Lessons
What is UX?
05:33 2What is Persona?
12:05 3How to Create a Persona
39:59 4What is the Point of Storytelling in UX?
08:25 5Using Storyboards & Scenarios
14:34 6Importance of User Stories & Use Cases
34:16 7Developing Wireframes
12:46 8Exercise: Nordstrom Case Study
28:20Lesson Info
What is the Point of Storytelling in UX?
for this segment. We are going to be talking about storytelling in you, X. Why a story so important? Rain. So why can anyone take a quick guests? What do you think? We've covered users already, so we have our characters in place. Why do we need a story and, uh, relate to them more? Uh huh. All along. Better. Yeah. Yeah. Ah, lot of times when you're designing, for example, um, some of the some of the products that I've designed I feel like I would never use it before. I would never use it, ever. Or I would probably not use it yet because, for example, real estate buying a house. I know I can't afford a house right now, but it is my job as a UX designer, too. Create a product so thes future homeowners can purchase a home and is very important for me because storytelling can actually help you demonstrate a reason for a feature. So why do we need that button there? Right. What is the story behind that button there? Why do we need? Why do we need, um, this entire page explaining how it work...
s? Or why do we need why do we need to handhold, um, handhold our users throughout this this on boarding process maybe, is because thes who people are less tech savvy. And that's why we need to have a lot more visual prompt a lot more text prompt to guide them throughout the process. So they feel like this website is trust trust, Worley, Um, we use story to provide context, right? So is not just about. Click a button here and click a button there. Type in your email is about the context. What, then, is about the context of why, why we're using her data. Why do we need thus what's beneficial for you to give us your email? What? What's beneficial for you to add data to our website? Um, we use story to tie relationship together. We use story to, um just like a quick walk through of how the website works for, um when a consumer, um, put some products in the shopping cart and click summits order and then and ah, fulfillment center fills out order right. Like there is a connection. And without storytelling, you can't really pees things together or is harder for you to peace. It's bits of information together yourself, then painting the whole picture. And I think it's important for us as you, um, a user experience designer to could help others understand better how that experience is, um, how it's important for us to to bring that narrative forward and help expose that experience to other people who are less creative, who are less imaginative. Then it's easier. So instead of looking a product now you're looking You're now you're pretty much watching a movie ready. Now you're washing a TV show off. Okay, so this character is going to do this That's going to trigger that. Like, there's a plot going and it just helps ties the whole thing together. Um, we use story to craft a need for this product. Right? So cool. You have this app. So why do Why Why Why do we need this? This ah, application, right? Why do we need this website? Um, a story can help create a hike, Ray. So a lot of times, when you see marketing page, um, even though they're not showing the product, that's how even though they're not showing the mobile application itself is telling you the story. Then at the end of that marking page rule. If you are so excited, you want to just sign up for it gave you a reason to sign up. It gave you a reason. It convinced you to use the product, even though that product it's probably it hasn't been done yet, right? It's still in the process of building, but you're sold on the idea already. And I think that's the power of story. Um, we use story to communicate much efficiently. Going back to the product team is a lot easier to just tell them a story. Right. Then, um, the developers will A visual designers can go off using that same narrative to create more features, right? And then, um, and instead of iterating again and again about a feature and why we needed we can just say, Hey, remember that that, um, remember the story when I or not, we don't have to use the word story to be exact. But, hey, remember how I was telling you, um, user, A needs to do this This and that because user A is this certain, this type of person, the user a needs to achieve the skull, then did the engineer can say, Oh yeah, totally. I get it right. You don't really need to go to the nitty gritty of why User A Needs feature 12 and three. So what? Storytelling? A diverse Tink creating a Westside or application can collectively linked together that tangible elements and create something that is a meaningful experience. And it's more than just bits and byte. So it gets meaning to a product without without story, without user in mind. You can just treat a website as just a collection of codes, right? Its just logical is just full of zeros and ones. But with story giving people a reason on why you need that product, it gives it meaning. It empowers people's, uh empowers people to be more willing to use the product. It also is also kind of personifies if you think about it, Reyes. So if if this website let's say if this website you know how sometimes you go on a website and a page doesn't load and it just tells you for four and then is a pretty bad experience wanted to show you 44 and then he shows you a bunch of just technical code. And you like What is this right? Is um wait, did I do something wrong? Is my fault, right? But what happens when it's as 44? It shows you like I was really personal message and saying, I'm sorry. There's something wrong. We're trying to catch it. Or like sometimes I even have a playful message like, Hey, sorry. We got under attack by a group of monkeys. Very. And then I use that to use that to connect with your user, right? And then a lot of time When, um maybe the logo mark is like an animal, right? Or maybe the website has a animal as a mascot. Right? When you get to the page, the character suddenly comes alive and is doing something right, like fixing a broken chair and says, I'm sorry. Well, we'll fix us right away, right? Like I think it just without that level of personality, without that storytelling as bagman, like, the website is boring his 44 and then code. Right. Um and it also just besides, can holding a user. It also just convince you that Yeah. You know what? You really need that toothbrush. Yes, you do, because these are the reason why you need that toothbrush and we will sell it to you.
Class Materials
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Ratings and Reviews
ZuZu
With all due respect... We're 2 hours in and I simply can't watch this any longer. I would NEVER pay money for this course as it is. Joy seems to have a great grasp of the material and I have no doubt that working with small start-ups is a good fit for her. That doesn't mean that she's well-qualified to actually teach this course. Joy will serve both herself and her audience by getting some coaching/guidance in becoming a better speaker. The constant ums, nervous hard swallows, monotonous tone, rambling, frequent pauses while she tries to think of the next thing to say, etc is not only painfully distracting but REALLY detracts from her credibility. And the casual, cutesy way that one interacts with family and friends is not necessarily the appropriate way to speak in front of students. The initial segment was a smart way to provide an experience for the students but it went on WAAAAAY too long to make a fairly simple point. I honestly can't follow her now, she's going on and on describing users doing this and maybe they'll do that and it just doesn't make any sense anymore. I shouldn't have to work so hard to follow an instructor! On the upside, her slides are excellent. I would strongly suggest that Joy joins Toastmasters (at the very least) to improve her speaking skills, but ideally she would get some professional assistance in her entire teaching presentation: organization and delivery of material (pedagogy) and her basic speaking skills. And I don't appreciate the host "spinning" this deficiency by saying "it's a lot to follow and that's why you should buy the course"... That's just shabby! Perhaps Joy could study other extremely polished and effective CreativeLive presenters like Chris Gilbert (as a woman role model) or others like John Lee Dumas or James Wedmore all of whom are also delivering complex technical material but do it with clarity, confidence and style.
user-7a3da3
Excellent class, especially for someone new to ux design, story boarding, etc. Very good examples showing wireframes too! thank you Joy Liu. PS - remember to floss, very important for your health!!
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