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Why Facebook Still Is A Powerful Platform

you happen to be part of the crew who are like Jasmine. Facebook is like no man's land it. It needs to be resuscitated. It needs a miracle. Need some divine intervention. I get it because the question I get asked a lot of people is Jasmine. Does Facebook work anymore? From your professional opinion? Doesn't work anymore. And the answer is it works phenomenally well still, and it's going to require a little bit of a mindset shift as result to see it that way. So let's have a chat about how to revive her Facebook page. So why am I still growing my Facebook page? Well, number one, it still gets results, and I have come to believe that the organization itself is paying so much careful attention to how people are navigating the app that even if it's funky right now, it has a way to make a boomerang back. So just because something doesn't work as well as it did once before doesn't mean that it doesn't have the propensity to go back to where it once Waas. That's what I'm gonna choose the beli...

ef and whatever is working right now for me, for free. I'm still going to take it. So let's geek out on stats for a little bit. On Facebook, there are 2.4 billion people on the app. That is 1,000,000,000 with a B. Okay, so what you're telling me is that an apple 2. billion people is not gonna work for you. I have to say, huh? Maybe give me about this a little bit different because statistically, 53% of Americans say that they use Facebook several times a day. Now, one out of every American uses Facebook several times a day. 15 people in this room are on Facebook several times a day. You're a give jasmine. What? Several well study went in eight times a day. More than half of America is on Facebook eight times a day. 57% of consumers say that social media influences their shopping. One out of every two American is on Facebook eight times a day, and 57% of them say that social media influences their shopping. The study was led by Facebook at 44%. 44% of people on Facebook are leading the shopping charge, and they say that Facebook affected their shopping decision. So what can we deduce from these basic stats? Facebook is the most used social platforms, and it is also the place where users are spending most of their time. We have to take out our personal feelings because I don't know how you feel about Facebook. But I could tell you it feels like you know where our moms hang out. You know, it's like, Where are my dad is on Facebook and I was like, Oh, man, But I know my people say Hey out there! And how do I know this? I run ads. I have tags, do the man. So this is a wake up call for anybody who's like I'm not sure it's for me, Karen says. I officially launched my first all video me solo in front of a camera PR course and hosted four Facebook lives. Social cure. It is turning into a video vixen, but in a good way. A's link. I was open, honest and vulnerable on a Facebook live, and because of this, I have had the biggest customer weekend ever. So the question then becomes, Are you leveraging Facebook for your business? If the answer is no. Then the next one will be. Are you ready? Because the thing that people say, Well, how do I stick on the elderly? Because Facebook is just out to get me. It's a big bogeyman of a monster. And I am so tired of them not showing myself the way that they did anymore. Because I am showing up and they've given me a platform of 2.4 billion people in their refused to show my stuff for free. How rude. Okay, so here's the four considerations Facebook uses to rank your content. If you think the algorithms out to get you, let's understand the boogeyman. So we know who were dancing with number one. Facebook explained. The algorithm has a formula or a set of steps for solving a particular problem and broke the algorithm down into four considerations. Number one inventory. What is new content that can be shown to users at any given time? Facebook says. What do we have to show number two signals? This is a guess at how interested a user will be at a certain point, and in a certain post signals this is their guests. Do you want to see this cat. Mim, Do you want to see this baking video? Do you want to see this Whiting portfolio based on your previous behaviours? That's called a signal. They're gonna guess what you want to see based on your previous behaviours predictions. How likely will a user engage with the content? Because it's not enough to show you what you want to see. What Facebook wants to do is show you want to see and then engage with it so they have a better measurement of how good that content is. And number four score a number given based on predictions listed in considerations one through three. So when we are dealing with our considerations, one through three signals predictions in score the only thing we can control. Control. Wow! Remix cooker cooker control. Wow, three. Only thing we can control is inventory. If the only thing we can control his inventory, we choose how much content to share went to share and how so people can look at this and say, I'm out of control, I can't do it. I give up and then some people say, OK, I can control one out of the three things I'm patrolling data aggregation. I have a vision for social curator to be data mining of our users of pop in and hot. Fabulous entrepreneurs were other business cells on the outside. Want to come to social, cure it and say what's working for them? How do we build products for them? Heck, yes. I got a vision. Something like glory. I have 850 followers within two hours. Yes, that's right. Two hours. I received a PM from somebody contacting me that she and her sister who want to schedule hypnotherapy sessions with me. So I am getting to new clients from one post. Oh, okay. You do hypnotherapy. Your page is dead. You have 850 people. And within two hours you probably got hundreds of dollars. Doesn't Facebook suck that algorithm? It's so out to get you. If you can change one thing about your Facebook page, what would it be? This is what I asked. I went into a free pop of group. Why? Data mining? I want to know. What's your pressure point? How can my business facilitate that? So I said if you could change one thing about your Facebook page, what would it be engagement? Everybody, hands down said. I want people