How Frequently Do You Sell to Your Audience?
Lesson 10 from: Set Your Income Goals and Develop a Revenue StrategyMegan Auman
How Frequently Do You Sell to Your Audience?
Lesson 10 from: Set Your Income Goals and Develop a Revenue StrategyMegan Auman
Lesson Info
10. How Frequently Do You Sell to Your Audience?
Lessons
The Gap Between Where You Are & Where You Want to Be
07:20 2Determine Your Big Audacious Revenue Goal
08:33 3What Determines Your Revenue Potential?
09:29 4How Many Hours Can You Devote to Your Business?
05:07 5Find Your Production Ceiling
19:31 6Find Your Production Ceiling: Student Example
09:06 7How Many Sales Do You Need to Make to Hit Your Production Ceiling?
04:44 8How Does Your Audience Size Affect Your Revenue?
11:37Audience Size: Student Example
07:49 10How Frequently Do You Sell to Your Audience?
05:48 11Promotional Calendar: Student Example
07:30 12How Does Your Budget Affect Your Revenue?
07:38 13Set Your Annual Revenue Goal
09:32 14Create a Revenue Tracking Document for the Next Year
19:40 15What Did You Do Today to Make Money?
07:44Lesson Info
How Frequently Do You Sell to Your Audience?
So speaking of list, the next factor that determines your revenue is how frequently do you sell to your audience so your goal annual income is going to fall somewhere between your production ceiling on your audience value? So we looked at I've already for on tiffany. What will you say when you say your production ceiling was maybe two hundred k it with your new product line? And what did we say your audience value was right now somewhere in like seven thousand and then like seven thousand nineteen twenty seven? So yeah, we'll round you will say thirty k, you've got a few social media followers, teo and we'll say thirty ks in your retail audience, so you've got a pretty big gap between where you are in terms of audience size and what your production ceiling is, so where you kind of fall so where you get to decide because here's, the good news where you start the year with your audience is not where you have to end the year with your audience. So where you fall in the kind of range betwe...
en the two between your current audience value and your production ceiling depends on your promotional activities and your marketing budget because you're a list is on ly valuable if you're making them an offer on a regular basis and the more often you could make great offers to your list a lot of times the more value you can get out of them that's actually why we didn't entire class on product line development because if you have new products to offer your list it's easier to get your existing customers to spend more so there are a few ways of making an offer for your list that's launching a new product or collection running a sale on your online store, sending a postcard or a line sheet to a store with a call to action we assume that our wholesale clients are like always thinking about us about your product sells out a lot of times they forget about you so a lot of times generating revenue is easy see as sending them a postcard or a line sheet or calling or emailing tour a follow up those are all ways to make an offer exhibiting at a trade show and exhibiting at a retail show so these air always that you can generate revenue and what I like about thinking this way is that puts you in the driver's seat of your revenue so you're not now we're not saying my revenue is controlled by waiting around to see who shows up in my etc shop my revenue is controllable because strategically throughout the year I am going to do these activities now if your audience value is very low compared to your productions dealing you're going to have to pair these activities with list growth but this is going to help us maximize the value of our list so our exercises that we want to create a promotional calendar for the year and I'm going to show you my promotional calendar for at least the first part of the year because this is really how I plan my revenue for the year even though I have old sales data to look at and that informs a lot of what I do, it informs the value that I think is in my email list I sit down and I plan my promotions and that's what drives my revenue so here's my retail promotional calendar this is mostly what I'm doing online, but I through and I think I have one craft show that I'm doing so I threw that on there too, so I have very strategically planned out some new product releases, so I've got a new product release I'm actually theming so I'm doing a lot of releases this year built around my contra collection and since they're extensions rather than new products, I'm theming them we're doing oval obsession tiny but tough long and lovely I'm having fun with this one, right? So this is how we're making these a note of that so I planned out kind of what I'm doing things I do a sample sale, I do a birthday sale, so I'm making this promotional calendar and you'll see as we go get further along in the year I lose some specific dates right right now I'm pretty sure there's probably going to be a new ring release in june I don't know yet well, you know we're kind of going to see what happens but I leave have been kind of target months where I know what I want to d'oh then I'm going to do the same thing with my wholesale so I'm going to do a post card mailing I'm going to email my existing stores I've got a trade show scheduled after the show follow up a catalog mailing on whoever I didn't see kind of start to get in the summer post card catalog trade show email stores so I'm planning out my promotional calendar because I want to maximize the audience value of my list now how many of you guys this idea of this running promotions making offers promotional counter thing is completely new most of you write so you're probably not going to start nor did I start with a promotional calendar looked like this the first time that I even tried this it's because I sort of accidentally ran a birthday sale and hit on an anticipation builds cell system that I realised worked really well and I've been repeating it ever since and actually teaching it ever since but I did not start with this kind of strategy I realized over time its value to me to my business, I'm now doing more of it. But so, if you're new to this aim for two to four times per year, just a couple of key promotions to start. If you haven't been doing it at all. It's going to make an impact on your business, especially if you're pairing it with list growth.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
user-029387
This was the best class I've taken regarding revenue growth! I've even taken "entrepreneurship" courses and this class was excellent: Megan makes the information palatable, the exercises are simple and she answers every question with ease and aplomb. If I could, I'd give it FOUR thumbs up. Thank you, Megan; I feel like I can take on any goal now with skill.
a Creativelive Student
This was an AMAZING class! Watched twice today and needed to. So much to absorb but oh so worthy! Great way to start the year...can't wait to create my promotion calendar and move my business forward. Thanks @meganauman and Creative Live! Katherine Carey www.katherinecarey.com
Polina
Very valuable 2.5 hours. I appreciate that Megan took her experience and expertise and approached the audience with a lot of respect: condensing a wealth of knowledge into logical and actionable steps. Presenting one's passion is a skill in itself, and it's refreshing to see a speaker so eloquent in their messaging. Have your pen and paper ready, because this course is rich with valuable information. Thank you, Megan!