Lessons

Lesson Info

Lightroom Demo of Pregnancy Shoot

here's what would happen in my studio I would look at the schedule and I say of client a client l coming and sif will be like depends how much time I have if I'm running late it will be like they will be here in forty five minutes you have forty five minutes to get those images in the ordering room and I see new problem and I would go through and edit the images so this first batch when I say add it well first I called him I took the quantity down and then all I did was cropped thes okay so I'm in la develop mode when I the client comes there in library mode okay I've imported these images into light room j pegs not the raw and I will usually go through an edit so if I jumped back over to develop for a minute you're going to see if I hit reset there is with the image looks like okay so I'm literally once I've taken the quantity down I'm just going in here and I'm cropping as I wish and I'm doing this at lightning speed and then I'm going to say maybe I want that calling maybe in black ...

and white but most of you know that I deal with shoot a lot of monochrome but let's just say I didn't if I did you're going to see the color and black and white in here and it's a no brainer I don't have to do any event so I've gone through and I've developed and I've done nothing but cropped them okay now when I'm in my editing mode and I'm cropping I will then go oh I love that image and so on the ed I'm gonna back up before the sales thing real quick sneak peak happens when I'm editing because I don't really have time for it so I built it into my production schedule to tell myself when it's time to head it a client that's when I sneak peek so when you see me posting on facebook I'm editing at home that's where at the studio that's what I'm doing and how I do that is all going to photo shop through light room pop it in the photo shop clean it up I love imagine amit portraiture you've heard me say that before popping in a photo shop clean it up maybe dodge and burn take a look at her she's kind of flawless all I would probably do on her is run portraiture because it would smoother skin and should be done and then I would post on facebook sneak peek done when you do that and you close in a photo shop it pops it back in the light room this is important in the sales process so we go back here were in the sales room and I tell the client I usually will will when they come in I'll keep a favorite one on on the screen and so sometimes I'll go they'll come in and I'll just pick a middle one and they'll see it big and they'll be like oh my gosh like full isn't that cool I love it michael my gosh we should like put that in the nursery or if that's a book put expecting baby whatever you know or something there like he's so cool I'm like okay let's don't worry about that right now I just have to show that it was my favorite I seek pizza on facebook did you see it tanked you she love it okay so let's get back to business here's what you're going to do I'm going to show you how to look at these images and the first time you do not want you to do it for the fun factor what is the fun factor me means you get comfortable in your chair we're gonna give you a drink we have a big bowl of candy and are in our room and you're going to go through we have a wireless keyboard and you're going to just sit back and you're just gonna look just enjoy them for a minute and you're just going to kind of look at these images they're going to go oh I like that one and that one like that the hair is blowing it was just look and then you're going to go through and now we're going to start flagging face and I say keep in mind that I cleaned up a couple of images did you notice he still here yeah and what what usually works really well is I'll put the cleaned up image right next to the untouched image in my room and I'll say that's what it looks like straight out of camera I didn't do anything but crop it now here's the next one and it will be maybe like save its newborn it's all p lease kaylie john nous and here is how amazing this one looks that's what we do when you order the images done really yeah whatever you order we're going to do that really cool so now all you have to do is let's bring the number down because you don't need to buy all these images so do you know what you're going to do with these images uh I'm not quite sure yeah I think it went digitals and we talked about that I think maybe a book maybe some things for the wall but I'm not sure yet okay let's get it down to your faves and let's do that and then we'll go back and figure that out so this little flag here I'm going to tell them that they're going to flag their face and they could turn it on and they can turn it off so when they turn it on that one is now flat and let's say they flagged that one and that one and that one and then I come back and I say how are you doing and they're like oh I flagged my face good did you go through all of them I did and oh yeah let's throw in a few silhouettes I like that one you're going to see that on the film strip bars some of these aren't crap because I didn't finish him pretend they're on cropped and they're like okay picked my face awesome so now when kids who may screen over here I have to move this because I can't see it um uh let's look at just your face and they'll go there they are almost there okay says so far these air your faiths and I would say