Lesson Info
8. Influencer Strategies
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Lesson Info
Influencer Strategies
So let's go over some of our influencer strategies. On page number eight, and I am going to share this with you right now, I have a page with a couple of influencer strategies. And I want to invite now everybody, including the live audience, as we are nearing the completion of this class, to share with us what are some of the influencer strategies that you are now looking into. And I'm gonna take you through some of mine and then I would love it if you can share yours please. So one of my influencer strategies is to really listen and then to ask questions because I don't know all the answers, I don't know what other people want and sometimes when you ask somebody you get a completely different answer than what you assumed or anticipated and you go, well, that's really easy, I can do that very, very quickly. I like to focus on relationships because I believe that the greatest opportunities come from when people see you in person, they meet you, they see you're fabulous, they get the vib...
e and then they say, well, this person is somebody I wanna do business with. And I have noticed this and I don't know if you can agree to that, but especially with what's been going on in the last couple of years with all this internet craze, people are back to human connection, they actually like it when somebody makes a phone call or says, I'm gonna come by, can we have a meeting in person because nobody ever even asks for that because you're just bombarded by a whole bunch of miserable written emails that are going straight into the trash because it's the same old, same old, same old. So in order for you to become an influencer you must stand out. Understanding the wants and needs. This goes right back into listening and the asking and building relationship portion of things. What do they want, what do they need, what do I want? The key to achieving your goal is to figure out what it is that you want. Because if you don't know where you wanna go, anyway will get you there. If you know where you wanna go, there's really only one logical conclusion, that way. Or a variety of different ways, but leading to the same goal. But if you have no idea what it is, then what difference does it make? Then you're just moving along and there is nothing that makes a difference. And key to everything is making sure that people that you are surrounded with that you make them look and feel really, really, really good. I believe in giving credit. I cannot do anything like this by myself, it needs the fabulous Kenna, it needs the fabulous audience, it needs everybody out there who's watching to make this a success, it needs the whole team of creative life that are, hi, that are everywhere, that are in the chat rooms, that are doing all the things that are doing, producers, line producer, I mean everybody, it takes everybody. Including the person who had the idea in the first place. So let's give everybody credit, it makes us not small, it makes us actually look bigger. I believe in honesty. Because if you, and I'm just gonna say the word, if you bullshit you're gonna be found out. Because there's only so much faking you can do. You can fake it til you make it, but faking is not an ultimate strategy in the business world. You can, when you say, I'm gonna do this, you're gonna fake it because you haven't done it yet, but then you're on the way of doing it and then you're on the way of doing it, then you're not faking anymore because you actually initiated it. But the honesty comes, it's like, that's my path, that's where I wanna go, I'm gonna stay the course and I will not give up until I get there. So, let's see what else I have on here. Yeah, well clearly I'm big on plans. So I would love to hear from you, so what are your influencer strategies? Anyone, ideas, Kenna do we have anything from the audience, what are their influencer strategies? I was writing down mine. (laughter) Oh, well do share. See I love that about her because every time we do something I see her writing and I'm going like, she's doing the double-whammy thing, not just is she the greatest hostess, but she also goes like, I can learn something, I'm gonna fill this out while we're going through. So go ahead, please do share. Well, I kind of was taking notes on some of the ones that were resonating with me most of what you were saying. So both the listening and asking questions I think, again, going back to that being present with wherever you are and whoever you're with gives respect to that person. And then giving credit where credit's due, being authentic and being confident as well. Because it goes a long way. I love the confidence part, that's a really great influencer strategy because I believe that people will resonate with that when they sense that, you know, you actually believe what you're saying. That's kind of very important. Anyone here? Okay, go ahead Ari, take the microphone please. So this goes along with your make them look good and I really think it's supporting them. Whether or not it's sharing what somebody's doing, helping spread the word and just giving them a shout out, recognizing them for whatever work they're doing, whatever they're accomplishing, whatever they're overcoming. Okay, thank you, I like that. I believe that nobody goes to the top alone, as I said. Anyone else, or you guys are good with your influencer strategies, you're still thinking about it. I just put knock it out of the park. That is an influencer strategy, you know, the take no prisoners, I'm gonna knock it out of the park strategy, I love it. Very good. Okay, so let's sum up this class. The difference between influence and manipulation is a manipulator is somebody who wants something for themselves, who wants an end result that is according to his and his or her idea, that's not what we do. An influencer is somebody who knows where they wanna go, but understands that there are people along the way that are required to get him or her there. There is the leader who says, I alone have let everybody here and there's the leader who says, I couldn't be here without my team. So it's up to you to decide which of those leaders you want to be, I think it goes without saying that the narcissistic, egomaniac at the top, it's relatively unattractive. So, and it doesn't buy you goodwill. An influencer is somebody people look up to. Where they say, this is a person that I aspire to be, that I wanna be. And for me, and I'm gonna share this personal example, is, and I had this conversation actually with my daughter who's 25 years old and I said to her, well, as I go out now in this part of my life where I've had this incredible success selling my business and I had to determine what comes next, I am no longer the hot, young thing with the next big idea. I could, but if I position myself in that way in my influencer strategy it just doesn't sound really right, but my influencer strategy is based upon, but what I have is I have a whole bunch of mistakes that I made and a whole bunch of experience that I've collected and I can condense it for you and give it to you in that step-by-step, 90 minute version which we just did so that you can go out and say, I am going to listen to some of this experience, that's my influencer strategy is sharing the experience so that others can derive a benefit from this incredible hardship I went through. So even if things are tough, somebody at some point will derive a benefit from it and it makes you actually look real. People don't like the princess, princess to the queen story, people like people who had to overcome certain things to get to a point. That's what's getting you influence is the real aspect of your journey, that's what people are connecting with. They're not connecting with perfection, they're connecting with your idiosyncrasies. They're connecting with the mistakes you make. And maybe the bad word you use here or there or something funny you do or your accent or something that's not perfect, that's what people remember about you. And at the end of the day there's only one thing that counts, that's how you make people feel. So I ask that you remember that. Finally, on page number 10, and this is super, super, super important, why don't you just take a moment and fill out the five things you're gonna start doing immediately. Or tomorrow, or on Monday, or on the next Monday, or whenever you're gonna get around to it. But I believe that action starts here. Because you cannot undo what you heard, now you have the knowledge so now you make a choice to commit to actually implementing what you have heard to become an influencer. And finally, for those of you who want to connect with me further, you can of course get my book, Happy Woman Happy World, it's available as an ebook, as a printed book, as an audio version on Amazon. You can connect with me on Facebook, on Twitter and if you are freelancer you may wanna go and check out my gifts at BeateChelette.com the free gifts, you see the URL right there. And if you are an employee or you're looking for personal development in the leadership category, please do check out the free gifts in The Women's Code. And my parting words for you are, it is what you're gonna make out of it. An influencer is not a position that you demand, it is a position that you earn.
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Maru Cabrera
I love this course! I moved abroad and I felt in translation, I started loosing who I was, as a consequence I forgot my goal and how make it work. After this course I can say I went back on track, and finally know how to make an effective plan. Thank you Beate! loving your courses.
Tara
Beate is amazing... and no fault of hers, bit this one is really hard to watch because it keeps cutting in an out and CreativeLive going off air in the middle of her speaking. Granted this presentation appears to be a re-run, but usually CreativeLive does better technicially. I even tried different browser simultaneously and same result. Hopefully this isn't a ploy to buy it because at this point I would be apprehensive of the same results.
Mayoon Boonyarat
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