Your Social Media Presence
Lesson 10 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Your Social Media Presence
Lesson 10 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Lessons
Personal Branding is Not What You Think
06:28 2Telling the Branded Story
11:47 3Understanding Your Brand
05:02 4Discover Your Personal Narrative
04:28 5Brand Through Leadership
03:52 6The Wingman Strategy
04:07 7Be a Hub for Your Network
05:06 8Your Online Presence
06:22Lesson Info
Your Social Media Presence
put in one more plug. I know it sounds like a lot of work for people, but I really do believe that there's a huge amount of value if you are willing to take up the mantle to take up the challenge in blogging. I'm a big fan of it. This is uh, supposed they wrote for the Harvard Business Review. If you're serious about ideas, get serious about blogging because it really is a way for people to understand what your approach is. I mean, if there's a lot of equine photographers out there, how do I know that you're any good? Well, I can look at your photographs that's important. But you know, if, but so we know that google likes photographs, but if you really want to kind of amp up your expert credentials, wow, wouldn't it be amazing if you decided just like once a week you would write a blog about techniques in horse photography? Like, you know, what are 55 ways to take a great horse portrait? Oh, that's interesting. Okay, that's, that's pretty useful. Um, what are, um, eight myths about, ab...
out capturing a horse in motion? All right. You know, like, like every week you could probably come up with some nuance and over time by the time you get like 20 articles written, it's like, oh my gosh, you know, that's like stuff that's going to be going to the top of your google rankings and when people see that you've taken the time to really drill down on that. They're gonna say, whoa, she knows way more about equine photography than like I ever wanted to know, so, you know, it'll be pretty impressive. The other thing that I just wanted to address really quickly and you know folks, folks at home, you might have challenges with this as well. And perhaps some of you guys, I hear a lot about scheduling issues like, oh my gosh, we don't have time for social media is such a big challenge and I just want to make sure that everybody here knows about my homie hoot suite. Tweet deck is another one. Tweet Deck is actually owned by twitter now Hoot suite which is like an owl, H 00 T S U I T E Hoot suite is, you know, they're very similar or analogous products and what they are is they're mechanisms that allow you to pre schedule your social media presence. So it's kind of made for twitter, but you can also simultaneously pre schedule your facebook and your linked in on it. So it's pretty cool, you can handle this like all, all in one fell swoop and the interface is actually much better and much easier than twitter's interface because as you know, we now know when twitter was originally created, you know, they created this like totally like, like so scrappy, it was like pathetic kind of thing. And so it didn't have a lot of functionality and so a lot of things that should be easy, like, oh is somebody messaging me directly, like it's like really hard on twitter to like even find that and so when you go to hoot suite it's very easy, it makes it makes life good. But the best thing is that for people who say oh my gosh I don't have enough time to do this, what I like to say, I mean this will not make you a social media maven, you will not be like the you know top 100 or whatever on twitter, but if you want to have a reasonable social presence, you know if you want to just be out there a bit enough um give yourself an hour a week it is not that much, you can do it an hour a week, take 30 minutes once a week and schedule a tweet or two every day or you know a facebook post or whatever it is and just schedule it in advance for the week and you do that and then literally like five minutes every day or every other day you take your smartphone, you get the mobile app, you just check you see oh has anyone messaged me? I should write back, has anyone like retweeted my thing? Oh I should thank them, You do it standing in line at the grocery store, you can 100% do social media in one hour a week if that's all you want to contribute. I mean you could do you know 50 hours a week of social media but we don't have the time for that if you want to do it in one you can do it in one and that'll at least get you started. I wanted to spend just a little time on linkedin because you know, we are, there may be a bias, there might be an emphasis because you know, we are creative professionals in talking about some of these different channels where we kind of put our creative stuff out there, but we also of course our business people too, because we have to make, make our living doing our professional thing. And so I wanted to just spend a little extra time on linkedin because when clients are looking to find us linkedin is often a place that they would go. And so it's useful to have a professional looking linked in profile because that's something that can actually turn into dollars. So really briefly, as we're talking about creating your linkedin profile, what are the basics? Um number one have just, you know, it seems like so basic, you shouldn't even have to mention it, but I will because