Lessons
Class Introduction
03:11 2Tools That Can Help Make Your Website Goal-Oriented
08:03 3Tools That Can Help Make Your Website Search-Friendly
07:04 4Tools That Can Help Make Your Website Convenient
06:14 5Tools That Can Help Make Your Website Organized
05:12 6Tools That Can Help Make Your Website Trustworthy
05:34 7Q&A
09:07Lesson Info
Class Introduction
Yeah, everyone. Welcome to this livestream. Elevate your website with google tools hosted by grow with google grow with google helps people where their skills, careers and businesses by offering free digital skills training and tools. I'll start by introducing myself. I'm anna and I'm an instructor here at grow with google. I'm so excited that you're here with us. Welcome to Part two of Our Workshop Series designed to help you improve your website. If you missed part one design and engaging website for your business, you can watch it on demand on the grid with google on our website by visiting g dot c o slash grow on air. Today we're going to discuss how to use google tools to help your website support business goals in this workshop and working with my co instructor, be seen later. I'll pass it off to him to answer some of your questions live at the end of today's workshop. Previously we discussed five characteristics of a great website. Here's a quick recap. A great website is not ju...
st about a slick or pretty design, it offers more. First, a great website is goal oriented, it serves a specific purpose. Second, it's search friendly, it can be found online when people search for words and phrases related to your products and services. Third, the site offers an easy and convenient experience for visitors, whether they're using a desktop computer or mobile device. 4th, the web pages and content are well organized and intuitive to navigate. And finally, a great website is trustworthy consumers feel that their information is safe in today's presentation will take a more detailed look at how you can implement these important characteristics into your own site. Many with the help of google tools in order to see if your goal oriented website is successful. You need to track and measure that success. Google analytics can help you do that with reports that show what customers do on your site. We'll also introduce a second tool called google. Optimize. You can use optimized to run experiments on your website to see what content variations are most effective to help your site, the more search friendly you can use google search console. This tool will help you understand and improve your web presence and google search results. Convenience is key, especially on mobile devices. Google's test my site tool does does just that test your site and evaluates the user experience on a mobile device. It also offers recommendations for potential site improvements. As you add more content to your site, it will become increasingly important to keep it organized but take a step back what content should you add. That's where google trends comes in handy. This tool can help you research popular keywords in google searches so you can align your website content to what your customers are actually looking for and finally you want to establish trust with customers. We'll finish up with security, helping keep customers information safe and giving them the confidence to do business with you