Sales Copy Fuels E-Commerce
Carrie French
Lessons
Sales Copy Fuels E-Commerce
01:21 2Tips to Drive Volume (SEO)
08:10 3Boosting Brand Credibility
06:34 4Conversion - Understanding Leads to Wanting
05:25 5Website Content Goals
06:43 6Skim Readers and Researchers
06:43Quiz: Chapter 2: Website Content Strategies
8Descriptions - Let's Talk Format
07:29 9The Hierarchy of Facts
04:22 10Quiz: Chapter 3: Description Strategies
11Match the Perfect Brand Voice
10:13 12Common Copywriting Mistakes (And What to do Instead!)
09:14 13Quiz: Chapter 4: Tips from a Pro
14Effectiveness - You Be the Judge
02:24 15Closing
02:09 16Quiz: Chapter 5: Writing for Results
17Final Quiz
Lesson Info
Sales Copy Fuels E-Commerce
Welcome to our first lesson. Make sure to download the key points pdf for a super streamlined summary of each chapter. I also created a writing exercise document for you so you can download it and practice what you learn in each chapter. We'll talk through the examples that I wrote and I recommend completing each exercise at the end of the chapter before you move on. You can also create more practice briefs on your own. Just like I created the first one for you. Now we have a lot of ground to cover, but I wanted to start by answering the question that's likely on your mind. Why does sales copy really matter? What's the value? I love to work with startups and small businesses. So I get this question a lot, especially when clients are trying to stretch a limited budget and make every dollar count whether you're trying to explain and sell a revolutionary service or you want to stand out and convert more sales with popular drop shift products, unique sales. Coffee is the key descriptions a...
nd website content, deliver three huge main benefits, volume, credibility and conversion. In the next chapter, we'll start with volume