Lessons

Lesson Info

Dealing with Social Media as a Wedding Photographer

Other business issues. Facebook overwhelms me story of my life I know that I need to use social media to market myself, but I have no idea how it's always changing and you don't know how to survive and navigate that unfamiliar terrain. You really want to have a good time. Google ceo google changes its mind every third day it drives me crazy. We're gonna talk about soon, though, again, in terms of social media, I don't know how to set facebook ads, run a page or build a following. I don't know how to do that with pinterest or instagram or any thing, should I just buy followers and likes so, no, I will never buy, likes her followers. I I can't get down with that like it just doesn't it's not gonna work for me. I want to build an organic following that I actually interact with daily. I learned how to do facebook ads efficiently via the modern dog there is a link to her page on my resource page the dynamic range dot com if you sign up for jamie of the modern dogs mailing list and she's not...

going to spam you like crazy she's very nice lady your freebie for signing up for her mailing list is an e book about facebook ads that is probably one of the smartest resource is I have ever read on how to set up facebook ads how to target people how to reach the demographic you're looking for it is the smartest thing I have read in a long time she's really really bright so that is how I learned to do facebook ads a cz far as building an organic following I'm going to talk to you in in a bit in a couple of slides about how I do all of my social media for the entire month in one day so let's get there do the kids these days still blawg it's an interesting question right? I used to block all the time but it seems like no one reads my blawg what do people want these days? Sneak peeks on facebook or instagram so this is what I do now this is different from what 00:01:58.891 --> 00:02:02. I used to dio what I used to do would be blawg I blocked 00:02:02.17 --> 00:02:05. everything and then I didn't belong as much I facebooked 00:02:05.58 --> 00:02:08. I put sneak peeks up on facebook. No he's, really 00:02:08.04 --> 00:02:11. looking at facebook for sneak peeks not in my market. 00:02:11.26 --> 00:02:12. They're all looking at instagram. 00:02:14.76 --> 00:02:18. Okey dokey so I will do sneak peeks to instagram first 00:02:18.72 --> 00:02:22. the absolute best ones only now jasmine star did a 00:02:22.09 --> 00:02:27. thirty day course here and she is a very smart marketer 00:02:28.1 --> 00:02:30. she is a very intelligent, very bright lady who I 00:02:30.77 --> 00:02:31. like very much 00:02:32.92 --> 00:02:37. and she has marketing down tch like crazy it is so 00:02:37.79 --> 00:02:40. good and it is so true to her brand and she made this 00:02:40.81 --> 00:02:43. amazing suggestion which I promptly then took and 00:02:43.7 --> 00:02:46. started using on my own is to gather all of the social 00:02:46.78 --> 00:02:49. all of the instagram handles of all of the vendors 00:02:49.42 --> 00:02:51. that you're going to work with on the day and pre 00:02:51.91 --> 00:02:55. write out a little note on your phone so I'll make 00:02:55.03 --> 00:02:58. a little note on my phone that's like you know the 00:02:58.82 --> 00:03:01. venue instagram like venue dress you know someone 00:03:01.64 --> 00:03:05. and so forth hashtag clients instagram brides, instagram 00:03:05.16 --> 00:03:07. grooms, instagram I'll make a list and then whenever 00:03:07.77 --> 00:03:10. I put anything up on instagram about that wedding 00:03:10.15 --> 00:03:13. it's got that caption so that all of the other vendors 00:03:13.79 --> 00:03:18. see it too, right? So I put my sneak peeks on instagram 00:03:18.04 --> 00:03:20. first and there the absolute best only now this isn't 00:03:20.84 --> 00:03:22. something I promised my client sneak peaks are not 00:03:22.93 --> 00:03:26. part of their contracts, so I'll grab a picture sometimes 00:03:26.39 --> 00:03:29. two pictures and sometimes it has to wait. If I'm 00:03:29.21 --> 00:03:31. buried in the editing cues, sometimes I can't get 00:03:31.11 --> 00:03:33. to it the week after, sometimes I get to it two weeks 00:03:33.09 --> 00:03:36. later three weeks later so on and so forth but we're 00:03:36.61 --> 00:03:39. looking at three or four images per wedding tops the 00:03:39.81 --> 00:03:42. absolute hands down best of the best 00:03:43.52 --> 00:03:46. images of the day on facebook the best but a few more 00:03:46.56 --> 00:03:49. than instagram so if I'm gonna instagram four of them 00:03:49.53 --> 00:03:52. maybe I will do an image a day and I'll pick eight 00:03:52.76 --> 00:03:53. of them 00:03:54.92 --> 00:03:57. then I'll do a full blawg post on ly if I want or 00:03:57.63 --> 00:04:00. need the asio juice from it because I don't block 00:04:00.65 --> 00:04:03. every single wedding that I d'oh anymore because blogging 00:04:03.59 --> 00:04:06. a sort of lost traction is the place where people immediately go for their first sort of sneak peeks I'm only gonna blogging if I want to start ranking really high on google for their venue then I'll block and I will block the ever loving heck out of that wedding twenty five thirty forty images a lot and I use pinterest just for more website traffic so let's talk about how this all actually goes down later graham later graham is how I do instagram now there is something called schedule graham which is where you can schedule instagram post it will automatically post on certain days at certain times I do actually want to have control over my instagram and what I post and win so what later graham will let you do is from your actual computer you can choose the images that you want you can drop them into a q you can pre write your captions and then all you have to do when you're ready to post it to instagram is open up later graham on your phone pick whichever image you want it'll uploaded into instagram and off you go so