Effectiveness - You Be the Judge
Lesson 14 from: E-Commerce Copywriting: The Key to ConversionCarrie French
Effectiveness - You Be the Judge
Lesson 14 from: E-Commerce Copywriting: The Key to ConversionCarrie French
Lessons
Chapter 1: E-commerce Benefits
1Sales Copy Fuels E-Commerce
01:21 2Tips to Drive Volume (SEO)
08:10 3Boosting Brand Credibility
06:34 4Conversion - Understanding Leads to Wanting
05:25Chapter 2: Website Content Strategies
5Website Content Goals
06:43 6Skim Readers and Researchers
06:43Quiz: Chapter 2: Website Content Strategies
Chapter 3: Description Strategies
8Descriptions - Let's Talk Format
07:29 9The Hierarchy of Facts
04:22 10Quiz: Chapter 3: Description Strategies
Chapter 4: Tips from a Pro
11Match the Perfect Brand Voice
10:13 12Common Copywriting Mistakes (And What to do Instead!)
09:14 13Quiz: Chapter 4: Tips from a Pro
Chapter 5: Writing for Results
14Effectiveness - You Be the Judge
02:24 15Closing
02:09 16Quiz: Chapter 5: Writing for Results
Final Quiz
17Final Quiz
Lesson Info
Effectiveness - You Be the Judge
Welcome to our last chapter, you're almost finished with the course. Congrats to finish, let's discuss how to judge the effectiveness of your written content, both for writers and for businesses for writers before you upload and submit the work. I recommend that you do a gut check and take an honest look at what you've written, Be really critical and discerning because your client definitely will be consider. Does it match the overall brand in tone and style? Does it clearly identify the main USP? Does it support the USP with secondary related benefits? Does it answer all of the customers? Primary questions. Does it match the intended audience and speak to them directly for business owners? Cite statistics will be your primary source of information. 2% is a standard conversion rate for e commerce sales and it's really important to continually implement a B testing to find what provides the best results ideally you're aiming for a near perfect 10% conversion. Remember your site copy lis...
ting content and product descriptions are just one part of the puzzle. E commerce sites give you more control than platforms due to play with the other components like the order and type of images, videos, your template design, page spacing, content, visibility, pricing, pop ups, discounts, sales and more. The goal is to create a truly streamlined cohesive experience when looking at the effectiveness of your content. It's helpful to map some metrics like abandoned cart rates. The customer may still have unanswered questions that they feel unsure about with average session duration. There might not be enough engaging content for buyers to connect with average page depths. The content might not make a strong enough initial impression and exit rate, which actually is different than bounce rate. In this case, your sales content might be too aggressive or untrustworthy. That's it. You've made it through for my final tips and advice. Make sure to continue on to the last video lesson. See you there in a sec.
Class Materials
Bonus Materials with Purchase