The Importance of Attitude and Communication
Lesson 7 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
The Importance of Attitude and Communication
Lesson 7 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lesson Info
7. The Importance of Attitude and Communication
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
The Importance of Attitude and Communication
No, your a b C's What are your a B C's anybody? What do you think the 1st 1 is anyone? Anyone Bueller attitude, right? Why does this matter? Well, the diva photographer is dead, My friends, you are now a businessman or businesswoman and you are standing in a room full of people that are all relying on you, and you need to be the grown up. So your attitude in these situations from the time you send une email to pick up the phone to being on a negotiation around the table with a bunch of creatives at an agency, everything about you and your attitude matters. And that attitude needs to be always upbeat and positive. You don't need to be the life of the party. You need to be a positive force. You need to be somebody that they're looking at, and they're feeling confident that they hired the right person body language. This is as important as attitude because sometimes you know how to keep your attitude in check. But you don't understand that the way you carry yourself says volumes and every...
one's watching you. Everyone on set is watching you. All your assistance are watching you. The creatives are watching you. Everybody's looking at you to see how you're behaving. And if you're slumping and you're not making eye contact and you're upset or you waving your hands around or you pulling people aside and whispered in their ear, all of those things are being watched. And it's not just being watched by the people above you who hired you. They're being watched by your staff and your crew. And if you are not stable in all of those situations, that falls apart because your crew needs to look to you as the captain of the ship. And thirdly, maybe the most important is communication. You need to constantly communicate your needs, the needs of the client and everything else to everyone around you. You leave nothing to chance, because if you, for one second think that someone is going to do the thinking for you, you're wrong. You need to think about it. You need to communicate it, and you need to be personable in in that whole thing. So all three of these things combined together how you bring yourself into the room, how you talk to people and what you're saying to them is all absolutely essential. You need to micro manage your set, not to the point where you're being that kind of boss or that kind of person that is telling each person every little piece of their job. That's not what I mean. What I mean is, you need to be aware of everybody. You have to be thoughtful about how you communicate so this I can go on and on and on about all the different ways you need to be communicative. I contact, you know, letting people know what it is they're going to be doing on a set. And when we put it together, our shoot, um that we talked about during this course, you will see how I communicate with my crew on a on a set. And it's it ends up sounding almost formal sometimes because I want everyone around to hear me give instructions in a certain way so that that assistant whose a P A now knows when they have a set. This is the way people like to be talked to. I don't yell. I don't raise my voice. I don't have attitude, I communicate and your animal grown up, and that's what you need to be as the person who is in charge. So that's essential
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