Quiz: Chapter 3: Description Strategies
Lesson 10 from: E-Commerce Copywriting: The Key to ConversionCarrie French
Quiz: Chapter 3: Description Strategies
Lesson 10 from: E-Commerce Copywriting: The Key to ConversionCarrie French
Lessons
Class Trailer
Chapter 1: E-commerce Benefits
1Sales Copy Fuels E-Commerce
01:21 2Tips to Drive Volume (SEO)
08:10 3Boosting Brand Credibility
06:34 4Conversion - Understanding Leads to Wanting
05:25Chapter 2: Website Content Strategies
5Website Content Goals
06:43 6Skim Readers and Researchers
06:43
7
Quiz: Chapter 2: Website Content Strategies
Chapter 3: Description Strategies
8Descriptions - Let's Talk Format
07:29 9The Hierarchy of Facts
04:22 10Quiz: Chapter 3: Description Strategies
Chapter 4: Tips from a Pro
11Match the Perfect Brand Voice
10:13 12Common Copywriting Mistakes (And What to do Instead!)
09:14 13Quiz: Chapter 4: Tips from a Pro
Chapter 5: Writing for Results
14Effectiveness - You Be the Judge
02:24 15Closing
02:09 16Quiz: Chapter 5: Writing for Results
Final Quiz
17Final Quiz
Lesson Info
Quiz: Chapter 3: Description Strategies
Class Materials
Bonus Materials with Purchase
Writing Exercises
Key Points Summary