instead of having to mail a picture to yourself or put a picture in dropbox or access a picture from your phone yeah it's it's amazing it's just cute up there the captions or their it's ready to go done I use edgar for facebook now before anybody gets all up in arms and you figure out what edgar costs there are so many different ways that you can auto post to facebook there is buffer there are scripts you can write yourself there is it a million different ways you can get it that what edgar will let me do that nothing else will let me do is it will let me keep a library so with tail wind are not tailwind without what's the big one hoot suite if you create content and it goes up the content is that gone from hoot suite because you created it you posted it it's gone if you create content with edgar it will save it in a library when you run out of content it will start looping your library for you. So if you've got five hundred image of the day pictures in there I I could at this point in time walk away from facebook for two years and it would keep posting images forming I have a library that big and I have multiple libraries when I was talking earlier about those w p p I print competition post where I toured the images apart and talked about them they're in an edgar library and when it gets a little closer to w p p I am going to stop my image of the day posts and start my w p p I post and let them all run so what this does is aiken basically say hey from this library that I have created I want you to post an image today let's go monday at nine a m let's go tuesday at five pm let's go wednesday at eleven thirty in the morning and it will just run through your cue and pull an image and post it all that stuff you see on my face book business page the image a day I did not like six weeks ago but do you know what that means? What that means is that then I could be in there interacting with people because I'm not taking the time to find the image prep the image get the ex if data post the image the image is already posted I can go in and deal with the comments it's definitely cutting down the amount of time that I have to prep social media I used tailwind for pinterest tailwind is a plug in for your browser for safari or chrome or whatever you're using where when you were on a certain page you click the little tailwind icon it pulls up all of the pictures on the page you can select all of them and then choose where they go on pinterest now if you look at my pinterest page I may be bragging but my pinterest page is a work of obsessive genius it is it totally is basically what I have when you hit up my pinterest pages there is a board for every single venue that I like to work out weddings at the bowery hotel weddings that karen with a state weddings at hotel monaco then there are other board specialty boards wedding rings wedding shoes wedding flowers the wedding reception to core portrait's of the bride and groom whenever I shoot a wedding that I blawg I take all of the images throw them in a tailwind and then I will say okay they're twenty images here let's take all twenty of them and primarily they're going to get pinned to the board that is the venue so I shot this wedding at hotel monaco we've got twenty images go put them on the hotel monaco pin board then this image putting wedding rings this image put in wedding moments so I could break it down you can add it to multiple boards and then it creates a schedule so however many times you want a day it could be putting images on pinch arrest. It will just start doling them out. What in the time that way, as the traffic flows throughout the day, you've got images that are constantly coming up in people's feeds. If you do a pinterest dump of like one hundred images and you clog somebody's feed, they're going to want to stop following you. It would be like posting twelve pictures or fifteen pictures in a row on instagram, one, right after the other it's, just too much. So while I've got edgar, they're churning out of post today for facebook, tailwind quietly in the background is just slowly up. Loading my stuff, depend arrest. And I do my own blogging I just do now let's talk about blogging as it leads into what is ceo and why do I need it keeping contacted by asio companies wanting to help me improve my sight I'm overwhelmed and I think you're hiring them is a good idea is it no the end I'm sorry if someone emails me and is like I found you on google and I can help you with your ceo I'm like if my ceo's how bad that bad how did you find me on google I don't even know what seo is I never knew I'd have to understand this stuff and it's really frustrating how can I compete with other studios who have huge marketing and seo company hiring budgets okay I never hired anyone into my casio I did it myself I'm insane I switched a good gallery for my website are you in good gallery? Is it not amazing has it helped your business I'd love to hear no good galleries been amazing for seo because we put by venue on there so take all of our images by venue and by our client obviously and tons of keywords and so within like literally a couple of days we're showing up in the 00:10:07.943 --> 00:10:11. top rankings for image searches and since we started 00:10:12.47 --> 00:10:15. since I started really spending a lot of time going 00:10:15.88 --> 00:10:17. through my images on my website and good gallery is 00:10:17.73 --> 00:10:20. just awesome so much so much more that you could do 00:10:20.51 --> 00:10:24. and rob their galleries amazing and you call him up 00:10:24.77 --> 00:10:27. and he answers the phone and he goes through and he's 00:10:27.22 --> 00:10:29. like I'll do these images are awesome that wouldn't 00:10:29.04 --> 00:10:31. get off the other one's air because robin's photographer 00:10:31.69 --> 00:10:33. photographer incredible photographer so he cannot 00:10:33.97 --> 00:10:36. he's he's coming at it from a photography perspective 00:10:36.31 --> 00:10:39. which is super help so yeah he's