Tools That Can Help Make Your Website Organized
Lesson 5 from: Elevate Your Website with Google Tools
Tools That Can Help Make Your Website Organized
Lesson 5 from: Elevate Your Website with Google ToolsLesson Info
5. Tools That Can Help Make Your Website Organized
Lessons
Class Introduction
03:11 2Tools That Can Help Make Your Website Goal-Oriented
08:03 3Tools That Can Help Make Your Website Search-Friendly
07:04 4Tools That Can Help Make Your Website Convenient
06:14 5Tools That Can Help Make Your Website Organized
05:12 6Tools That Can Help Make Your Website Trustworthy
05:34 7Q&A
09:07Lesson Info
Tools That Can Help Make Your Website Organized
let's move on to another aspect of a great website organization. In the first workshop of this series, we introduced what's called Information architecture. That's simply a fancy way of saying a plan to organize information on your website. The information architecture can help you map out the sections, pages and functionality of your sight. One key to a search friendly website is continually publishing relevant original content, but once you've created your base content, adding the most obvious and important information into the plan for your site. How and where should you add more and how do you get more ideas enter google trends, You can get there by visiting g dot c o slash trends. It's a free tool that you can use to understand the relative popularity of keywords. Over time, you can access a largely unfiltered sample of actual google searches. The data is anonymous, no person is identified, categorized. Each search is assigned to topic and it's aggregated so it's grouped. This all...
ows trends to display interest in a particular topic from around the globe or down to the city level geography. You can use it to research keyword popularity and incorporate important keywords into your website content. Okay, so how can you use google trends to research content for your website. Here are a few ideas first, you can compare words and phrases to see which ones are searched more often. Trade Street Jam company might be curious to see how a search for jam compares to a search for jelly. It's pretty interesting to see the results shown here from a search conducted in September 2021. If you set trends to show data for web searches in the United States 2004 to present in all categories, it shows that people are searching for the word jam. Great. But if you scroll down to related topics and related queries, the top results appear to be related to games, not food. If you set the category of food and drink, it changes things. The graph looks different for starters now you see a regular seasonal spike every july and december. If you dig into that, you might be able to get some ideas for adding popular relevant content. Maybe a new recipe section focused on summer fruit jam or spiced cranberry holiday jam. Okay, let's add one more layer to the mix with trends. You can compare search terms to. If you add the word jelly, you will see its relative search popularity compared to the word jam. Now you can see that in most parts of the United States, jelly is actually more frequently searched the jam according to trends that actually flips in the pacific northwest and Alaska. This information may or may not give you ideas for new content, but it definitely suggests that using the word jelly on your website may help google connect your website with more searches, who more searchers who want to find the products that you sell. Let's go ahead and try it, visit g dot c o slash trends. Type in a word or phrase that's related to your business or choose something that you're just curious about. Use the filters at the top to refine your results. For example, you might change your country to worldwide or you can look at sub regions within countries in the U. S. You can narrow in on states and metropolitan areas, Change your time frame. You can see search volume from the last hour or all search data stretching back to 2004. Focus the results on a category. Otherwise, research into the word Jam might include search volume for cartoon, movies or music festivals and finally consider the category. The default is web search. But if you're trying to improve your performance in google shopping results, you can consider just that data. Let's take a minute to try it out. Mhm. Yeah. Mhm, mm hmm. Mhm. Mhm mm. Okay. Yeah. So did you learn anything interesting or surprising about what people are searching? Did it give you any new ideas for what content to add to your site let us know in the comment box