Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Core Components
Now let's talk through the biggest factors that affect the site's visibility. The first one is site architecture. So the architecture of the site is the hierarchy of the site's content to provide maximum functionality for our purposes. The most important ranking factors for site architecture revolve around crawl ability, site speed, mobile friendliness, security and nowhere else Next is tags. So a system of site tagging is crucial to the organization of any website, just like a hashtag. A site tag highlights the details of pages, content for search engines and users. Examples of these are header tags, metadata and schema, which we'll cover later on. And then page errors can take many different forms. They may be on the server side, resulting in a broken page. When a user clicks on a link, they may be on the client side. If a web master has removed content from the site that is still appearing in search results. Some page errors deal with multiple versions of the repetitive content show...
ing up within one domain. Finally, we have usability as we discussed in the previous lesson, usability can totally make or brave a site to keep users on your site, you'll want to review site speed or the time it takes for pages to load. Mobile usability is so important that it received its own mobile friendliness tests built by google. It's free and available for anyone to use proper coding, best practices images pop ups and internal links are all site features that merit attention from a technical SEO pro, there are a million components that can be taken into account for technical S EO, but these four are ultimately the most important. Next we'll talk about results and KPI s.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!