talking back to what is wrong. I need to stop day drinking that Bobcat Lunch God, Kimberly Dylan Engagement Julie Murray People who engaged Karen I want content that results in Mawr Engagement and followers. Cheryl, I want a storefront of engaged followers and need a engagement. Jennifer Lee Engagements. This is what you have to improve you consistency. You can't post once a week. You're not giving Facebook inventory to show your stuff. Number two, please set up a professional photo shoot because you're using the same photo again and again and again. Number four. Your video tutorials are so good and you just stopped doing them. I don't understand why Number four. Can you please use the social curator captions to prompt questions because all she was doing was making statements. This is your summer workout. This is a recipe. What if I went to you and I held up a pizza and he said, Not not numb Pepperoni is my favorite. What? You don't say anything back and yet we do this inter captions if I want to you and said Margherita, pizza is my absolute favorite. And yes, I do. Cauliflower crust. Is that weird? Many of you. If you're not from California, we think that this really weird but us in California folk. Calabar, Pizza crust is where it's at. Uh, so I asked you a question. It's up to you to respond. But if I go to you and not give you a way to respond, I said, Come on, come on. Hey, you have the tools? You're not using them when people say jasmine, Facebook's not there for me. Maybe you're on the river. Facebook. Israel talk. I'm gonna 30 seconds of this life. Not this live video. It's a recording video. But my presentation I'm just saying this to production because they need another need. Queued up. So in 32 So now what? Now you have this fire on your bomb. Now you have new clients. Now people are are getting to know you. What did you want to do next? This fit specifically. How are you gonna leverage what you have on Facebook? So we definitely have things that I really want to do. And I feel like this is just give me that momentum to keep pushing forward I've always been type person. My to do list is 1000 miles long, but I'm finally starting to, like cross things off instead of adding and adding and adding and it just it's such a relief toe actually be able to see the things I've wanted to do for my company since I started. Actually, come toe light and people love it like it's not even just like course. I love my own stuff but like to see other people love it and think that it's great and get all the feedback is amazing. So she says that she loves it and now other people of it. So I was like, That's a really big business shift. Can you tell me faith what you think your secret to success Waas because people aren't going to hear from me, but they might hear it from you and this is what she said. I just had to do it. I had to show up. I had to do it and I'll be honest. I was given up on Facebook. I would go on Instagram. I would push a post to Facebook and just let it be, and I'd be fine with my 10 likes If if I even got that one being my own self, liking it like it was sad, Um, and I just really felt like people weren't seeing me on Facebook. And the truth was that I wasn't showing up on Facebook. So if you want people see you, you got to show up. That's basic. If you want people to see you, you got to show up deep thoughts from faith rial talk from fake. So what, does she actually boil all of this down to consistency. I put out a poll and asked, How many times do you post on your Facebook page? 30% of the people said 1 to 2 times per week. That is not really showing up at all. Inventory is the only thing that we can control within the Facebook algorithm. So what are you doing? So why should I be consistent when nobody sees my post? Jasmine. Sorry. Still not there. Good for faith. Good for you. I'm tired of inconsistent and nobody see my post, and I I want you to hear me first. Say it then. I am not some delusional little girl walking through like a field of poppies saying like It's totally gonna work. It sucks. It sucks that you do the same amount of work unless people see what you do a month 12 months ago, on a random basis live, you can get around 15,000 views nine months ago, forgetting around 9000 views. So in a matter of three months, I'm watching the viewership cut down and cut down and cut down. Six months ago, I'm getting 6500 views, 4000 views. So what is really happening along the way? Organic reach is shrinking, more people are on the up and more people are paying to run acts, and any content that is paid gets priority over free content. But guess what? You're driving on a freeway that Mark Zuckerberg paid, paved. And then he said, you could pay for the toll road, or you could sit in traffic. You want to complain that you're on this free paved road, go right ahead, but the people who want to be seen can pay the toll, or they could sit and be happy in their car. I have chosen to sit and be happy, and occasionally I also use a toll road because the whole world works. So I'm not gonna be s you and say, Come on, guys, You got this. I'm just gonna tell you straight out that consistency is key and you're going to need the tools to show up every day you're going to need the resource is to show up every day, and that's okay if you don't want that. But then you also can't complain that you're not growing right. So you say I'm not going to show up and you say good, I'm not showing up, and I'm OK, then. I'm not saying I'm OK that my business isn't growing. If you're complaining, you got to do something about it. So, Jenny, I did a live video after a challenge after Challenge post and sold out of what I was selling. Eliana the engagement I actually got from one my current clients to comment again on my page, and she gave me a great many review. Michelle, they have been working great for me. And yesterday's post got me $300 in sales. Are they saying Hey, guys, I had a viral video. Hey, guys. It in a four part video series. Hey, guys. I did 27 lives. They just that I showed up Shine. I'm blown away from to toe over 100 that it reached inorganic engagement. Why you showed up. You had a plan and you had a strategy. And when you have a plan and when you have a strategy and when you have the resources consistency then becomes no longer your arch nemesis, this person becomes her ally.