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Lessons
Chapter 1: Introduction
1Course introduction
01:35 2How Does Your Website Work For Your Business
02:52Chapter 2: The Power of Good Copywriting
3Should You Write For Search Engines Or People
03:34 4Do You Know Your Brand Tone Of Voice
05:54 5Quiz Chapter 2
Chapter 3: What is SEO Copywriting?
So What Exactly Is SEO
03:58 7How Do You Write For Search Engines
05:53 8How Do You Make Sure Your Content Is Relevant
03:45 9Quiz Chapter 3
Chapter 4: Define your target audience
10Do You Know Your Target Audience
06:03 11How Do You Find Trending Topics
03:55 12How Do You Conduct Competitor Analysis
03:43 13Quiz Chapter 4
Chapter 5: The SEO golden rules
14How Do You Research SEO Keywords
05:41 15How Can You Use SEO Keywords Effectively
03:11 16Is Internal Linking Important
02:46 17Quiz Chapter 5
Chapter 6: How to create a content strategy
18How Do You Set Content Goals
01:58 19What Does It Take To Write Like A Journalist
05:07 20Why Create A Customer Journey
05:49 21Quiz Chapter 6
Chapter 7: Four writing tips to get results
22Keep it simple, keep it snappy
05:02 23Give your copy personality
04:08 24Write with purpose
02:07 25Edit, edit, edit
02:45 26Quiz: Chapter 7
Chapter 8: Conclusion
27You’re ready to begin!
02:12Final Quiz
28Final
Lesson Info
Write with purpose
I'm going back to those old journalism rules for a moment here. Remember that the queen is dead part. Well, this links into it. You want every word that you write for your website to work hard for you. So don't worry about trying to write a huge essay. It's much better to write fewer words that have an impact. Think again, about how you want the consumer to react when they land on your website. You want them to know who you are to understand how you can help them discover why you're different and unique. Take action to buy your product or service. So make sure that everything you write has those four purposes in mind. The great thing is you have already done your research into the target audience. So now it's just a case of making sure you speak to them directly through your research. You know what they're struggling with and what they need from a company like yours, you also know what your competition is saying. So you can stand out and show what you do differently. Finally, you know,...
the sorts of phrases and keywords they're researching. So, you know, the questions about your industry that you need to be answering as you sit down to write each piece of content? Keep these points in mind when you read everything over at the end. Ask yourself, does the customer now understand how I can help them? Have I solved their problem? Will they take action? One thing many people forget when writing website, content is the call to action. We're so busy writing clever headlines and bullet pointing our content that we forget to think what a customer will want to do once they reach the end of the page. If you've just done a great job persuading them that you're great, then you'll need a button or a nice hyperlinked phrase at the end of the text so that your customer can book now or set up a call or request a quote quote Now you have the writing done. There is one final step in the process.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Arsalan Ahmad
Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.
Kenneth Ndlovu
I enjoyed the level of knowledge in this course!