Lessons
Getting Started
1Branding Intro
02:51 2Taking this Class
00:51 3Design Is Dreaming
05:58 4Creative Process
02:39 5Quiz
Branding Foundation
6Beginning Work: Brief
02:50Research
08:54 8The Interview
05:34 98: Brand Mission and Values
05:02 109: Creative Strategy and Plan
03:42 11Quiz
Brand Identity System
12Logo: Symbols and Wordmarks
16:48 13Brand Imagery: Photography, Illustration and Rendering
06:53 14Color
09:20 15Typography
05:56 16Pattern
03:42 17Brand Voice
02:17 18Product Branding
05:08 19Branding Motion
03:36 20Quiz
Brand Communication
21Compositions
04:18 22Presentations
01:26 23Style Guide
05:00 24Quiz
Summary
25Summary
01:14 26Final Quiz
Lesson Info
Summary
congratulations on completing this branding course on fiber, we've learned how to create a complete visual identity for a brand through client agreement and effective visual verbal and presentation strategies. We've covered the creative process, including client briefs, research interviews, brand values, mission and spirit strategy. Brand identity, photography and illustration, color typography, pattern, brand voice presentations and putting it all together with product style guide and communications. Now you can offer full branding programs to your clients to cover the entirety of what they'll need for their brands. Visual communication, you'll understand your part in the process to put everything together and hire collaborators is needed. So head to the fiber platform today and start selling with your new skills. You can find new clients in the marketplace. Set up a gig for using your new branding skills to improve your current service catalog. I suggest you check out other gigs in t...
his category and see what you can do to get your edge on the competition. I'm brian Schmidt, multi platform creative director and designer. Thank you for taking my course and learning with me today.