that on average let's say there's like anywhere from seventy to eighty images and they're on average they probably called about forty to forty five or their face sometimes I go in and they're like um there on my face oh good that's great wait but we probably have to narrow down a little bit like what do you mean they're all my faves and they're like I love them all are you sure because I want to show you something for the most part I've taken out duplicate poses but if let's look and let me help you or tiffany's going to help you and let's compare some images because there's some that maybe there was a slight enough difference that now one's cropped one's own crops it's probably not a fair fair situation but that's ok let's just say that these air similar they're both in color or whatever maybe one is in color and once back away and I'll say do you really want both of those images and this is where the personal attention comes down and so I'll say you know what you find your faves and uncle what do you think what about your face did I get them all that's usually a big thing you hear that a lot my studio what do you think which one we're your face and I'll skin and I'd be like oh my gosh just the other day I said you picked none of the sibling ones and I even sneak peek to sibling one and you got like fifty people let like that image and you didn't pick one because I don't really like him oh really and they said your husband you pick none because yeah he was wearing a logo on his shirt was really mad at him and go but we can remove that why wouldn't you pick that because oh I didn't think about back we go that's got a ring and I don't know what you're talking about and she got on I go you don't have to but that kind of breaks my heart I mean you've got two other siblings and a dad and they're not included so tell me why if her reasons are so minor and re touchable I'll be like oh but that's that's a that's a whip of the wind and should go you're right when we go back and look at those let's unflagging and let's go back and look at all of them and let's look at him again one more time and then even with this I'll go do do you really want both no you're right I really like I really like this one okay since so then we're not gonna flag we're not going to flag this when we like this one let's flag that one and it it's part of that process were you go back and forth and this process is fifteen minutes we've probably given him fifteen minutes alone and then we've gone and we've just kind of helped him out and while they were alone I downloaded another session I went into a session if tiffany's helping the order find by myself I've got plenty to dio I mean plenty to dio and love to multi task you go ahead I'm good and go clean up the playroom I go do something he's calm when you're ready I want to breathe over you so when they say okay and I'm ready I've got to go over this can we compare can we sit and look at both of these yeah let's look at both of them gosh they're so similar me it was slight change of the head but I like this one better and what happens is you're doing what what are you doing what did they come to you for home for who are you and you're the artistic vision you're the photographer I'm not going and uh which one do you like because you showed me boats he was like a boat like I do like them both but I think that first straight on remember I said you're just going to look cute and pregnant well you look you pregnant and I don't know I'm just drawn to that image but if we're doing a book we contrite transitions in the book and we can show both of them so what are we doing let's talk about what we're doing and so the thought process begins I'm not saying in person ordering isn't work of course it's work selling online is very easy it's very passive you you clean it by your images you spend every waking minute cleaning up all the images you have tio because they're seeing them online they're not seeing them in person so no one's there to tell them about four o'clock in the morning that they take the logo off the shirt even though you probably said that an e mail they were gonna pick apart all of that and so it's very different in person it's work may even be a little bit of sweat may even be a little bit uncomfortable may cause you to sit in your seat a little bit differently but I promise you so it's going to give your client a better understanding of what you do why you do it and you're also showing them that we were worth ther money because you've invested time to sit down with them and that's not lost trust me never kinds of said gosh tiffany sat down with me a really long time that's great sometimes it's an hour I had a client for the pregnancy session six hours were like you went dinner lunch what would you like and it was really funny but they were so into it and they're like we're so sorry we're so sorry we're like don't be sorry this room is yours you you would want to spend the night what do you want to do and then we're like are you hungry we can we've got four different restaurants pick your foot let's go get you some food you want to stretch you need to get out you want the fan we actually put a fan on it are ordering room and he was they were so grateful and when it came time for their newborn honoring appointment you know what I said to tiff book them the last appointment of the day because they're gonna be here a while and they're like yeah we are