Lessons
Day 1
1Overview of Today's Goals
09:07 2FreePreview: Gather your Virtual Focus Group
49:41 3Camera Study
19:37 4Chart the Course for your Customer
36:53 5Breaking Down the Charted Course
39:51 6Holes, Not Drills
48:56 7Questions & Student Hot Seat
30:42Content Marketing
43:10 9Strategic Partnerships
14:13 10Business Model
25:52 11Bonus Video with Purchase: "Google + Hangout with Tara"
56:37Day 2
12Value(s) Driven Marketing
43:57 13Pricing Practicum: Ana Apple
20:35 14Pricing Practicum: Bird of Virtue
15:07 15Pricing Practicum: Studio MME
11:26 16Overview of Today's Topics
03:51 17Making Money Should Be Beautiful
16:42 18Money Myths
37:27 19Pricing Practicum: Sasha Cagen
12:29 20Student & Internet Questions
22:18 21Pricing Strategies
52:50 22Pricing Formula
22:09 23Moving Towards Value
38:35 24Pricing Practicum: Jen-Na
11:25 25Student & Web Questions
12:46Day 3
26Today's Goals
01:36 27Sales, Marketing, and Distribution
12:57 28Selling Through Email
1:13:24 29Sales Pitch: Studio MME
16:10 30Sales Pitch: Bird of Virtue
12:53 31Sales Pitch: Ana Apple
13:30 32Sales Pitch: Sasha Cagen
16:20 33Craft Show: Sasha Cagen
07:32 34Craft Show: Bird of Virtue
15:34 35Craft Show: Jen-Na
15:44 36Craft Show: Ana Apple
15:02 37Craft Show: Studio MME
11:05 38Final Questions
01:50Lesson Info
Today's Goals
Here's our goals for today first goal is for you to know what all your distribution channels are and what all your sales and marketing channels are in this day and age. You have so many places to be selling and marketing your work and you have so many ways to distribute your work to the wider world and so I'm gonna run down off a whole list of them I'm going to tell you, you know, what's what's great about this what's not so great about this what's the goal of this with the goal of that how do people use thes things differently? We're gonna break that all downs you know all of your options we're also going to concentrate on reaching as many new customers as possible. Specifically this morning we're going to talk about email marketing on this is if if money is my life big psychological fun geek out saying email marketing is my tactical geek out thing I love email marketing and I think everyone could be doing it better myself included. So eh? So we're going to talk a lot about email mark...
eting this morning and then I'm going teo guide you through setting up a sales campaign and email marketing campaign through a number of different questions in prompts so that you have absolutely no excuses for setting up both automated and then on the fly marketing campaigns through email
Class Materials
bonus material with purchase
bonus material with enrollment
Ratings and Reviews
Ramona W
I came in on the rebroadcast. Tara is so AMAZING!!! She made me realize that I could take my product out of the box on how we think about selling our products into awesome creative ways to get my product out into the world. I purchased this course to refer back to in the uplifting style of selling that Tara brings to life. Tara is uplifting, energetic, optimistic giving you confidence in yourself and your product. Well worth the purchase!
a Creativelive Student
I loved this workshop. It gave me so many good actionable things to do to move my business forward. This is the 2nd course I've taken from Tara Gentile, and I highly recommend anything from her. She knows her stuff, and pushes you to build a community around your business to make it a sustainable and meaningful business. I also met a lot of wonderful ladies who are on similar journeys. I highly, HIGHLY recommend this course!
a Creativelive Student
Amazing workshop! Such a mass of useful information and ideas. I will be implementing them for the next year probably. It was wonderful that it was specifically geared towards selling what you make, not a lot else like this out there. I loved the format with the five entrepreneurs who asked specific questions and then were helped individually by Tara. She helped them to tailor an approach that fit exactly their business needs. Now I just have to get organized and start making it happen!
Student Work
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