you know who you're speaking to, what you stand for and what you want to say now, you just need to make sure you're optimizing your website content so that you can get your information in front of the right people so they can start purchasing from you. In this chapter, we're going to look at SEO keywords, how they work and how you can find the right ones for your website. So what are SEO keywords? Well, there are words and short phrases that people type into search engines when they are trying to find out information. If you have those popular phrases included in your website content and good quality information related to them, then search engines are much more likely to rank your website higher. This helps drive more quality traffic to your website. What do we mean by quality traffic? Well, people who are specifically looking for what you offer meaning there hopefully ready to buy. So how do you start to research keywords? Well, the initial part is common sense note down key topics. ...

You know, you need to cover if you know your industry and know your target market, you can make a start on the kinds of terms and phrases you need to include in your content. You just need to sit down and strategize before you start writing. For example, if you are a veterinary surgeon and you treat mainly dogs and cats, you can think about the most common queries. People may have about their pets. Of course they'll search things like vets in bromley Kent because they're searching in their local area, but they will also search things like cat flea treatment or perhaps even which flea treatment is best or even frontline versus Bayer advantage, looking for the pros and cons of two major flea treatment brands, you can include these questions and then answer them in your website. It helps position you well to appear in the search results. The next step is to realize that not all SEO keywords are created equally. You want long tail SEO keywords. This means longer and more complicated phrases. For example, if you have a holiday home to rent out, then you know, your customers will be searching for the phrase holiday home. So that's a key word, but that can lump you in amongst holiday homes in any destination around the world. Not only does it mean you're up against a whole world of competition for that phrase, meaning you could end up way down the search engine rankings if someone does come to your site, they may be looking for a home in florida and yours is in spain. So you want to use what we call long tail keywords such as holiday homes or holiday home with air conditioning or maybe even family holiday home for easter firstly, this helps you stand out from everyone talking about holiday homes and secondly, it should bring you that high quality traffic that is actually looking for the specific service you are offering. Remember long tail keywords get less search traffic, but there is also less competition for you, which is ideal as there is more chance for you to rank higher and bring in that traffic. Once you have your initial keyword ideas, type them into google and see if they bring up the kind of information you'll be sharing. Are your competitors appearing there? Will you be up against major brands or have you found a search where your website could stand out? Also think about search intent. What stage are your target audience at? Are they looking for information? Are they ready to buy or are they simply looking for a business online to visit in person? Whatever the intent of your target audience, make sure your website is offering the answers they need. The common types of search intent are informational, such as best gluten free recipes commercial like hairdressers, Chelsea navigational, facebook login for example, or transactional such as flights to London. Some keywords make it easy to see the intent by Chocolate fountain for example, but others you may need to figure out. Perhaps you want to use the SEO keyword, learn spanish but when you check online, all the searches related to that. Our programs and apps for learning spanish. But if you search best ways to learn spanish, then you'll start pulling up techniques for students to follow which is incredibly helpful if you are a spanish school based in Edinburgh trying to position yourself as an authority, you can try using the first term but search engines are reading that people who search learn spanish want apps and programs, their intent is different to what you're offering. So it's best to stick with the second SEO keyword. If you'd like to go even more in depth with your keyword research, consider paying for a program such as SEm Rush or even google keyword planner. These let you target specific regions to see what is being searched. Advanced programs will show you how much a certain keyword is searched and can even suggest related keywords, which you can take advantage of. Or you can even hire a fiver pro to help map out the best SEO keywords for you. Now, let's see what you've picked up in this chapter. Before we look at how to make sure those SEO keywords are put to good use.

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Sarah Gordon

Qualified journalist and copywriter. Helping brands connect with today’s consumers and stand out online.

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How Do You Research SEO Keywords

How Do You Research SEO Keywords

Lesson Info

14. How Do You Research SEO Keywords

Lessons

Course introduction

How Does Your Website Work For Your Business

Should You Write For Search Engines Or People

Do You Know Your Brand Tone Of Voice

Quiz Chapter 2

So What Exactly Is SEO

How Do You Write For Search Engines

How Do You Make Sure Your Content Is Relevant

Quiz Chapter 3

Do You Know Your Target Audience

How Do You Find Trending Topics

How Do You Conduct Competitor Analysis

Quiz Chapter 4