Lessons

Lesson Info

Class Introduction

Hello and welcome to creative live. This is start a profitable podcast and build your brand with lewis how's. My name is chris jennings, and I am going to be your host. Now. If you have always wanted to start a podcast, it could be a great way to get your message out to the world and to build your brand. But if you struggle to do it, you have come to the right place because lewis is here to help. And if you're not familiar with louis house, let me tell you a little bit about him. Lewis is a former professional football player turned lifestyle entrepreneur. He has built a multi million dollar online business in just three years, and he's been named one of the top five internet gurus helped make you rich by details magazine. And we have had him here on creative live before and we are eager to welcome him back. He did, of course, on building your online business. So go check that out if you haven't seen it. But without further ado, please welcome louis house. Well, I appreciate it, but I ...

have you here here to do another course with you. We have so much in your last one. And I know we're going to get into a lot of information here, so I want to kick it off with a general question is in the things I'm sure you've heard a lot of excuses ah lot of struggles for people who are trying to get their podcast off the ground what is the most common thing you hear from people? Why are they having so much trouble doing it? A lot of ah, the questions I hear the challenges that here are, you know, how do I monetize it first off? Um, what type of topics should ideo how do I find great guests? How to differentiate it? So I think a lot of people how do I hosted howto I edit it? There's a lot of questions, and we'll be covering all of it today. That's? Great. Yeah. People can easily get overwhelmed with everything that goes into a podcast, but louis is going to simplify things, so you know, you've got a lot to get to some lunch. You take it away, appreciate it. Appreciate it. What's up, guys. Very excited. Think us for being here who flew in today. Did anyone fly in you guys? All our local you drove up from where brother control was, like, six hours, okay, how I seen you before we met that's right I was like look familiar yeah good to see you man thanks for coming up everyone else's local okay so who has a podcast anyone have a podcast not launched so you don't have one yet you have a podcast what's a podcast name it's called results may vary results may vary and how long have you had since june so I have seven episodes out seven of those okay cool but are you are you struggling with it right now are you still yeah, I'm struggling with sort of turning it into something that can make money but also turning through all the content I have seven episodes out I have seven episodes recorded and they're just sitting there uh okay cool seven out of seven recorded you have park has to nathan nathan yes I have microbrewer podcast which is about how to start a brewery I like it's been up for about a year and a half just published the eighty fifth episode graph and thanks it's tough keeping weekly content not there just keep pushing out the content super fun actually somebody just sent me some samples from one of the insiders that was nice and it's what I'm struggling with is monetizing okay cool tonight. I mean they like to learn about today okay cool. Who else wants to learn about monetizing just curious everyone okay, cool who is it who also the podcast you do do you hear from mike you ok my podcast is jump start your joy and I just published the sixth episode uh so it's new it's exciting I like our sorry tracy I have like five just sitting that are ready to be edited so kind of getting growing the audience and also figuring out how to make the editing process quicker would be great okay cool we're gonna cover that today as well very cool who else had a podcast more yeah yes it's called product it's for product designers and developers and yeah published a couple of episodes and looking to relaunch it and you know implement some of strategies that will learn today here go cool how many two episodes yeah okay cool awesome awesome uh who else has a podcast just curious no no it's okay cord working on it what's it what's it about it's my podcast is called uncontained I interview comedians bands, actors entertainers I've got four and a half episodes recorded waiting to get trying to get about eight one released three on the first day when I release it and then have a couple for backup cool so your comedian I have done some stand up comedy radio in the back thanks well today guys I'm excited about this you know this is something I've been doing for the last three years podcasting I got into it by accident um how many people listen to my podcasts is curious okay, cool. How many people have never heard of me before? Awesome. Very cool. So I started my podcast called school greatness three years ago, and I started it because of a girl. A girl that I moved to los angeles, four from new york city and she broke up with me the first day I moved there. Yeah. Hoo ah's. Yes. And I remember I was driving in traffic miserable that I just moved to l a I was on fire in new york city. I was living the life of my dreams. I was so excited and I was in traffic in l a, you know, l a traffic. I was in traffic sitting there for hours, going one mile, right? And I was like, there's got to be a better way, there's millions of people who are driving in traffic and community every day there's gotta be