Get an Integrated Win
Ryan Deiss
Lessons
Class Introduction
18:01 2Class Introduction Why You Need a Growth Team
05:13 3What Is a Growth Team?
07:09 4The Mission of the Growth Team
15:31 5Types of Growth Teams
08:45 68 Critical Skills Every Growth Team Must Have
08:25 7How To Establish Communication and Accountability
08:44 8Growth Acceleration Process
08:00Focus on the Goal
05:29 10Analyze the Opportunity
08:40 11Brainstorm Possible Solutions
18:46 12Prioritize the Team's Ideas
05:25 13Demo: The Growth Idea Sheet
09:34 14Run the Test
16:51 15Report the Results
02:53 16The Tools We Use
06:13 17How To Establishing a Culture of Optimization
17:50 18The Great Testing Tempo Myth
05:47 19How To Run a Growth Team Meeting
19:40 20Who Should Attend a Growth Team Meeting
12:50 21The Importance of Reporting and Documentation
07:51 22How To Pilot a Growth Team in Your Company
06:46 23Auditing Your Existing Capabilities
09:03 24Make Any Essential Hires
16:38 25Get a Quick Win
03:55 26Get an Integrated Win
02:17 27Decide Where the Team Should Live
03:04 28Formalize and Announce
02:57Lesson Info
Get an Integrated Win
This is the time when I need to insert teamwork of multi-cultural hipsters to show yay, teamwork, right? Don't you all feel like teamwork going on? Here's how we integrate, create that integrated win. We need to identify a solvable problem. Now it's not necessarily about the impact of it. Now we're deferring to ease. Got me? The first one was all impact, but independent impact. Needed to be able to self contain impact. Now, it really is about ease. It really is about ease, but we wanna have an outside champion. We want to begin to broaden the scope. We wanna begin to broaden who's involved in this. The best way I've found to do this, is to find somebody who has a pet project that they've always wanted to get done, and they haven't been able to do it. If you can go to somebody on a separate team, separate department, and say, "I've heard you've been wanting to do this. "We'd like to take that on." You're gonna get their full support. It can even be helpful. The person who's running the ...
growth team to go and ask around, people on products, you know, sales, maybe on the marketing team. What are some of the things that we've always wanted to try and do, but we haven't been able to get done? Figure out what people's respective pet projects are and see if you can't knock that out. But it needs to be solvable. It also needs to be quick, because now people are watching. Now you are under the microscope. That's why we say we're going to default to ease. The quick win was about, was about impact, and so it wasn't so much about quick, in terms of how long did it take, but like the sense that, "Yeah, wow, where did that come from?" You want the first one to feel like an overnight success that you've actually been working on forever. It's like a startup. You're like, "Wow, overnight success." Like, we've been doing this for two years. That's what step four should feel like. It's a quick win. This integrated win, literally needs to be quick. You gotta get in, get out, get it done.
Class Materials
Ratings and Reviews
Scott Nelson
Course was amazing! I'm a startup founder & the content was perfect for stage of our company. Ryan is a fantastic presenter & I found both his delivery as well as his ability to answer pointed questions to be extremely helpful. I'd recommend this to any company looking to build a growth team!
Marvin Liao
This was an incredibly helpful class & i found many of the frameworks & suggestions immediately useful. Well worth it.
Ato Kasymov
Amazing class !! Really complex issues are simplified and put together in a systemic and practical way !! Just take into work and reap the benefits !!
Student Work
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