Lessons
Getting Started
1Branding Intro
02:51 2Taking this Class
00:51 3Design Is Dreaming
05:58 4Creative Process
02:39 5Quiz
Branding Foundation
6Beginning Work: Brief
02:50Research
08:54 8The Interview
05:34 98: Brand Mission and Values
05:02 109: Creative Strategy and Plan
03:42 11Quiz
Brand Identity System
12Logo: Symbols and Wordmarks
16:48 13Brand Imagery: Photography, Illustration and Rendering
06:53 14Color
09:20 15Typography
05:56 16Pattern
03:42 17Brand Voice
02:17 18Product Branding
05:08 19Branding Motion
03:36 20Quiz
Brand Communication
21Compositions
04:18 22Presentations
01:26 23Style Guide
05:00 24Quiz
Summary
25Summary
01:14 26Final Quiz
Lesson Info
Creative Process
Having and implementing a proper process helps manage time and your relationship with clients. I prefer to operate on what I call a front loaded process. This means agreeing on a vision at the beginning and spending the project realizing that vision you're creative partners. I've learned that in the last 10% of creating products, the finish is what separates it from the rest. Also the last 10% of the project is the hardest and most important, recognize this fact and spend 90% of the time working to get it right. Talking about creative process, it's one of my most important things on project is to try to get up front working agreement, do as much as I can to find out as much as I can about the project And then get agreement on this is what we know and this is where we're going. Besides just information, I try to have a front loaded creative process where I complete 90% of the work by the first creative meeting, sharing creative vision upfront and trying to get by in so that I'm spending...
the rest of the project getting it right along with my client partners. So normally on a project you end up finding and this is my great experience through time That the last 10% is the most important part this finish is what it takes to get something right and the biggest difference, you know, when you go to market and we'll talk about research later, when when you see the difference between products, there's the design, but then there's the execution the finishing of it and this can make all the difference in your hand, in people's lives. So what I try to do is knowing that this is the most important thing. I try to invert the process and spend 90% of the time working on that finish, because we've identified it as the most important. So if you're looking at your project timeline, you find that, you know, if we can spend the 1st 10% of the project Doing 90% of the work, Then you have the other 90% of the project to do the most important part and focus on actually finishing that. So upfront you sell your vision and then you spend the rest of the time working on the finish. This vision is the key. So that's that's kind of going to be a focus of mine and should be a focus of yours is trying to establish what your vision is very early on getting by off. Um and then focusing on the finish, how do you finish this project together? How do you make it the best it can be before it goes out the door. Use the following lessons to create the right process for your freelance branding practice. There's no magic formula, but sticking with a process that facilitates creativity on each project means you'll be making informed work, your clients will appreciate your consideration and management of your valuable time together