Lessons
Day 1
111 Pre-Show
07:37 2Creating the Lifestyle You Want
19:44 3Benefits of Owning Your Own Business
37:11 4Setting Intentions and Goals
21:59 5Fear and Unexpected Success
42:03 6Facing Your Fears
22:28 7Knowing Your Ideal Customer
34:01Building a Customer Profile
23:06 9Ideal Customer FAQ
19:28 10Preparing for a Craft Show
35:20 11Booth Q and A
16:25 12Free Preview: Tips for Craft Shows
19:00 1311 Wrap-Up
04:36Day 2
1421 Pre-Show
13:40 15Whats in a Name?
30:23 16Selling Online
31:44 17Customer Communication
19:48 18What is Marketing?
33:21 19Engaging Marketing
28:29 20Small Object Photography
42:56 21Shoot: DIY Lightbox
27:04 22Pricing
24:13 23Packaging
18:28 24Policies and Item Descriptions
35:53 2521 Wrap-Up
06:58Day 3
2632 Pre-Show
13:30 27Blogging vs Websites
37:18 28Social Media
38:30 29Accounting and The Law
29:31 30Records are Fun
21:04 31Business Plans
12:24 32Press and Media Coverage
28:57 33Media and Press Q&A
22:10 34Venues for Press
26:08 35Thanks and Credits
10:20 36Product Development
23:03 37Crafting Success
23:21 38Defining Success
18:00 3932 Wrap-Up
04:21Lesson Info
Thanks and Credits
There are a lot of moving pieces and a lot that goes into putting on this type of production eighteen plus hours of content at once over the course of three days with skype guests with our in studio audience with the entire crew were the people that market these courses, everybody is people that are on your side and soap according you so that's a lot of people, it is a lot of amazing every time I'm amazed how it all comes to saying eighteen hours of content makes me feel like I really need to know. I wonder how many I wonder how many u five minute youtube videos that would be ok, so I want to start out by thanking our online audience online audience is the reason that creative I've exists that's the reason that we're here want to especially thank this audience today because for this whole workshop I'm blown away with how engaged everyone has been out there. If you haven't yet go to the galleries on the course page submitting your work, you don't even have to go anywhere else to go shop...
ping way have so much wonderful things there thank you to everybody who has been tweeting instagramming with the hashtag carry live go check that out as well, so thank you what to think like I mentioned the creative life crew has so many people behind the scenes in this course we even saw alex are cam up who was participating by giving some tips you know, social media yeah so really everyone is all in when they are here and we just love that so big shot out thank you, alex and everybody else I want to thank our in studio audience it's always so fun to see see who comes in here and what the energy level is and how they interact and how they participate. I love that you had a lot of opportunities for our in studio audience to participate because truly you represent everybody at is at home watching online thank you for your honesty for break adding breaking out of your shells and for truly engaging and congrats yourself congratulations to yourself on the back like a a line because you just dedicated three days of your life to invest in your business and that's a gift that's a guest for yourself gift for folks watching at home but congratulations to you and thank you traction thank you let's thank our special guests that you have selected and chosen and have rocked it on participating in a part of this group learning so we'll start with you from our own my thank you thank you lacey for the water you're not supposed to acknowledge that you are lithe I think tomorrow for helping us with their small object photography that was wonderful thanks to christina was with us today exactly the pr segment which was fantastic are missing a law that was really great and I want to thank kate terry she's back home in philadelphia but she came from amsterdam to seattle and helped us with our ideal customer profiles and then helped us with erin's booths so very grateful to kate and I'm glad to know that she is checked in and she's finally rested up and feeling good and had a great time while she was here with us so thanks to all three of you for being here on anthropology zio big deal your friends well, I think very good you're kind of an ideal, very thankful no, I really like all right. Well, before we get teo the most important person in the room let's talk about the other car was first let's talk about the other skype guest I really want to think emily make down for being with us on monday. She's gotten a great response and social so glad so many people resonated with her story and found her to be as engaging and interesting as ideo and as talented as she is I am so glad that she was here with us to share that information she is very inspiring and that of course will in betsy who were here with us yesterday from betsy ana it's always my great privilege to share the work they do the kind of company they have the way they run their business there they model what I think a lot of us are looking for in our lives all the way from love and a happy marriage tio a thriving and successful business so any time that I can share the work that they do with the world, I imagine thousands of people being helped by the example that they seriously I might do some damage to myself on that one right there that's totally my style good, good well, you will not be just ahead, so and they will have helped me yes and they're doing you favors so let