Report the Results
Lesson 15 from: How to Hire, Train and Manage a Rockstar Growth Team for Your BusinessRyan Deiss
Report the Results
Lesson 15 from: How to Hire, Train and Manage a Rockstar Growth Team for Your BusinessRyan Deiss
Lessons
Class Introduction
18:01 2Class Introduction Why You Need a Growth Team
05:13 3What Is a Growth Team?
07:09 4The Mission of the Growth Team
15:31 5Types of Growth Teams
08:45 68 Critical Skills Every Growth Team Must Have
08:25 7How To Establish Communication and Accountability
08:44 8Growth Acceleration Process
08:00Focus on the Goal
05:29 10Analyze the Opportunity
08:40 11Brainstorm Possible Solutions
18:46 12Prioritize the Team's Ideas
05:25 13Demo: The Growth Idea Sheet
09:34 14Run the Test
16:51 15Report the Results
02:53 16The Tools We Use
06:13 17How To Establishing a Culture of Optimization
17:50 18The Great Testing Tempo Myth
05:47 19How To Run a Growth Team Meeting
19:40 20Who Should Attend a Growth Team Meeting
12:50 21The Importance of Reporting and Documentation
07:51 22How To Pilot a Growth Team in Your Company
06:46 23Auditing Your Existing Capabilities
09:03 24Make Any Essential Hires
16:38 25Get a Quick Win
03:55 26Get an Integrated Win
02:17 27Decide Where the Team Should Live
03:04 28Formalize and Announce
02:57Lesson Info
Report the Results
When you're putting together a report I don't think you need to get overly fancy with this. The report should just simply say, "What did we test." Okay, what were the variables, what was the general methodology. And this is a biggie, what was the context. So why did we test, and what was going on. We tested these things because we found that we were underperforming to certain industry benchmarks. So what were the variables that were tested, what was the methodology that was used. You know, this isn't gonna be peer-reviewed, scientific kind of stuff. This is simply to inform the team. So don't write this as a scientific document. This should be readable by the team, all right, readable by the team, I'm gonna show you in a little bit, when we get to meeting scheduling and structure, when this reporting is gonna take place. This is how you do the reporting. What what was the hypothesis. That's a simple copy and paste job. What actually happened. That is also a simple copy and paste job. B...
ecause all of this should already be documented and living over on the growth ideas sheet. What were the key learnings. And here's a biggie, when you have what your biggest learning was, pluck that out and make it the headline. Make it the opening abstract. This is the general flow that you you want to go with on your reporting, because if people don't know what was tested, then everything else is moot. But if you lead with "Here's what we tested" and there is no result, then nobody wants to read it. The biggest key learning, pull that up and that becomes essentially the headline of the subtitle of the report, and ideally, it has a number in it. And then what are the next steps. And the report would say just that. So you would have the report, it would have a headline that was based on the key learning. Section one, what did we test, what was the hypothesis, what the heck happened. Ours says, "What the heck happened." What did we learn, what are we doing next. You can document this, you can distribute it. This is how everybody begins to learn, together. You can either have your growth lead produce this report, or when we get into team structure, the data person can produce that report. That's kind of who we're looking at. And then what other tests, if any, do the results of this test suggest or inform. So as a result of this report, the person who produces this report could then make additional suggestions. Remember, reporting informs next focus.
Class Materials
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Ratings and Reviews
Scott Nelson
Course was amazing! I'm a startup founder & the content was perfect for stage of our company. Ryan is a fantastic presenter & I found both his delivery as well as his ability to answer pointed questions to be extremely helpful. I'd recommend this to any company looking to build a growth team!
Marvin Liao
This was an incredibly helpful class & i found many of the frameworks & suggestions immediately useful. Well worth it.
Ato Kasymov
Amazing class !! Really complex issues are simplified and put together in a systemic and practical way !! Just take into work and reap the benefits !!
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