Envision Your Future
Lesson 14 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Envision Your Future
Lesson 14 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Lesson Info
14. Envision Your Future
Lessons
Personal Branding is Not What You Think
06:28 2Telling the Branded Story
11:47 3Understanding Your Brand
05:02 4Discover Your Personal Narrative
04:28 5Brand Through Leadership
03:52 6The Wingman Strategy
04:07 7Be a Hub for Your Network
05:06 8Your Online Presence
06:22Lesson Info
Envision Your Future
another thing that I wanted to talk about with you guys which I've found to be a pretty valuable exercise is what what this gentleman Lenny action calls pre writing your resume. He is someone that I got to know because I did some consulting work for Mount Sinai Hospital in new york. And lenny is their Director of communications. And I met him and I was hearing from a lot of people before before I actually met him during the course of doing this project, everyone's like oh lenny you know he's like this executive on the rise, you know he's like he's got it going on and so when I met him I'm like lenny everybody's kind of talking about you you know you kind of moved up the ranks fast like how did you do that? And and he said he said you know no one's actually ever asked me that and I said really? And he said well you know the way that I did it was I pre wrote my resume And I said what on Earth do you mean by that? And I was so struck by the concept you know I had him tell me more and it b...
ecame the hook of the article that I wrote for the Harvard Business Review because it's just so unique and what he what he said was that he decided in 2002 That he would write his resume for 2012 and he just literally kind of projected it out into the future and he wrote up his resume just like you would and he put down all of the jobs, you know, the job that he would have in 2012 And then all of the different jobs that he would have between and 2012. And so some of the things that this involves um you have to, why it's valuable is that it really makes us focus, it makes us to drill down into what are the steps that we need to do to get to this future vision. I mean any of us can say, well what do you want to do in 10 years? Oh well, you know, I want to do X. But what does it take, you know, what kind of, what kind of skills you need to develop, what training, what people do you need to know like in power mapping that can help you get there. You know, they can give you advice or connections or help teach you. And so what I would ask you guys to do both here in the studio and also at home is to ask yourself the following questions, you know, where do you want to be In a year? In three years or in five years say? And then we work backwards from that five year goal and that involves, you know, literally kind of creating, creating a calendar for yourself, what jobs will you have held, what skills and connections do you need in order to get there. So we all know what a resume looks like, right, you get your year, you know, your dates employed, you've got what job it is and then what are you doing as part of the job? And so I would actually ask you guys just as kind of a forward projection for yourselves to start pre writing your resume, pick, it could be five years, it could be 10 years, let's let's pick 10 just for the heck of it. And what in between what gets you there? What is the chain of positions? And it could be right, it could be that you're doing the exact same thing. Maybe you have your own business and you love it and you want to keep doing your own business. That's great. But I bet that your vision for yourself in 10 years is that you want to have grown in some way. Maybe you're working with a different kind of clients, maybe it's bigger. clients at more lucrative rates, maybe you're doing a slightly different type of work. Maybe there's some awards that you've won or maybe your big thing is that you've decided to relocate your business. Maybe you're doing it from Florence Italy, this is where we begin to really get strategic thinking backwards
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Sandi K. Terry
I never thought I would watch a class on personal branding and end up wishing that I had watched the longer one instead. Wow! I watched this instead of a different one I looked at on another platform that struck me as the antithesis of this class. It gave me that yucky, using-people feeling that Dorie teaches you NOT to do. If you're like me and confused about how to create a personal brand (part of my new career as a UX designer) and you're put off by what you've seen elsewhere, take this class instead. I am so glad to have taken this class and only wish I had watched the longer one instead. Five stars; highly recommended!
Student Work
Related Classes
Business Basics