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How to Anticipate Expenses

Lesson 25 from: FAST CLASS: Business of Commercial Food Photography

Andrew Scrivani

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Lesson Info

25. How to Anticipate Expenses

Lesson Info

How to Anticipate Expenses

we just talked about this right is creating a database for yourself of your local, maybe bigger region. National to understand what the rates of stylists are. Food costs Ah, studio costs, props, fees, rentals, trucking, delivery, storage all of those things. They differ from market to market. They different from the size of the job that you might have. So you need to keep a database of your own. That is something that's helpful and that you can call upon when you need it, so that you can accurately talk about these things with clients and they you know where to plug them in. But you have to do your homework, and you have to figure out what all these things costs, because until you have ah, production company or rep behind you doing all this legwork, you need to do it. Nothing is better than absolutely knowing what other people who are responsible for you in a way, what they dio. And it's not about micromanaging everybody just like being aware, being aware of what everybody in your set ...

is doing. Be aware of what everybody on your team is is doing and where, whether doing it, you can get burned really badly on photo shoots if you don't account for expenses. Especially when we talk about that client, um, expectations situation and managing that because you say to your client I need a camera stand for this job. It's gonna cost this much to rent. But what it's gonna do is gonna allow me to get you one extra recipe a day, which is going to save you money. So it's an investment on the front end to protect yourself on the back end. And if you are able to discuss that when you're talking about expenses in your pricing, you are that far ahead of the game because your understanding and solving the problem at the same time and that's what your client needs from you. They need you to solve their problems because their problems Aerial simple. I need this. I have this much money you're all the stuff in the middle and how to fit what they need and convince them that maybe they don't need that much or convince them they need to spend more money one or the other. But those two things need to be on you to figure out how to fit what you do inside that those goalposts, right? And if you can, you can have enough language and enough knowledge to talk about those things to your client. You will consistently have better and better clients more and more work more and more money and then growing in the industry because you are able to consistently solve problems because that's not the norm. To be a terrific problem solver is a rarity in any industry. And if you can learn to be that problem solver because you're knowledgeable in your communicative and all of those things, then you're gonna consistently get work in our business because you will be that problem solving person.

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