Tools That Can Help Make Your Website Goal-Oriented
Lesson 2 from: Elevate Your Website with Google Tools
Tools That Can Help Make Your Website Goal-Oriented
Lesson 2 from: Elevate Your Website with Google ToolsLesson Info
2. Tools That Can Help Make Your Website Goal-Oriented
Lessons
Class Introduction
03:11 2Tools That Can Help Make Your Website Goal-Oriented
08:03 3Tools That Can Help Make Your Website Search-Friendly
07:04 4Tools That Can Help Make Your Website Convenient
06:14 5Tools That Can Help Make Your Website Organized
05:12 6Tools That Can Help Make Your Website Trustworthy
05:34 7Q&A
09:07Lesson Info
Tools That Can Help Make Your Website Goal-Oriented
in part one of this presentation, we talked about why it's important to make your website goal oriented. We discussed what are called smart goals goals that are specific measurable, attainable, relevant and time bound today, we'll talk about how to google tools. Google analytics and google optimize. Can help you track measure, test and refine your site to help you achieve your goals. If you're feeling lost when it comes to goal setting, it might help to put yourself in the shoes of your customer and try to understand what they would be looking for on your website. But you don't actually have to guess. Google analytics can help answer many of these questions. You can use analytics reports to better understand your audience and what they're doing when they actually get to your website. Here are a few of the audience and sites that you can get one. What are the highest sources of traffic to what content on your website attracts the most visitors. What keeps them on the site longer. three,...
what are some key demographics of your site visitors and for which channels drives the most conversions. Organic search, paid ads, social posts, email newsletters. You get the idea to set up google analytics for a website or an app. You can visit g dot c o slash analytics. You'll start by either creating a new account or signing into an existing analytics account next you'll need to set up a property a property is the collection point for the data that you will see in the reports follow the instructions to add the tracking code to your site. If you use a content management system this would be like a Wix or squarespace. There may be a place on that site to enter your google analytics tracking id. Incidentally if you set up google analytics before october 4th 20 october 14th 2020 the screenshots and report terms in this workshop will be what you'll see in your account. But there is a new version of google analytics called google analytics four or G A four but you can and should set up both sets of reports. The old and the new. If you're already using the older version of analytics called Universal analytics. You can set up the new reports using the G. A. For setup assistant. You can google that just to see the help center article and how to do that. Your old reports will continue to work and collect data but now you'll have both sets of reports If you're setting up Google analytics for the very first time by default you'll see GA four but you have the option to set up the older version at the same time. During that setup process process under the property setup step you can click show advanced options now toggle on create a universal analytics property and select create both a google analytics four and a universal analytics property. You will create both types of reports. Universal analytics and G a four no matter which version you're using the same concepts will apply google analytics can seem complex and a little daunting a million ways to mix and match segments to produce reports by focusing on your business goals though you can figure out which reports are going to be most important to you today, I'll briefly highlight four report categories that you may want to use real time reports, conversion reports, acquisition reports and behavior reports. Real time reporting allows you to monitor activity as it's happening on your site or app. The reports are updated continuously and each hit, which is an interaction with the website that results in data being sent to analytics is reported within seconds after it occurring with real time. You can see how many people are on your site at this very moment which pages or events they're actually interacting with and which goal conversions have occurred. Let's say a small business like trade street jam company which we talked about in part one was just featured on a morning tv show to introduce their seasonal flavor, cranberry, raspberry sage jam real time reports would help because they would check in during and after the segment to see if there's a spike in visitors and increase in sales for the jam and which web pages are being viewed. That information could help them prioritize media appearances and their marketing plan plan inventory or even reallocate budget if they see significant success real time activity is a good way to see reactions to promotional events or even social media posts. It can also be used to test and tweak a marketing campaign before, let's say a major launch longer term conversion reports can show you if the goals you set for your website are actually working. An e commerce site for instance, might measure monthly sales. A lead generation site might want to know if a particular web page spurs visitors to submit forms or even sign up for an email newsletter to see these reports. You'll need to set up goals and analytics. It will take a few extra steps. But with this information it's almost impossible to evaluate the but without this information, it's almost impossible to evaluate the effectiveness of your online business and marketing campaigns. You can learn more about google analytics goals by searching for google analytics help center and reading about goals. Have you ever asked a customer, how did you hear about us? Acquisition reports can answer that question, helping you learn more about your online customers. Visitors to your site may have arrived in a variety of different ways such as typing in your website, you are l searching for your business on google or another search engine, checking an online ad, clicking a link on a social media site and much more if you know where your website traffic comes from, you can better understand how to reach potential customers and allocate your resources more effectively. Last but not least behavior reports. Once someone arrives at your website, they will make a number of decisions about how to use it or to not use it. You can use the behavior reports to understand their choices, including which pages are most popular and how much time is spent on them. How the visitors navigate the site, which page visitors first land on and watch page they leave from and whether a slow load time for a particular page is causing people to abandon the site altogether and suggestions for correcting that issue. Bottom line, you can use behavior reports to see where your site succeeds and where it needs some improvement. I want to mention a no cost bonus tool that can help your site, the more goal oriented, which is called google Optimize. Optimize is a tool that works with google analytics so that you can not only pinpoint areas for improvement but easily test what kind of changes work best. For example, let's say that Trade Street GM company noticed a low number of page views for their hot sauce makes sense If people think it's a G. M. Company, right. They may think about prominently featuring one hot sauce on the home page. Maybe it would be a good idea to add a before you go shop are hot sauces. Link to the checkout page If they came up with multiple designs, calls to actions and offers, they could use optimized to run tests to see which variations actually worked best. The tool includes a. B testing, multi, vary it and redirect tests, and they integrate seamlessly with google analytics. You can learn more about optimized by visiting g dot c o slash optimize.