I'm like lunch will serve you dinner because it's a working process is a little bit different than projection and then we can sometimes they'll say can you show me black and white or can we crop it a little bit differently but that's a very minimal and we worked through this process so so do we get do we get it we have questions yes this might be minor but can you tell us how you're ordering areas set up like are they sitting down at a computer do you have a bigger screen on the left phone my phone's here but you can't see it huh and to take a picture of it okay my my room it's not minor it's big deal remember I'm the one that empties rooms and makes a buy sofas like hd tv in my studio it is not a big room it's the smallest room in our studio um but it makes the most money of all the rooms eh so when you go in I have these things that everybody makes fun of me because nobody likes him but me but I have these like things that hand down they always say it's like when you're going into to get your card reading but they're cool I'm the only women like something they keep falling down but other than that it would be an open door but through these things hanging so they go in there and there is so here's the room this wall is filled with campuses frames I can post a picture on my facebook page of the picture because I took it on my phone and it's filled of samples and the table is here and it's probably the length of this sofa and there is a candy bowl my products guide and twenty seven inch mac monitor with a wireless keyboard and wireless mouse and there's chairs here and here because we get a lot of extended family and there's even a chair over here because we get the extended family member that would just rather sit back here and observe and it's all open because sometimes we it's directly across from our studio so if we're not shooting we tell the kids they can go play in the play area and that's a big selling point when they say I can I have to have my kids will say if we're not shooting they can play in the play area and if we are shooting we'll just bring a bag of toys and so that's no problem when my kids were there my clients love it because they'll go in the production room and they put on movies on the max and the production room and my kids are like clients anything any time in my studio looking the production room you'd like who's in there only clients kids my kids they're watching a movie my son loves when kids come his age because my kids are always up the studio after school that's their home and so mike my kids love it because they're they're my client's kids love because they know my kids were there and if my kids are they're tiffany's kids are in there and if we have no other kids will entertain them I'm like you what would you like you want ipad you could have an ipad you want another computer do want books what do you want we tell me you don't need to live the kids kids at home it's even gotten so crazy that if they cannot focus with their kids I'll just putting assistant say you're baby sitting and we're still be like so eat um I we had a when linda cardellini was visiting our studio shed her daughter and I went in and like we're since silver decline over there you have to baby sit for the next hour she's like done she sat in the playroom and played with linda's baby for an hour and I even have to tell you is a celebrity client what it said it was a regular client you just would have said cause we want to treat all of our clients like celebrities I just said we have a client we need a sitter done she sits and plays does bubbles in these animal cookies she's happy as a jaybird and yeah I'm paying for it but that's part of the cost of doing business that's a cost that I'm willing to invest and I baby sit I'd love to baby sit when I hear the baby crying and my comptel mom's getting agin he or at her nervous give me the baby I can't tell you how many times you'll see me sometimes on instagram and I'm holding a baby bomb editing it's my client's baby I love babies I'll take your baby you have a b aren't I let's go I can end it while holding your baby they're like really um like I love babies I love children bring it on let's come let's doing that gives you some time so they've got the table got some chairs candy ball samples this way this way there is a wind ah long window up high that we can see out to the front room so we're in the front room we can kind of peak and see how they're doing but it's it's higher than they sit so they can't see it and a fan to keep him comfortable and it's it's not a big room I'm telling you it's probably here here what is that three four hundred square feet something and it's cozy and no one bugs them there's not a lot of traffic and then they just they're all closing but when we do ordering appointments we sit anywhere we've sat at kitchen tables we sat on decks we've sat on living room floors I've been to starbucks I mean you know it's the same process tiffany brings the laptop I brought bills to a client's home one time I'm like I have a bag of things to do I have my magazine bag with my oprah magazine and everything else my photography magazines that I never get to read I keep a bag in my car and then I keep a bill bag in my car and I told him to do the same I gotta climb time I'm like I got plenty of things to do give me a spare room and I wrote bill's the whole time and I'm like let me know when you're ready and I'll come out