Your Crowdfunding Future
Lesson 20 from: Launch a Successful Crowdfunding CampaignChristopher Hawker
Your Crowdfunding Future
Lesson 20 from: Launch a Successful Crowdfunding CampaignChristopher Hawker
Lesson Info
20. Your Crowdfunding Future
Lessons
Class Introduction
07:56 2What is Crowdfunding?
32:23 3Is Crowdfunding Right for Me & My Project?
21:22 4How to Build & Manage a Team
12:23 5Choose a Crowdfunding Platform
11:44 6Create the Campaign Page
12:49 7Campaign Page Examples That Work
29:44 8Set the Campaign Timeline
08:18Determine the Perk Strategy
12:04 10Campaign Goal & Referral Strategy
11:31 11Produce a Campaign Video
02:23 12Campaign Videos That Work
46:59 13Pre-Campaign: Build Email List & Buzz
41:50 14Pre-Campaign: Social Media Strategy & PR
08:36 15Launch Your Campaign
07:57 16Live Campaign: PPC & Facebook Ads
12:08 17Live Campaign: Email Updates & Adjust Goals
18:32 18Post-Campaign: Workflow & Delivering Your Product
23:47 19Post Campaign: Obstacles & Backer Communication
07:01 20Your Crowdfunding Future
02:22Lesson Info
Your Crowdfunding Future
So that's dealing with backers now work at the end of it so you know where is crowdfunding headed it's just getting bigger and bigger equity crowdfunding is opening up and it's just going to continue to evolve and become a more powerful tool for launching products as we go into the future I think like pretty much every product is going to be launched to some former crowdfunding pre commerce where people have an opportunity to vote on what gets to exist before it gets to exist it's a boon to consumers because they get that vote it's boon to creators because products get to see the light of day that might not have happened otherwise it's a constantly shifting legal scenario so it's something to keep an eye on as your crowdfunding your product you know it's a new field and so it's changing all the time what's happening today what's true today may not be true tomorrow so you want to keep an eye on the legalities of it especially around liability for failing to deliver on campaigns, et cete...
ra but it's so powerful is creating so much momentum in our economy I don't think it's going away I think we'll just keep growing expanding and evolving I'm super excited about it and I think you know anyone who's up to creating things should take advantage of this incredible opportunity to fund their product and amplify and de risked launch it's really changed my experience as an inventor from one of, like feeling like constantly. I was a beggar at the door, trying to get people to sign up and help us. You know, license or products, something giving us leverage. And over and over, I see it all around me. People creating operas, people creating music shows or burlesque shows or inventions and products is, like amazing time to be alive. Because this tool has really opened up the floodgates of creation by opening up the floodgates of capital. And I'm excited to have gotten the opportunity share with everyone. What I've learned in the last couple years, as I've been, like, focused on this intensely, and I thank you for the opportunity to work with you guys and, you know, look forward to seeing what you all create.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Dyan deNapoli
Really helpful class for anyone planning to launch a crowdfunding campaign! Christopher was a great presenter (very comfortable and relaxed), and he clearly knew the topic extremely well. His presentation was very thorough and well thought out. One thing I would've like to have seen is more questions taken from the virtual audience. There were quite a few on the thread, but the moderator only passed along a few of them to Christopher to answer. Another thing that would have been very helpful is advice about creating successful crowdfunding campaigns that are for projects or experiences or ideas, rather than for physical products (which this class was focused on). Maybe Christopher can do a short crowdfunding part II class?? But I still give this class an A+!
Elizabeth Best
This was very helpful. I feel like it answered so many of my questions. It made me realize what a huge commitment crowdfunding is! As an entrepreneur I can see how this video saves trident a lot of time on calls and emails explaining what needs to be done. Great idea! I am amazed at how much technology is involved and online or social media marketing. I better develop a stronger team with millennials who know how to make it happen. Thank you.
a Creativelive Student
I was fortunate to be part of the live audience for this course. It was truly amazing! Chris does a great job of providing tactical and strategic insight behind crowdfunding campaigns. One of my favorite tools was the spreadsheet he has developed to determine crowdfunding goals. I also think Chris is a very humble, knowledgeable guy who genuinely wants you to succeed in your crowdfunding efforts. I highly recommend this course of anyone who is serious about crowdfunding.
Student Work
Related Classes
Business Basics