them help you. Yes, exactly. And then today we have a matter yet but I'm really excited to have clouding home with on with us later this afternoon. She's a great way to wrap this up because she is somebody who has taken bits and pieces of what's available to us is creative, handmade business owners and has worked in most segments of our industry at one time or another and has definitely survived and thrived and is just a fascinating person and she's going to be a really good inspirational way to wrap wrap this up so fast well, one more person to think as I said and that is you carry you have from from when I first learned that I was is gonna be on this workshop and that we're going to be in seattle and to talk to susan about being on this show with me and we have been so excited and you have over over delivered not that you under promise surely beyond expectations and I know how much work from justin are content producer and lacey how much work you have put into this workshop? You know, I host a lot of workshops and I see what people do and it's it really makes such a difference when people are all in like you've been esso thank you for bringing your energy, your community and all of your guests to create a five into the world thank you. I want to remind people about these books. Oh, this is very coincidental here, right? They're well, I asked lisa get them because I wanted a visual for everybody because there they're pretty they're there and I'll let you do the next part, but um it is the next part. I don't know the next part is your last segment. I wrote some good things about them that would make me happy if you wanted teo purchase my books or let me know what you think about them they're definitely I feel really lucky to be here and I want to take creative live my biggest desire is really to help people and to make people I feel confident that they can do what they want to d'oh, I love the parts of my job that let me connect with people, and that let me help. I really like being useful on dh like feeling like the work I do is is getting these books are a great opportunity for me to do that. Being at creative live was an opportunity for me to reach a different audience and to help them just the same, and I'm very thankful. Tio, how cool, destin and elizabeth and christine on everybody who's been so nice to me during these three days and before way love your personality and energy as well and bringing that here. So it really does set the tone of an entire course on dh. Congratulations, I was the other thing I want say was that this year, the second edition of the handmade marketplace just came out, and I have heard behind the scenes and you talk about how much is going on in your life right now. So the fact that that you gave us your all right after that, everything, you are a super power, all right, way, things like that speaking on, I know I'll go put it on facebook so everybody, there is a global facebook card, help us think kerry and let her know what youth I think what you enjoyed about this workshop and what you have learned. So just go to our facebook page. You'll find it there.
Class Materials
bonus material with purchase
Ratings and Reviews
Cathy
Kari Chapin's course, Start a Handmade Business, was a game-changer for me. Her content was presented in such an accessible, engaging, easy-to-digest, and oftentimes hilarious way. At the same time, she did not sugar-coat things. Having a handmade business is a job and requires work. I love that she emphasized that fact. Not only did she give the nut and bolts of how to start a handmade business but spent a lot of time on the emotional component of being an artist trying to sell her work. Her guests (Skype and in-studio) were well-chosen and showed the rapport she has with her community. This showed that she lives what she teaches. The interaction with the studio audience and online community was integral to the course because it showed real-life examples of business owners at varying stages in their career. (I was so lucky to be one of the studio audience members. I will forever be grateful for this opportunity!) This class was a comprehensive look at handmade businesses that everyone from fledgling businesses to more established businesses can benefit from. I highly recommend this course! Thank you Kari for sharing your mind-blowing wisdom and warm and fuzzy heart with us! And thank you CreativeLive for having this awesome resource for the creative community! --Cathy Pascual, catshycrafts.com
Domesticraft
Well, it's been a few days since the course and I am still pumped. Kari said a few things in particular that I needed to hear and I'm so grateful for that. I have been involved in the facebook group she put together and I am so happy about that. It's an awesome resource and my fellow creatives have been very helpful and encouraging. I totally recommend this course to any creative entrepreneur at any stage in their journey. Plus she is cute, funny and has just the right amount of snarkiness. I so enjoyed it!
a Creativelive Student
I loved this course with Kari Chapin! Her wealth of information delivered with such an honest and funny voice was refreshing and inspiring. I have accomplished things in the last few days that have languished on my to-do list for a year or more, largely due to this class. Kari is very down-to-earth and just plain adorable! I highly recommend this course for anyone creative who has or wants to have their own business.