newsletter, facebook ads. So if you can't do any of those options for free, then you can pay for traffic to get their targeted from facebook linkedin google or a specific industry newsletter for that audience. I did my first uh webinar after talking to luis, You know, James Do Webinars convinced you, you convinced it wasn't a hard sell for me uh, in, in January of 2010. And at that time I had been doing other stuff, I didn't have a list. I was in the same predicament that a lot of people might be asked themselves right now. And so all I used was social media and some social influencers that I had a tweet on. Yeah. And you know what, I got my goal, I mean I'm a big fan of goal setting, so I said I want 100 people register for this webinar and for me, like we look today and it's like if I got 100 people, like it would it would be disappointed. But for me, like if I could get 100 people to submit their name and email address and register for this webinar who'd never heard of me, had no idea who I was, I was gonna be very excited. Um and that's what we got. I had 100 and three people registered and it was because I went on all the social networking sites I connected with people, I didn't know I was like, you tweet this out when you share this is a hustle and that's, that's what you do when you get started. Um, and I got those 103 people registered, we did a webinar where my body was teaching something and selling something. We only had like three sales, but we did it and I'm a big fan were both of them taking action and doing it and failing fast and failing up. Um, so that whole first phase is about promotion