Using Social Media
Lesson 9 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Using Social Media
Lesson 9 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Lessons
Personal Branding is Not What You Think
06:28 2Telling the Branded Story
11:47 3Understanding Your Brand
05:02 4Discover Your Personal Narrative
04:28 5Brand Through Leadership
03:52 6The Wingman Strategy
04:07 7Be a Hub for Your Network
05:06 8Your Online Presence
06:22Lesson Info
Using Social Media
I want I want to take the opportunity at this point, you know, we've been talking about sort of google search, that I want to switch it back over to the power point presentation and talk a little bit about these different platforms because I want to go back to you know, answering this question about what are some of the other types of things that you can do and spend time on. So Just briefly is kind of an overview and you know, all of you can start thinking we're going to do an exercise after this where we think about our own social presence, so what are these good for? Um so Facebook OK, probably everyone I'm guessing here and unless you are specifically opting out like, you know, no, I don't do Facebook, right, unless you're kind of making a statement, you're probably on Facebook, billion people are on Facebook. Um so if you were trying to reach a mass audience, this is this is probably the sort of basic place to be because so many people are there um you know, that's it's useful for...
that, Twitter is interesting, Twitter is actually one of my favorites. I started out as a twitter skeptic because the initial vision of it, you know, like they had the prompt, right, you know, the what are you doing now? And that's really, it's frankly it's in a really inane question and so it led to inane answers and you know, we're here in san Francisco and so I don't want to trash twitter too much, but you know, but the thing is things evolve and the original vision that you know that the twitter creators had for twitter, they didn't fully know what it could be, they didn't know how people would use it. In fact the hashtag function, you know the now iconic hashtag function as you guys perhaps know, how did that get started, you know, was it some brilliant thing? The twitter created like no users created hashtags because twitter was so basic and so totally stripped down, it didn't have search functionality and so the users said geez we really need search functionality and they made their own with the hashtags so that can be pretty powerful linked in. I hope you guys all have a linkedin profile. I mean it's probably not necessarily going to be like the place that you spend all your time. I mean when I'm speaking of corporate audiences, it's a huge deal for creative professionals, you know, I don't think it's like the biggest thing in the world, but linkedin, you're asking earlier how do you how do you create content that isn't necessarily like something that sucks all your time. Like a blog linked, it's easy, you don't have a linkedin profile oh my goodness, do yourself a favor? It'll take you an hour, maybe 90 minutes tops to fill it out once and then you have this nice thing with your professional resume and it gives people a way to find you, it gives people a way to check you out if they want to message you, they can message you. And it's just easy and google loves linked in. So it ranks very highly in search engine rankings. So email. Okay. I'm going to give a defense of like web one point. Oh, okay. So my pal chris Brogan, who I was mentioning, he has a saying which he says that the sexiest platform for him is your inbox. And I love that because really for all of these things, there's one, you know, they're great for brand building. Really powerful. Um, you know, it's important to get the word out about what you do online. But fundamentally all of these things we don't control them. We control our websites, you know, but do we control our facebook page? Well, not really. I mean a lot of businesses now, for instance are complaining because you know, the big, the big thing that you hear about is when facebook changes the algorithms, it's been making it less likely for company company facebook posts to get into your user feed and so consequently it's like, oh, if they're not getting it organically, then the companies have to pay more money to get them into your feed. So over time. I mean, I would imagine that facebook probably would decide that they want to kind of keep turning the knob a little bit to get the companies to pay more and more money to get into the user's feed that's fine, they're entitled to do that for sure. But if you're a company and you've spent a lot of time building up a big facebook fan following all of a sudden, you're gonna be like, whoa, wait a minute. I thought, you know, this is going to continue and I could just continue to reach people. But facebook, you've changed the rules of the game. But you know, facebook can change the rules of the game because they own the platform. That's that's how it works. You know, they're the landlord and if they want to jack up your rent, well, guess what? They can do that. So we just have to be cognizant of that. It's useful to build a following, but it doesn't mean it's going to last forever. The thing that lasts forever is if somebody ops in, they give you their email address then you got it. You have a one on one communication channel, and so don't forget e newsletters. That is really, really valuable. A lot of people don't think about it even because it's not as sexy as some of this modern stuff, but it's one of the best ways to really communicate directly with people who love your stuff
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Ratings and Reviews
Sandi K. Terry
I never thought I would watch a class on personal branding and end up wishing that I had watched the longer one instead. Wow! I watched this instead of a different one I looked at on another platform that struck me as the antithesis of this class. It gave me that yucky, using-people feeling that Dorie teaches you NOT to do. If you're like me and confused about how to create a personal brand (part of my new career as a UX designer) and you're put off by what you've seen elsewhere, take this class instead. I am so glad to have taken this class and only wish I had watched the longer one instead. Five stars; highly recommended!
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