Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Image Optimization
every site features key visuals, even if they're not selling any products and these provide further opportunities for optimization. Image, all tags or site tags that allow room for a description of what the image is so that they appear in relevant image searches make a list from screaming frog of all pages with images unaccompanied by image tags. So again when we look at raghu dot com, If we scroll to images and we go to missing all text, they've got 204 images missing all text, so you want to export that. So you have a list of those pages, save it and provide it to the client. You'll then need to write unique all tags for each of these images. Best practices to follow here are two briefly but accurately describe the image at hand. So if we look at an example here from Ragu, this looks like an image of chicken parm meatballs. So what we would want to do is simply describe the image. So that could be something like chicken parm meatballs. And you'll want to refer back to the keyword res...
earch you performed to write the initial metadata to make sure that you have the right keywords in place. I then like to include a pipe symbol and then the brand name. So this example would be chicken parm meatballs. Then you would put the pipe symbol and then you would put Ragu. This way if someone comes across your client's image in google image search results or an external site like Pinterest, they'll know exactly where that visual or product is from. It can't hurt. Lastly, you want to upload these tags in the CMS or pass them along to the developer to do so.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!