Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Questions + Brief
Now let's discuss how the process actually works. First. You want to either develop a brief or write a list of questions that you can talk through with your client to get a better understanding of their needs and what they're hoping to get out of this process. We've included a standard list here, but you want to tailor yours to the specific client? The list of questions include, what are your business objectives for this fiscal year? What are you hoping to achieve with this S E O project And what KPI s would you prioritize? Can you provide access to your analytics platform, google search, console and any other reports? That would be useful context? Who are your primary competitors? Both from a business and online perspective. When was the site built? When was the last refresh performed? And do you have any upcoming refreshes planned? And do you have your own development team who will implement client side executions or will you need freelance support for that? The first steps to gettin...
g to know your client are asking questions and developing a brief. Next, we'll talk through the competitive overview
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!