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Entrepreneurs and Power of Mind

Entrepreneurs just have to develop power of mind. We are the ones creating the possibilities. We are the that are responsible for moving the invisible to the visible. It's, especially nowadays, very important, because entrepreneurs, more than ever, have the opportunity to create this visible from the invisible. We have the power to literally make what it is that we choose. But in order to do that, just like Tracy Gauss said, we have to develop the power of taking what's in our head, and the intention, and moving it into reality, and making real, quickly. There are many of us who probably know people who have family members, or friends, who have been ruminating on an idea for years. Anybody, yeah? Maybe yourself? It's not enough to have the idea. We have to develop the horsepower within our own mind, to create that idea, and put it out in the real world. And of course, developing your mind, it really comes to down two things. The first is shedding old beliefs, so this kind of like the i...

dea of the beach balls, and the energy, releasing that, the shedding old beliefs. And the second thing is building new frameworks for creating that powerful mind. And so we're gonna talk about both of those within the context of today. And this is something, again, I'll, to reiterate it, and I really like this. When the story that you live and the story that you tell yourself about your life come into alignment, that alignment produces a brilliant resonance that creates energy in your life. Developing a strong inner belief, and a inner confidence in yourself, is one of the keystones, and the cornerstones, of becoming more powerful, and more confident, and creative, in your own force. It's not just because the confidence will allow you to push through your own barriers, it's because, as you become confident in yourself, other people can see that confidence, and sense that confidence, and they're willing to be led by you. And with entrepreneurs, it's so important. It's not just about you being secure in yourself, it's knowing that that security, other people notice, even if you don't know that they're noticing it. And that security, as you step into your own power, allows other people to look at you, like we were saying before, and be led by example, even if they never say that you're leading them, they'll look at you, and they'll take cues from you. This is why you can lead members of your family, you can lead your friends, you can become a true leader in your community, just by being more of who you are. Because so many people are confused about who they are, and it's so refreshing just to see someone who is completely in alignment with themselves, even if they're all the way out in Kanye land, it's refreshing to see that. It's refreshing to see someone who just understands what they're about, and is unashamed. When you see that, it doesn't mean that you have to copy off them, but it encourages you to do your version of that. So when I look at Kanye, I say, "You're crazy, but I love what you're doing. "I love the fact that you're able "to speak like this, even if I don't agree "with what you're saying. "The fact that you're able to put "it out there, to me, is powerful." And so you have to become that to your friends, to your family, to your community, someone who just steps to it and then says, "This is me. "I'm in complete alignment with "who I am, and hopefully, by me doing this, "you'll also learn to do the same, "even if it looks different than mine." And this is how entrepreneurs are really gonna take advantage of the opportunities that we have, because entrepreneurs, as leaders, are stepping up, and we're creating things, and then we're expecting people to follow us. And we can't do that if the things that we believe about ourselves aren't the things we're putting out there, in the world. Entrepreneurs work best in a state of radical transparency. Who's read Principles, here? Anybody (trails off)? This is a good one. So this is like the entrepreneur bible of 2018, but I think it's gonna continue for a few years, after this. If you read one book this year, this would be a good choice. Let's ask this. This is a good question to ask. Has anybody experienced working in a place where there was not transparency, and where there was a lot of lying, or perhaps, a lot of competition, or a lot of underhanded stuff going on? Anyone relate to that? A lot of people can relate to this. The idea behind Ray Dalio, here, is that he talks about radical transparency in the context of organizations. So he talks about how being transparent with your coworkers, and being transparent in the way that you manage people, and the way that you organize teams, makes it much easier to get big projects done, because most of the fighting that's done in organizations is due to the fact that people have competing interests that they're not expressing, and then they butt heads with each other, but they don't express why it's happening, and they're constantly trying to move the ball in their own favor, without actually creating collaboration. And this is true. But what I've found is that radical transparency doesn't only operate on an operational level, in the workplace, but it also operates, really, in an internal level, and it really starts with radical transparency within yourself. And so this is, again, coming back to the idea of freeing up the energy that you're using by lying to yourself, and by being radically transparent. What I like to think about is the idea that confidence creates belief. And so, think about it like this. And we can even, in fact, in a second, we can go to the board, but confidence creates belief, right? So you have to be able to have confidence in yourself, first, before you can believe that you can do something. You develop this confidence first, before you know that you can. So Elron asked, earlier, he said, "How do I push past this b and go to c? "How do I push into the physical peak condition?" Well, the first is, you have to just have a belief, and have a confidence, that you can do it. And so part of that comes by just knowing that other people have done it. If you like at Roger Bannister, breaking the four minute mile, people didn't have confidence that was possible, before, then he did it, and other people started to believe, and then they did it within months, right? It was a complete mental barrier, right? The confidence that you can do something creates the belief. The belief is a strong internal knowing. If you believe you can do something, that creates a strong internal knowing. Once you believe you can do something, that's the precursor for success. You're not gonna be able to be successful in something if you don't believe you can do it. Sometimes there will be flukes, and you'll have accidental wins, but for the most part, if you don't believe you can do something, it's gonna be very hard to achieve it. And so, if you believe, you can achieve. It's like, up in the guidance counselor's office, with the eagle soaring above. (laughing) Everyone had the same poster. Where do they get these posters? I wanna litter my room with these guidance counselor posters. I feel like