Importance of Community Involvement
Matthew The Body Kemmetmueller
Lessons
Class Introduction
11:44 2What is Volume Sports Photography?
06:41 3Volume Sports Accounts & Agreements
18:30 4Preparing for a Presentation Bidding Round
19:21 5Setting Up the Contract
19:09 6Know Your Numbers
05:40 7Order Form Design & Layout
03:11 8How to Price Products & Packages
06:28Products to Offer in Packages
13:34 10Different Sales Methods
09:27 11Online Ordering
13:03 12Day-of Photoshoot Sales
12:44 13Transporting Your Gear
06:20 14Prepare for Photoshoot Day
10:36 15Crew for the Photoshoot Day
07:03 16Photoshoot Day Workflow
17:12 17Photoshoot for Smaller Jobs
23:45 18Team Photo Posing
11:25 19Convert Volume Clients to Portrait Clients
07:30 20Email Marketing
17:56 21Building Client Relationships
12:24 22Simple & Consistent Lighting
05:13 23Demo: Team Photoshoot
06:24 24Demo: Individual Photoshoot
20:13 25Demo: Banner Photoshoot
12:40 26Tips & Tricks for Photoshoots
12:15 27Processing Orderforms
13:31 28Digital Workflow in Lightroom®
17:11 29Set Up Files in Lightroom®
18:38 30Organize Files in Lightroom®
13:39 31Batch Process in Photoshop®
20:13 32Demo: Banner Design
18:33 33Custom Retouching Workflow
13:34 34How to Design Products
06:00 35Order Sports Products From Labs
12:25 36Sort & Deliver Products to Clients
10:49 37Importance of Community Involvement
05:51 38Video Vs Still Images
25:05 39Build Community Relationships
04:26Lesson Info
Importance of Community Involvement
So community give back, things we do, for our leagues, for our schools, that drive value to doing work with us. We talked about not just giving money, but giving services. These are all things that we photograph for districts and accounts that we work with. Lions Open and Heart of the Arts, these are both with a charter school that we work with. They are, charter schools are different than traditional schools, I don't know if you guys are familiar, if charters schools are everywhere where you guys are. But a charter school essentially is, it's a small... Like a teacher or an educator will form a school with a different view, a different outlook on education. This school is an incredible school that has focused on classic education. So it's very, it like, when you go, that's such a cool school, it's such... They don't have a bell that rings. Each hour has a different, like, 15 seconds of a classical song. So it's like, classical music comes over, it's peaceful, kids wear uniforms, they ...
call me sir, it's amazing. I love, love, love that school. Charter schools are public schools, okay. So they do get public funding. But they get 70 percent. So they loose a lot of like, the levy's, the area stuff, that a traditional public school would get. They get 30 percent less. Which means that charter schools have to do one of two things. Do the same job with substantially less money. Or fundraise. So fundraising at charter schools is kind of a different spirited... It's necessary. They need it to maintain a quality environment. So their two big ones is Heart of the Arts and the Lions Open. The Heart of the Arts is in the winter, it's a big silent auction, they rent out a hall, they sell a bunch of items. I go and I photograph it, I bring an assistant. We shoot for hours, for free. I walk around, I talk to everyone, I shake hands, and I buy stuff. The Bird Bash is for an account that we do almost no work with. I literally do like, almost nothing, at this district. Every year, we show up, we donate a photo booth. We donate a couple of people to work. I donate another photo booth for them to auction off. We donate high school senior portraits and we donate family sessions. Every single year. Because I'm obsessed with giving to the community. I wanna be that guy. It's okay to be guy who's giving all of that because eventually, all of that's gonna come back. It's gonna come back in tens. And so we just give, but it's every year. The Tour de Tonka is a massive bike race, in our district, it's run by the community ed. So is the Firecracker Run. The Firecracker Run, we go... The bike one's rough, because some of those bike routes, are 100 and something miles. And so when I do the bike one, I have to like, go to the start, it's kinda like an amazing race episode. I go to the start and I shoot some stuff, and then I like, get in my car, to have to drive to the next location. You have to like, you have to go way far routes, because all the roads are shut down for the bike race. But it's a huge, huge, huge thing in our area. It's a big thing. So we go out, we photograph it, for free. We charge them nothing. Firecracker Run is the one mile, 5K, 10K. The first year I did the Firecracker Run, I wanted to get more involved in donating stuff. So I signed my wife up for the 5K and I did the one mile. My wife is more physically fit than I am. So, she got up... But the real reason why, was the one mile started 10 minutes before the 5K. And I knew that on sheer will and determination, I could run a 10 minute mile. I finished the race and I took a ton of pictures of what was going on in the community, for free. I gave them a slide show, we're gonna talk about it, I'm gonna show it to you in a little bit, for free. Since we started being so generous and donating our time, we've established better relationships with the key people within that company. Now we photograph a bunch of stuff for them. A bunch of stuff for them. It's become a very good account. But I went into it selflessly just giving. Knowing that it would come back, eventually. It's gotta be 51/49. You always gotta give more than you take. All the time. Drives me nuts, if someone has one up on me. I can't handle it, personally or professionally. I wanna give, give, give. I don't like owing anyone. And as long as you keep giving more than you're taking. The relationships you have with people are always positive. They just wanna keep working with you, they like you, you're not selfish. Enjoy it.
Class Materials
Ratings and Reviews
Brian T
I've watched Matthew before, on Creative Live, and in person. He never fails to entertain and his knowledge is great. This class on high volume sports photography is the best one I've watched. I'm trying to break into this are of business, and he does a great job of breaking down each area. He is a great public speaker, and does a great job explaining what I need to know.
a Creativelive Student
Fantastic class! Matthew is not only a great teacher who easily gets his ideas and thoughts across but he's fun, funny and engaging. I keep coming back to watch again, and again.
Isaiah Salazar
I cannot full express my gratitude for this class. I have done T & I work before but just little aspects of it have evaded me.this class so far has been extremely helpful and it isn't even over yet. Thank you for not just being open, but being kind. Making it a point to say to "Play by the rules" and to emphasize "Run an ethical business" is refreshing. Don't Be Valdemort! ha ha.
Student Work
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