Tools That Can Help Make Your Website Trustworthy
Lesson 6 from: Elevate Your Website with Google Tools
Tools That Can Help Make Your Website Trustworthy
Lesson 6 from: Elevate Your Website with Google ToolsLesson Info
6. Tools That Can Help Make Your Website Trustworthy
Lessons
Class Introduction
03:11 2Tools That Can Help Make Your Website Goal-Oriented
08:03 3Tools That Can Help Make Your Website Search-Friendly
07:04 4Tools That Can Help Make Your Website Convenient
06:14 5Tools That Can Help Make Your Website Organized
05:12 6Tools That Can Help Make Your Website Trustworthy
05:34 7Q&A
09:07Lesson Info
Tools That Can Help Make Your Website Trustworthy
before engaging with the website. People want to know that it's safe to use, especially if they'll be sharing confidential information like their credit card number. Let's talk about a few google tools that can help you build customer trust in part one, we talked in detail about what an SsL certificate is and why you need one for your site to make it more trustworthy, briefly secure socket layer ssL technology encrypts data so it can't be stolen by hackers. Many customers who are used to shopping online will know to look for signs that your site has an ssL certificate before buying anything. You can't get an SsL certificate through google. You'll need to get it through your web hosting provider or a certificate authority or see a but google does have a tool that can help you with. Another aspect of securing your website. For customers, Google pay, Google pay is an option like Paypal or amazon pay that allows customers to use a secure payment method they're familiar with and trust when ...
they're checking out on your site rather than entering their payment information directly on your site, they log into google pay with their google account password and select from any of the payment methods. They've saved their, their payment information is stored securely and only the information needed for each transaction is shared, which reduces risk and exposure to fraud. It's also faster than typing and detailed payment information every time they want to buy something, google pay is free for both you and your customers and you can have it up and running on your site in under a week to learn more and access google pay for business visit pay dot google dot com slash about slash business. Remember that in the first part of this presentation, we talked about how it's important to add ratings and reviews to your site so that customers can hear from other people who have done business with you about their experiences. When you have a verified business profile, you can read and respond to your google reviews directly, which is a great way to make sure customers feel hurt. Now I'm going to tell you how you can take that next step when you're building your site, you have the ability to use something called structured data on your web page is structured data is standardized information that helps google better understand the content that's on the page is and how it should be classified, adding a certain type of structured data to your site. Can enhance the way your business appears in search results. For example, your google star rating and reviews could show in the search results these extra bits of information that show in search results are called rich results. After all the work you've done to get customer reviews and display them on your site. Rich results are a way to showcase them even further. Talk to your developer about adding structured data to your site to take advantage of rich results. We've covered a lot of information today. Let's talk about what you should do next. If you haven't already set up google analytics so that you can start to track and measure your goals. To take it a step further, try google optimized to run content experiments. You can use these tools together to see which content is most effective. Next sign up for a google search, console account and take a look at how your site is performing in google search. You can also find out how mobile friendly your sites pages are. Once you've run your site through, test my site browse the full report for tips on how to make your site more convenient for customers to use. Use google trends to get content ideas that can help you to create an organized website. Finally look into google pay to offer a secure payment method that will build trust with customers And if you missed part one you can watch it on demand at g dot c o slash grow on air. Let's close today's workshop with one final activity. Think about today's workshop, is there one google tool or website improvement that you'd like to try type your next step in the chat box below this video player. This might be the first order of business on your action plan. I'll share a few google resources to help keep you learning more after today's workshop. If you want to sharpen your business and marketing skills, Check out primer, primer offers a series of short fun lessons that are all less than five minutes each. You can download the free app on your phone. If you have an android device, you can get it from google play. If you have an apple device, you can get it from the app store. You can grow your digital skills no matter where you're located on, grow with google on air. On air offers free online workshops so you can learn digital skills about a wide range of topics is a G dot c o slash grow on air to register for upcoming sessions. You can also rewatch past workshops on demand. This session was brought to you by a girl with google and initiative to help people prepare for work, find jobs and grow their business. Job seekers can grow their skills in order to find new jobs and advance their careers. Teachers can learn how to put the latest technology to work in inside and outside of the classroom. Small business owners can build their online presence and find new customers. Startups can learn how to get their ideas, the exposure they need to succeed and developers can sharpen their current skills and master new ones to learn more, visit google dot com slash grow