a way to connect with these individuals. And I said, this podcasting thing is starting to pick up. This was back in two thousand twelve. So this podcast thing is starting to pick up a couple of my buddies. We're doing it, and they said they were making a ton of money and building their audience in a big way and driving a lot of traffic was like these guys could do it, I think I could figure it out and that's why I started it so my pain became my pleasure you know, this break up turned into something really cool and I went with what was once so that's how I got into it I had no clue what would happen, but it's literally trains my life and my business and everything. I've got a book coming out because of the podcast, which we'll talk about a little bit and so much has happened for my business it's it's grown exponentially the opportunities to speak places the people I get to meet our incredible because I have a show I interview people still we're talking about all this stuff today and I'm very excited let's get into this a little bit about me before that I used to play professional football so those that didn't know anything about me who is the hands we don't know anything about me, david and tracy okay, cool angela and everyone else ok, cool. So I used to be an athlete played professional football and I got injured playing football, but I a transition into the online business world, so I became an online marketing guy and taught myself entrepreneurship and grew from there for the last six years. Now I speak it a lot of conferences again, I have this podcast called school of greatness and I have this book out it's called a school of greatness as well and we're talking a lot about monetizing towards the end of this class you were talking about some of the basics of being her stuff for those that don't have a podcast and have no clue what you're doing we're talking about the basics but then really monetization I think is what a lot of people want to learn about how to do how many people in here don't want to make money with your podcast going and raise your hand if you want to make zero dollars with your podcast okay so everyone in here is very interested in learning how to monetize it correct awesome and so who is this class for so for those watching live wherever you guys are live and for everyone here it's for beginners that really want to learn how to streamline this how many of you who did you say it takes a lot of time to do the editing right how much time does it take you to do one podcast anything um editing is probably two two and a half hours two and a half hours wow how long your episodes about morning a forty five minute forty five minutes okay and you find that's a mane pain point for you is that you take forty five minutes to record it but then you take more than twice three times as much to edit it and get it up totally pain point you do not want to do it not yet, but I could feel that coming right you could feel it coming so let's let's dream like that for you today I'll show you guys how to do that for people that are ready to make some money with it people that want to take it the next level see if nathan you've been doing it for you and a half did you say that the bar, the brewery, the micro breweries that he said hi to start brewing and you've been monetizing it a little bit that sounds like yeah nathan saying he's he's monetized it a little bit so he gave me one of these yeah, so that means not that much. So we want to talk about for people who have been doing it for a year and a half how to really start leveraging that and making more money uh and anyone who wants to get major exposure for their brand so how many of you want to build your brand? You want to get, uh featured in the press you want to give you to speak more? Is anyone in here want to do that? Awesome. So again, for me, I wasn't getting as much press until I launched the podcast, which turned into a book, you know? And now I'm getting featured all over the place because of the podcast I'm getting a lot more press features and interviews so we'll talk about how to leverage it for your brand by the end of the day you'll have confidence to build the brand your podcast like a professional that's my goal that's what I want to create for you guys we've got some worksheets we've got some bonus guides we've got extra materials that were to be talking about throughout that you could download so by the end of the day here's what I want you guys to have I want you to have the confidence for your brand to build a podcast I want you to know how to connect with your guess that you're bringing on so how to really connect with them uh and make it the best interview they've done to date so if you want to build your your podcast and you're looking to interview people, how many one interview people raising and if you want to interview people at some point if you want to interview people, you obviously wanna have great people on so that people will listen to it and you want to make it their best interview something to share with you how oh I try to make it their best any of you have ever done even if they've been doing interviews for decades, we'll talk about that um we're going to some practice to some of you guys are going to be interviewing me at some point and then the class is going to get feedback on how they did. How does that sound? Yeah, okay, uh, you also have an action plan on how to monetize your podcast over the next thirty days. So this is what I want to create for you guys today for everyone. Who's, who's on here.