My name is kathryn. You check on my business is letizia california? You can find me at letizia calif dot com on instagram at letizia dot california and on twitter at little cia clothing, um, I make jewelry made from leather scraps leftover from handbag production. The girl from my business is to build a successful jewelry line, eventually growing into a clothing line and ultimately, a lifestyle brand. The biggest challenge I have right now is the new business is growing my audience and connecting with the right market. One thing that I'm proud of in my business is my focus on what I want to accomplish. My goals. It makes. This is you're making along the way a lot easier. Something I'm hoping he'd learned from this book camp is to get organized and to really hit the ground running with my business.

Class Materials

Bonus Materials with Purchase

Class Workbook

Private Facebook Group Invite

MAL in Detail - Numbers Template

Editable Bootcamp Workbook in Pages Format

Editable Bootcamp Workbook in Doc Format

Cost Plus Pricing Elements Bonus Video

How to Talk About Your Products Bonus Video

Trade Show Traffic Flow Bonus Video

Visual Branding Basics Bonus Video

MAL in Detail - Excel Template

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Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

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topics covered in this class

Business Marketing & Sales

Ratings and Reviews

user a03f28

Love the shorter and longer format to this class. It keeps me interested and I don't have to schedule a whole day at once, during the free play. Well worth the money if you pay for the class too. Megan is amazing! She really knows business, marketing and has strategies which apply to all kinds of businesses. The work book is 150 pages long and breaks everything down into small bits and teaches you to really think about all aspects of your business. Where you were, are now and best of all where you want to be and how to get there. Highly recommend any of her classes. Thank you so much Megan and Creative Live for bringing us such wonderful content!

user-e2bf69

This course was totally awesome!!! I cannot express enough how fantastic Megan Auman is, what a great teacher she is, and am so thankful she offered it for FREE!!! Wow!!! It was exactly where I was at, stuck and frustrated. Exactly what I needed to begin to get my business off the ground. I am currently implementing all I have learned from her. Rebranding my self, rebuilding my website, new product shots, model shots, list building, etc., etc. I am still connected with the Facebook group, and that is awesome we have that connection to continue helping each other out and using each other as a sounding board. I plan on purchasing the course as soon as I can. I HIGHLY, HIGHLY recommend this course to anyone who is struggling to get their business off the ground and going!!!

user-3f5a23

Thank you Megan for this opportunity. I really liked the first classes. You indicated interesting directions to think about. Even though life verifies the rest it is still worth to become smarter. Great Work! Best regards from Poland. Ewa

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Lesson Info

34. Free Bonus: Student Interviews - Catherine Utschig

Lessons

Class Introduction

Define Your Big Goals: What Gets You Out of Bed?

Finding YOUR Ideal Number

How Much Should You Pay Yourself an Hour?

Who is the Ideal Customer for Your Products?

What is Your Customer Willing to Pay?

Pricing Your Products for Profit

Where Does Your Brand Need Work?

What Are The Strengths and Weaknesses of Your Products?

What Makes You a Great Business Owner?

What Should Your Product Be Now?

Bonuses w/ Purchase

Bonus w/ Purchase: Your MAL # (ideal #) in Detail

Bonus with Purchase: Testing Customer Profiles using Facebook ads

Live Check In

Shift Your Money Mindset

How To Finance Your Business

Are You Ready to Crowdfund?

Analyze Business Opportunities

Test the Market by Entering with a BANG

Plan Your First Big Sales Event

Market and Promote Your Event: How to Build Buzz

Make Your Event a Success

Analyze and Move Forward

Bonus with Purchase: Calculating ROI

Evolve Your Product Line

Create a Production Strategy

Plan for Growth and Future Revenue Streams

Your Big Business Vision

Draft Your Daily and Monthly Action Plan

Keep the Momentum Going

Live Check-in - Finale

Bonus with Purchase: Adjusting your MAL # with employees and contractors