We have to understand that we can't have a clear marketing strategy until we know who are we actually communicating with? So then, when we know our purpose, and when we know who are talking to, we can now say, Oh, this is what should be on our Facebook page. This is what should be on her instagram account. So we have to come to know that people interacts with things and businesses in people that resonate with them. On a personal level, I want to introduce you to L. Now. L is amazing entrepreneur. She lives in Manhattan Beach, California with her husband. He's a lawyer. I have two kids, ages three and 52 boys. She drives a white Range Rover, and throughout her childhood, her father had ah goat Farm in Ojai, California, which is just north of Los Angeles. And there she would drive with her dad in his old beat up truck, and when he would go out on his goat form, she would hop out of the truck and start collecting lavender and poppies and stuff flowers within the field. Years later, in Los...

Angeles, in a loft, she decided to start experimenting with creating goat's milk, soap and what you would do. Shoots are impressing the flowers on top of the soap itself, and she became rather successful at it. She got married, moved to Manhattan Beach, became a mom, became a wife and started selling her soap at Manhattan Beach Farmers Market. It was there, the farmer's market, that a buyer for anthropology came across and said, We want to test your soaps with a run in our stores And l decided to say, I'm going to make that happen And the crazy thing about all of this is that l isn't riel. El is my dream customer. I know that she's vacationed in Santa Rini Crease, and she didn't stay at a hotel because one of her sorority sisters has a beautiful home in the area. I know that what she searches for on YouTube, I know what magazines she subscribes to. I know it shows she binges on Netflix, and more than anything, I know what keeps her up at night. Her fears about her business, the story she's telling yourself if her husband believes in her or not, is she being a good mom by balancing her passion for her career and motherhood. Every time I put something out on Instagram on Facebook on YouTube, I asked myself, Does this resonate with L? And if it does, then I know I've hit the mark. Often times I will get like D. M's on instagram like Jasmine. This post you just you read my mind. How did you do it? I speak to L. Now quick raising hands here. How many of you live in Manhattan Beach? How many of you drive a White Range Rover? How many of you are married to a lawyer? You're all visions and versions of L male or female soap maker. Not so maker. Mom married single. The way I speak to her has clearly resonated with some of y'all in some deep way. But I couldn't resonate with you if I didn't know what I was talking to, because oftentimes what? We want to do it just put stuff out there and be like whoever has a credit card is going to buy and like that works that works. In the beginning. We know it works because there's always money on the Internet, but then you get to a point where your business plateaus near like I don't know what I'm doing because he never had a plan. A strategy to begin with that changes now home first thing. Who are you speaking to? And then you have to know why it is he or she following your account like legitimately. We don't give ourselves the permission to say I'm kind of awesome in this thing. This person follows my account because I know this. I share this. I do this. I am interesting. I am smart truth. So you have to believe that your dream customer is a real person. When they become riel, then you serve them from your guts. You don't serve them from ego. You don't serve them from your profitability. You serve them from your purpose. And when you serve a purpose, people smell that on the Internet. I happen to think that, like what was happening back in of Excuse me, what's happening back in 2010 with this whole start with me and creative life, we didn't know what social media waas all of us were just trying out in the wild. The show would be like, we hope this works. We don't know how to behave. And then all of a sudden people got sick and tired of seeing all the same fake stuff, right? How many times are we going to see a girl with her feet in the sand on a boomerang within your toes? Like life's a beach? How many times are we going to see, like the girl sitting at the edge of people, their legs crossing like little cappuccino? How many times going to see the girl standing in front of Coachella's Faris? We with their arms up in like a peace sign? We all see the same thing over and over and over again. Why? Because we as humans emulate with other people, are doing. And then we realized we got sick of seeing everybody else doing the same thing. When you know your purpose, when you know who you're speaking to, you create content that makes no sense to nobody else except for your person. And when your person buys, he or she doesn't tell one person, they statistically tell seven. But I like to think of Instagram and my drink customer and Facebook in Madrid. Customer as an Adam in the center of an Adam. We have a nucleus. That's who I want. You speaking to. This nucleus is l. I speak to her, I speak to her and you want to know what's floating around her Electrons and neutrons. That is Chelsea, that is Monica. That's Tricia. That is Aaron. Y'all are the neutrons and electrons. You guys were attracted to the way I spoke to the Adam. So this is a lifestyle brand. They sell gifts, accessories, clothing. It's a little silly, but they know who they're talking to and targeting. And they know how to cure. Rate their feed. You look through their account and you know who they are trying to attract. They are trying to attract girls between the ages of 18 and 28. These girls love big sunglasses, neon signs, pizza. They will probably be at Coachella. Everything they write, everything. The share is pointed to that one person. And I have to tell you I buy their stuff. I'm not 28 I'm 29 but, uh, not really cause you on the Internet like she's lying. Listen, listen, I'm forever 29 okay? We just celebrate the anniversary of my 29th birthday again. and again. So I am not the target demo. And yet I buy room I the electron. I am the neutron. They're not talking to me yet. I because I'm so attracted to what they do. Friends talk to the top to the nucleus.

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Jasmine Star

Jasmine Star helps entrepreneurs build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of

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Business Basics Social Media

Ratings and Reviews

Katrina Julia

GREAT class! I LOVE learning AND applying from Jasmine from IG, Social Curator and here on CreativeLIVE! I immediately started applying key things to expand my IG + social like stories + tips (already doing reels consistently) + setting up my launch plan. In less than 1 week already seeing over 2,000% reach and over 4000% growth in accounts engaged! Whoop whoop! Highly recommend all the things!!!

Rachel Tenney

This is by far the best social media class I've ever taken, and I can't believe the price tag! I've spent way more on many other courses that can't even compare. This is truly a whole blueprint and so well produced. I love Jasmine's humor and down to earth strategy. One of the best business purchases I've ever made!

ayman sadiq

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How To Engage With Your Dream Customer

How To Engage With Your Dream Customer

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4. How To Engage With Your Dream Customer

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Class Introduction

Identifying Your Dream Customer