awesome so yeah I 00:10:39.54 --> 00:10:42. can't I'm so glad we moved a good gallery and recommended 00:10:42.52 --> 00:10:46. to everybody so what did I do first of all they will 00:10:46.71 --> 00:10:48. give you a laundry list of things that you can do 00:10:48.86 --> 00:10:51. when you saw what you were gonna have to do tow ceo 00:10:51.43 --> 00:10:54. optimizer website did you cry because I cried rosie 00:10:55.38 --> 00:10:59. I mean it was it took me it took me about three months 00:10:59.18 --> 00:11:01. to get it all done and I'm talking three months of 00:11:01.49 --> 00:11:04. constant working I have tens of thousands of words 00:11:04.93 --> 00:11:07. of text in my website and I wrote it all myself and 00:11:07.68 --> 00:11:11. I followed all of their instructions ah one hundred 00:11:11.32 --> 00:11:14. fifty plus word caption for every single image that's 00:11:14.16 --> 00:11:18. on my gallery a thousand words to describe each of 00:11:18.32 --> 00:11:23. my gallery's everything they told me to do I did he's 00:11:23.06 --> 00:11:26. got a case study on me. It is fascinating the amount 00:11:26.68 --> 00:11:30. of quality leads that are now coming in my ranking 00:11:30.91 --> 00:11:34. on google for terms that I want to rank for the number 00:11:34.36 --> 00:11:37. of enquiries that I'm getting the amount of time people 00:11:37.01 --> 00:11:39. are spending on my site my bounce rate all of that 00:11:39.93 --> 00:11:42. has gone through the roof you have to be willing to 00:11:42.89 --> 00:11:45. do the work you have to be willing to put the time 00:11:45.71 --> 00:11:49. into key wording to writing these captions to reading 00:11:49.95 --> 00:11:52. and educating yourself on what you need to do but 00:11:52.89 --> 00:11:56. I know I am not lying it has changed my entire business 00:11:57.43 --> 00:11:59. so we're going to talk about the cost of all of this 00:11:59.54 --> 00:12:02. together once we start talking about marketing but 00:12:03.43 --> 00:12:06. I just wanted to briefly address it in terms of business 00:12:06.74 --> 00:12:09. because handling the social media and the marketing 00:12:09.01 --> 00:12:12. side of things are a huge component of doing business and it could be very very very frustrating take a few questions I know we probably have ah brazilian always that's pretty impressive it's crazy yeah and again that dynamic range dot com is where you can go and find all these resource is absolutely site absolutely links and everything let's say any questions here grab my all right please from the internet absolutely so can I just go back because there are a number of these votes and about and a number of questions about the fact that you don't have a second shooter the big one just being how do you get both the bride and groom getting ready I think or are you not doing and I'm not trying to like not answer this question but I've gone into it. End up every single time I've talked it is a big question that I get asked a lot you know I can go shoot the guys getting ready in less than twenty minutes I don't need to be there with him for two hours I kennison I could send my assistant over to snap a couple of pictures but when it comes right down to it it's about educating my clients on what we're going to be able to dio are you guys getting ready in the same hotel? Are you getting ready in different locations so on and so forth maybe I go visit the guys first and then I come over to where the bride and her bridesmaids or getting ready and then I regroup with the guys again when I go to the church maybe I start with the bride and then I meet the guys at the church where they're doing their last minute things there have only been a few times when I couldn't work out something to the client satisfaction they ended up hiring the second shooter it's fine um but it's if you are going to work by yourself you just you have to talk to your clients about it you have to make sure that they understand what that will mean and how you can work the timeline to fit it and the on ly time of day that I actually find that it even becomes logistically difficult is the prop and that's it, man, cool, a lot of questions coming in that are things that you have covered in the thirty day right wedding photographer for three days, and it's understandable that there will be some overlap, and I want to get to the questions. But if you think these are a couple of questions, I mean, we spent days and days on business and marketing, and we also literally the entire last day taking questions exactly. So lots of those be sure to check that out if you need the link co in the chat room, and I can happily provide that for you. This is one, though. That is one of those bad case scenarios. Juniper. Julie. Business contract question. What do you do when a client wants to drop to a smaller package wedding package months after they've signed the contract? In this scenario, the bride worked in the wedding industry, so it was a little bit tricky. Sure. I mean, sure, I have to make sure that I am making enough money with my bare minimum package, that I have to be okay with people hiring it, but if they want to back down, they come back down, they can upgrade, they come back down, they can move around. The only thing they can't do is go below the minimum. They can't come back to me later and say, I booked your minimum package, but I can't afford that anymore. What can we do? Well, we've already gone as long as we can go, but if you want to take the album out, if you need to pull some hours out that's, fine, I don't mind. 00:15:22.74 --> 00:15:26. The only time it becomes tough is when they have hired 00:15:26.51 --> 00:15:28. the photo booth. If they want to drop it within a 00:15:28.53 --> 00:15:30. week of the wedding, they can't do that. Because I've 00:15:30.38 --> 00:15:33. already hired a person to manage. And I can't just 00:15:33.23 --> 00:15:36. drop my employees and not pay them that's. The only 00:15:36.16 --> 00:15:36. thing they can't do.