Produce a Campaign Video
Lesson 11 from: Launch a Successful Crowdfunding CampaignChristopher Hawker
Produce a Campaign Video
Lesson 11 from: Launch a Successful Crowdfunding CampaignChristopher Hawker
Lessons
Class Introduction
07:56 2What is Crowdfunding?
32:23 3Is Crowdfunding Right for Me & My Project?
21:22 4How to Build & Manage a Team
12:23 5Choose a Crowdfunding Platform
11:44 6Create the Campaign Page
12:49 7Campaign Page Examples That Work
29:44 8Set the Campaign Timeline
08:18Determine the Perk Strategy
12:04 10Campaign Goal & Referral Strategy
11:31 11Produce a Campaign Video
02:23 12Campaign Videos That Work
46:59 13Pre-Campaign: Build Email List & Buzz
41:50 14Pre-Campaign: Social Media Strategy & PR
08:36 15Launch Your Campaign
07:57 16Live Campaign: PPC & Facebook Ads
12:08 17Live Campaign: Email Updates & Adjust Goals
18:32 18Post-Campaign: Workflow & Delivering Your Product
23:47 19Post Campaign: Obstacles & Backer Communication
07:01 20Your Crowdfunding Future
02:22Lesson Info
Produce a Campaign Video
So now we're going to talk about the campaign video, so I like to talk about building a crowdfunding campaign is building your rocket and the campaign pages like the rocket itself. The video is the rocket engine, because nothing else is nearly a significant in your overall success of your campaign in the campaign structure than the video, because it's, where most people decide whether or not they're going to back your campaign, people don't like to read that much they don't like even like a look through things they like to watch video, and the video plays a super important role in convincing them to make the contribution. Excuse me. So I'm going to say, it's, the second most important piece of your campaign other than the product that you're choosing to, you know, build a campaign around because it doesn't matter if you have the perfect video and the perfect campaign, a perfect march marketing campaign if people just aren't excited about what you're you know, promoting. So assuming tha...
t you've got the right type of product and it's well presented, then your video is going to be what does the job, and the purpose of the video is to enroll people and excite people in what you're up to. So it's not just about informing them, but that's also what it is therefore, but first and foremost, it is a sales piece that's getting them excited enough to put money down for something that doesn't already exist. So if you think about, like e commerce or just general retail, people are buying things that already you know they can buy, they're going to put their money doesn't get it right now, there's a higher barrier to entry to get someone to put down money for something that doesn't already exist. So the video is what caused that it gets them excited, it stirs them emotionally. The secondary function of the video is to inform them than educate them about the product about you and the other pieces, you know, giving them that like analytical in information that they're going to use toe back up the decision that they make with their emotional impulse. So the decision to buy it is usually an emotional one. But then after you made that emotional like, oh, I think I want this, then you're gonna go into like, but doesn't really work. Does it make sense? And people second guess themselves and looking for that back up.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Dyan deNapoli
Really helpful class for anyone planning to launch a crowdfunding campaign! Christopher was a great presenter (very comfortable and relaxed), and he clearly knew the topic extremely well. His presentation was very thorough and well thought out. One thing I would've like to have seen is more questions taken from the virtual audience. There were quite a few on the thread, but the moderator only passed along a few of them to Christopher to answer. Another thing that would have been very helpful is advice about creating successful crowdfunding campaigns that are for projects or experiences or ideas, rather than for physical products (which this class was focused on). Maybe Christopher can do a short crowdfunding part II class?? But I still give this class an A+!
Elizabeth Best
This was very helpful. I feel like it answered so many of my questions. It made me realize what a huge commitment crowdfunding is! As an entrepreneur I can see how this video saves trident a lot of time on calls and emails explaining what needs to be done. Great idea! I am amazed at how much technology is involved and online or social media marketing. I better develop a stronger team with millennials who know how to make it happen. Thank you.
a Creativelive Student
I was fortunate to be part of the live audience for this course. It was truly amazing! Chris does a great job of providing tactical and strategic insight behind crowdfunding campaigns. One of my favorite tools was the spreadsheet he has developed to determine crowdfunding goals. I also think Chris is a very humble, knowledgeable guy who genuinely wants you to succeed in your crowdfunding efforts. I highly recommend this course of anyone who is serious about crowdfunding.
Student Work
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