sometimes you see people like literally with like the shades and beach pictures and whatever linkedin is a professional site. So we need to have a professional photo. So that means you looking, I mean, you know look look awesome, look totally awesome. You know, you don't have to look as like kind of stuffy as I do, but you do want to look professional. Um so fill everything out um again like super basic but 60-90 minutes people that's all it takes. Um if you just sit down and be like I'm gonna do it this afternoon, do all the categories so it doesn't look like this kinda half abandoned thing. Just fill it out to make it look good. Um Have at least a few 100 connections. I mean you know I don't I don't want to like sort of dictate this but if you have a linkedin site and there's like 25 connections it basically looks like you either don't care and aren't doing it or you don't have any friends and neither is good. I would say that if you could have like at least 100 hopefully a couple 100 or more then that shows like oh they're taking it seriously. This is a person with a network and it's helpful to you because the more people who are in your network then you know the more connections show up. And so for instance if someone it doesn't even have to be about you coming to someone, someone comes to you and they're saying I heard about a debt and I think I'd like to do business with her but I just don't know. And so we type it into linked in if you're connected with more people it increases the likelihood that someone that I know is your contact, I wouldn't know it otherwise but I see that on here I said oh my friend Sally she's she's connected to a debt. Oh wow I'm gonna call her. So you know we have all this back channel thing that's made possible. So I say sally is you know decided to a party for you and you say yeah yeah she's awesome. And then we've made the sale without you even having to talk to me. What else? Sharing content is really useful whether you write it or simply in that little box which again there's like lots of cross pollination because they stole this idea from facebook of the news feed. Right? So even if you just read an article in your field that you think is really interesting and you're like, hey you know I read this really fascinating article from X. Y. Z. Uh thought it was worth sharing you post that you shared on linkedin. It means that you are coming up in other people's feeds and they say oh that's right, you know, gosh I'm having a party christmas party and I really need something cool. I had forgotten about her. I should hire her. So just kind of staying on people's radar. So it's really handy. You know, speaking of like social proof and credibility and whatever, having a recommendation is pretty handy because we you know this is people who have taken the time to actually write about you and uh and you know put their credibility on the line to vouch for you. So having someone do that means a lot. So if you can have good friends or colleagues or whatever clients that you really have a good relationship with do that for you? Very helpful and valuable. How is it different than an endorsement? I get a lot of questions about this basically a recommendation is where someone takes the time to write something specific about you. I would say that's pretty good and important. It matters a lot. And endorsement is something where basically the top of your linked in profile, people say does Dorian know about social media Clerk And it's like it's this idiot thing, right? Where people are just like Yeah, sure. Sure. Yeah. And so anyway, I mean like in the aggregate it's I guess useful because if you get 99 people saying you know about strategic communications like, okay, I guess she knows something about it, but it doesn't really involve a lot of effort and therefore it's not super meaningful. Some people get really stressed out about them for some reason. You know, they're like, wait a minute. I mean some of the things you know that they say about me aren't really right. Like, you know, okay, so like nonprofits like, you know, I do some nonprofit work. It's not like my whole thing, I do businesses, I do non profit. I mean is it like off message? I mean I don't care. Sure. Yeah. I do nonprofit stuff. but some people get really worried about. Is it the right thing? I would basically just say like it kind of ignore it unless it's, unless it's like so completely random and weird. Like if like if modeling came up or something, I'd be like, oh no, no, I'm not a model. Uh, so, but you know this, this is all, this is all okay. But I see mostly just don't stress about it.
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Ratings and Reviews
Sandi K. Terry
I never thought I would watch a class on personal branding and end up wishing that I had watched the longer one instead. Wow! I watched this instead of a different one I looked at on another platform that struck me as the antithesis of this class. It gave me that yucky, using-people feeling that Dorie teaches you NOT to do. If you're like me and confused about how to create a personal brand (part of my new career as a UX designer) and you're put off by what you've seen elsewhere, take this class instead. I am so glad to have taken this class and only wish I had watched the longer one instead. Five stars; highly recommended!
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