that would be the, 'cause that was Instagram from the very beginning. I should've known, shoulda known, that was a great idea. But you won't be able to believe it. You won't be able to succeed unless you believe it, first. And, of course, your success, it actually begets more power, right? So the more success that you have, the more power that you have. It's why you'll see dynasties, like with sports teams. They'll just keep winning, and that winning will create more winning, right? It's why you see people who, you know, the rich get richer. As you become more successful, your power builds up, and it's easier for you to experience continued success, because you've already had success in one area, and of course, it all loops back on itself. I wanna go to the board, here. I just feel like using this. Okay, so if you have this circle, right here, you have your confidence, right? And of course, the more confidence you have, the more belief you have, and the more belief you have, the more success you have. The more success you have, the more power you get, and the more power you get, the more confidence it creates. So it's really just this loop, and this confidence, which is really important to know, is this confidence, doesn't have to start from something that you've done before. You can, again, look at what someone else has done, realize that it's possible, which should give you a small amount of confidence, that it can be done. It's almost like if you look at a scientific experiment. There's a reasonable level of confidence within an experiment, where they can believe they can recreate something. As long as you have the confidence that it can be done, then you can become a believer, as you start to do it more, within yourself. And of course, if you're confident in something, let's say you're, again, coming back to that four minute mile example. If you believe it can be done, and you run a couple of four minute miles, four minute and change, four and a half minutes, even closer to five minutes, even that confidence will still spark a belief, 'cause you're getting closer. You're getting closer, right? And over time, that belief will solidify, and you will have that success, because it will be like four minutes, 45 seconds, four minutes 40 seconds, four minutes 30 seconds. Over time, that belief will get closer and closer to your success. Once you succeed, the more times you succeed, like that, the more power you'll generate within yourself, and of course, when you're powerful, now it's very easy to be confident. And so a lot of people ask, "How do "you maintain confidence? "How do you feel confident, even when you're not?" You start with something that might be outside of you. This might be confidence you've pulled from somewhere else. And it could be, even, confidence, if you're talking about school, or something intellectual. It could be, just, I've read a lot of books on this, so my confidence is I've read quite a lot, I seem to know a lot about this, so I can at least confidently say I have some idea of what I'm doing. As you practice more, with, maybe it's school, or maybe you wanna be a speaker, or you're making content. As you practice more, and that confidence from outside turns into internal belief, that internal belief, then, creates the success over time, and that success creates the power. And there's no timeline on this, by the way. It's not like, "Oh, well, confident, day one, "by day five, I have a belief, "I'm already successful at the end "of the week, and now, I'm powerful." Sometimes this can create years, or this can be years of work, and this can be years of cycling through this, and remember, that even really successful people, one of two things can happen. Their confidence in one area can bleed over to another area, so that's the reason why you'll have Michael Jordan, who will be the best basketball player alive, and think that he can go play baseball. And he'll be very confident that he can do that. And it doesn't matter how successful he was, it's just that he was confident enough to do it, he had the belief he could do it, and some would say he was successful. I don't know. Or, even sometimes more surprisingly, you can be very powerful in one area, but still lack in confidence in another area. Anyone feel like this, like you're good in one thing, and not in another? Yeah? A lot of people feel like this. A lot of people who have experienced, maybe, financial success, don't feel confident in their relationships, or in their health, or in their other areas of their life, and they have to create this own cycle within themselves, outside of the area where they're already good at. So this isn't something that's exclusive to people who are just learning the ropes. This is a human cycle. Lemme go back to the slides. So this is the cycle: Confidence creates belief. Belief precedes success. Success produces power. Has anyone done this in their own life? Can you think of a time when you were able to take confidence from the outside and turn it into success? Anyone else think of this, before? Where's that shown up for you, in your life? So you mentioned that a lot of times with entrepreneurship, you get confidence from seeing other people who have done something similar. How do you do that when the whole point of entrepreneurship is to do something new, right? Sure. So how do you balance that? How do you forge something new when other people haven't done it before? Well, I think that what you do, first, is you, there's always training wheels, right? So you do something that someone else has done before to create some confidence that you can do something, and then, as you create more of those models, even if someone else has done that before, what you do is you create the confidence in yourself that you can create results, and over time, you're like, "Well, I've tried "these different business models, "they've worked, and I haven't tried "this new one, but I've had success in the past." And so that creates confidence, and it becomes easier to be confident in the unknown, when you had success in the known. So now, I wanna talk about invisible structures, and this is one of the things I've really been wanting to speak about for a long time, and I think that most people in the space of entrepreneurship don't spend a lot of time talking about this, partially because it's subtle, and partially because there's just, it doesn't necessarily catch the attention of people who are only talking about making money, and only talking about tangible business success. But these invisible structures literally run our lives. And essentially, invisible structures are mental and emotional systems of control that keep us trapped in their wake until we realize that they exist. And shedding these systems is what's gonna be essential to creating that power within yourself. 'Cause remember, I said the first step to really creating this mental and emotional power is shedding old beliefs, and that's part of what this is. As long as you agree that things are the way they are, you'll always be stuck in that box. As long as you agree to the rules, the way that they've presented themselves to you, your entire life, the longer you'll be stuck within the context of those rules.