E-Commerce Copywriting: The Key to Conversion
Carrie French
Lessons
Chapter 1: E-commerce Benefits
1Sales Copy Fuels E-Commerce
01:21 2Tips to Drive Volume (SEO)
08:10 3Boosting Brand Credibility
06:34 4Conversion - Understanding Leads to Wanting
05:25Chapter 2: Website Content Strategies
5Website Content Goals
06:43 6Skim Readers and Researchers
06:43Quiz: Chapter 2: Website Content Strategies
Chapter 3: Description Strategies
8Descriptions - Let's Talk Format
07:29 9The Hierarchy of Facts
04:22 10Quiz: Chapter 3: Description Strategies
Chapter 4: Tips from a Pro
11Match the Perfect Brand Voice
10:13 12Common Copywriting Mistakes (And What to do Instead!)
09:14 13Quiz: Chapter 4: Tips from a Pro
Chapter 5: Writing for Results
14Effectiveness - You Be the Judge
02:24 15Closing
02:09 16Quiz: Chapter 5: Writing for Results
Final Quiz
17Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Drive volume to a site by writing unique, keyword-rich content.
- Incorporate Search Engine Optimization (SEO) into your writing.
- Boost your brand credibility with thorough, complete sales copy.
- Write sales copy that is geared towards maximizing conversions.
- Get inside the mind of your buyer to write targeted, impactful content.
- Write compelling website brand content as part of an SEO strategy.
- Write killer product descriptions for any e-commerce store.
- Match a brand’s voice perfectly in your writing.
ABOUT CARRIE'S CLASS:
Whether you’re trying to sell and explain a revolutionary service or you want to stand out and convert more sales, unique sales copy is the key.
Descriptions and website content deliver three main benefits to a brand: volume, credibility and conversion. Learn how to write engaging content that will keep customers on a site for longer and create strong links with a product through a memorable shopping experience.
This course is filled with recommendations for the best free and paid tools as well as detailed writing exercises so you can practice what you learn in each chapter. You’ll cover everything from working with keywords, correct formatting and writing with a target audience in mind to building credibility with strong, authentic copy that resonates with your readers. Enroll today to start your writing journey!
WHAT YOU WILL LEARN:
- Why sales copy is so valuable to a business and why copywriting is in high demand
- How to select relevant keywords for your copy and avoid keyword-stuffing
- How to overcome distrust by writing credible e-commerce copy
- How to write powerful brand story, home, about and contact pages
- How to create natural navigation for exploration on web pages
- How to write for both skim readers and in-depth researchers
- How to avoid common copywriting mistakes and what to do instead
- How to maximize a unique selling point in any description
WHO THIS CLASS IS FOR:
- Copywriters looking for a practical and theory-based course
- Bloggers who want to start writing optimized content
- Content Marketers wanting to write powerful brand stories
- E-commerce entrepreneurs wanting to construct compelling copy
- Business owners wanting to connect authentically with audiences
- Anyone wanting to start a professional career in e-commerce copywriting
- All levels of experience
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTOR:
Top-rated Fiverr Pro copywriter and specialist in website content, sales copy, and blog writing who has helped 10k+ businesses tell their stories and make an impact. Carrie has been interviewed by Forbes, Entrepreneur Magazine, and Side Hustle School about her success as a top-rated copywriter.
Class Materials
Bonus Materials with Purchase