Lesson Info
38. Final Questions
Lessons
Day 1
1Overview of Today's Goals
09:07 2FreePreview: Gather your Virtual Focus Group
49:41 3Camera Study
19:37 4Chart the Course for your Customer
36:53 5Breaking Down the Charted Course
39:51 6Holes, Not Drills
48:56 7Questions & Student Hot Seat
30:42Content Marketing
43:10 9Strategic Partnerships
14:13 10Business Model
25:52 11Bonus Video with Purchase: "Google + Hangout with Tara"
56:37Day 2
12Value(s) Driven Marketing
43:57 13Pricing Practicum: Ana Apple
20:35 14Pricing Practicum: Bird of Virtue
15:07 15Pricing Practicum: Studio MME
11:26 16Overview of Today's Topics
03:51 17Making Money Should Be Beautiful
16:42 18Money Myths
37:27 19Pricing Practicum: Sasha Cagen
12:29 20Student & Internet Questions
22:18 21Pricing Strategies
52:50 22Pricing Formula
22:09 23Moving Towards Value
38:35 24Pricing Practicum: Jen-Na
11:25 25Student & Web Questions
12:46Day 3
26Today's Goals
01:36 27Sales, Marketing, and Distribution
12:57 28Selling Through Email
1:13:24 29Sales Pitch: Studio MME
16:10 30Sales Pitch: Bird of Virtue
12:53 31Sales Pitch: Ana Apple
13:30 32Sales Pitch: Sasha Cagen
16:20 33Craft Show: Sasha Cagen
07:32 34Craft Show: Bird of Virtue
15:34 35Craft Show: Jen-Na
15:44 36Craft Show: Ana Apple
15:02 37Craft Show: Studio MME
11:05 38Final Questions
01:50Lesson Info
Final Questions
Right let's do some final questions is this good all right, so one question is let's see okay people asking about discounts we talked about that yet we talked a hair about town so the question is it saying with the up so people sometimes ask me for a discount how do I handle that absolutely notice what if I want to buy five items will you give me a deal yeah I mean, if that's something that makes sense in your brand o r for your particular set of products then I would work that in at the beginning if that is something that you're commonly asked and it does make sense for the brands that make a package for that lead with it don't allow people to haggle with you do you haggle in the department store do you haggle at you know at in the boutique know don't let people haggle at your booth don't let people haggle in your online store don't haggle there is you know yes a bulk discount can make sense but on ly if it makes sense and on lee because it's what you decided for your business not bec...
ause the customer is high going so what do you say? What what what do you say when I say okay if I get all of these what can I do? What can you do for me? I would say I'm sorry the prices they're fifteen dollars apiece I was just I'm sorry, you just fifty and strong and stand strong and it's not, you know, it's, not about getting on a high horse about your worth or the worth of the product. It's. Just this is the price, and I appreciate your interest, and the price is fifteen dollars a case. And how would you like to pay for that, exactly?
Class Materials
bonus material with purchase
bonus material with enrollment
Ratings and Reviews
Ramona W
I came in on the rebroadcast. Tara is so AMAZING!!! She made me realize that I could take my product out of the box on how we think about selling our products into awesome creative ways to get my product out into the world. I purchased this course to refer back to in the uplifting style of selling that Tara brings to life. Tara is uplifting, energetic, optimistic giving you confidence in yourself and your product. Well worth the purchase!
a Creativelive Student
I loved this workshop. It gave me so many good actionable things to do to move my business forward. This is the 2nd course I've taken from Tara Gentile, and I highly recommend anything from her. She knows her stuff, and pushes you to build a community around your business to make it a sustainable and meaningful business. I also met a lot of wonderful ladies who are on similar journeys. I highly, HIGHLY recommend this course!
a Creativelive Student
Amazing workshop! Such a mass of useful information and ideas. I will be implementing them for the next year probably. It was wonderful that it was specifically geared towards selling what you make, not a lot else like this out there. I loved the format with the five entrepreneurs who asked specific questions and then were helped individually by Tara. She helped them to tailor an approach that fit exactly their business needs. Now I just have to get organized and start making it happen!