How To Build Collections
Lesson 4 from: How To Reach New Customers With Instagram Shopping
How To Build Collections
Lesson 4 from: How To Reach New Customers With Instagram ShoppingLessons
Lesson Info
How To Build Collections
So now we'll move on to our last tip which is about collections. Once you've set up your shop you can customize your shop layout and style to best reflect your business. And one way to do so is with collections collections let you group different products into themes that tell a story and drive increased interest among shoppers. So again we have three best practices to share with you as it comes to collections number one is create collections around seasonal and editorial moments that matter for your business. Again, holiday fall trends, new arrivals sell items whatever matters to your business and to your audience. You can also add and remove and manage these collections directly within commerce Manager. Our second best practice is to change the text and colors of your collection buttons to best match your brand and you can see an example of that here on this side right now. And then the third tip is to be sure to promote your most important collections in stories so that people can s...
ee them and shop them. So you can use stories to drive to a specific collection and you can also promote your collections and other places as well. So that's our last tip for today. I know that was a lot but to quickly summarize here are three things that you can immediately do to get more out of your shop. One keep your catalog current and full to use product tags frequently and three create collections. We have a lot of additional resources for you. So I encourage you all to take a moment and screenshot this slide so you can view some of these links later on what we have available for you is an instagram shopping website that has a lot of information on not only how to set up a shop if you're at that stage in the journey, but also continued best practices to keep getting more out of your shop, including some of the best practices I walked you through today. We also have our social account at instagram for business that provides a lot of education for shopping and beyond, including our other products on instagram that helps small businesses. We also have our help center and then of course we have a blueprint course that can help get you up to speed on all things instagram shopping.