How to Make Your emails More Digestible
Lesson 9 from: Writing Emotionally Engaging EmailsMelissa Cassera
How to Make Your emails More Digestible
Lesson 9 from: Writing Emotionally Engaging EmailsMelissa Cassera
Lesson Info
9. How to Make Your emails More Digestible
Lessons
Class Introduction
07:06 2Importance of Email Marketing
06:54 3Put Readers at Ease
22:14 45 Ways to Nail Your Personal Tone
04:55 5Emotional Theme Ideas for Email
08:10 6How to Write Captivating Subject Lines
09:08 7How to Master “Movie Trailer Moments” in Your Opening Line
03:50 8How to Make the Content of Your Email Riveting
02:42Lesson Info
How to Make Your emails More Digestible
Now, how to edit your emails to make them more digestible, quotable, and shareable. All right, just so you know, I know I brought this up earlier, but screenwriters make (scoffs) a lot of edits. When we write a first draft, there are usually like seven or eight drafts sometimes more before we get to that final shooting script. That means rewriting a 120 page script all those times, right? Now, I don't expect you to do that for emails, because that is a lot of work and we would never have businesses, and we would never get anything done. I want to just give you some really quick tips on how to make your emails sound better by doing some of the passes I do for my scripts, and also for my business writing. The first one is a dialogue pass. Super easy pass, you know why? Because all you have to do is read your email out loud before you send it. This can be for all emails, by the way, not just newsletter-based, but let's just say you're writing an email to a colleague or a client. Read it o...
ut loud. You will be amazed at how many things you trip over and that's because you wouldn't actually say it that way. Just the simple notion of reading out loud helps so much. An Imagery Pass. We keep talking about vivid language here, using your business thesaurus. This is a great pass to go through where you have your list of words here, and you have your email here, and then you just say okay, are there any words or phrases I can swap out for something better? It may not be a lot. It may not be every sentence. Maybe it's only three or four words, but even just doing a few will make all the difference, just to really make it pop. You'll get better at this as you go, so don't feel stressed the first couple times you do it. If you can only swap one word, fine, right? You get better as you go. Movement Pass, so this is about the whole piece moving things forward as opposed to keeping you stuck. The big tip in this is that you don't want to keep repeating yourself. Now understand that there are times when we use repetition to sink a point in, so we might say something three times, 'cause we like really wanna hit it home. But make sure if you do that, there's true intention behind it. If you're like, I need to say this one thing three times, 'cause I know my clients won't get it unless I do, fine, do it. Otherwise, go through and see if you're repeating yourself. A lot of times we say the same thing over and over, and we just wrap it in new, flowery language. If you, you might find three paragraphs where you're like this says the same thing. (laughing) I can really chop this down. Again, this is something that takes work. Don't stress if it doesn't happen the first couple times.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Stavroula Fotiou
This is an incredibly beneficial course. Not only is it great for individuals interested in improving their email marketing strategy, but also for those who are looking to improve their blog writing skills. Melissa does a great job of getting straight to the point. yet giving great examples and details in order for the viewer to understand her process and ideas. I recommend 100%.
Chris Humphrey
Really solid foundational course! No fluff, just meaty info with a few great surprising bits of brilliance.