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How To Guarantee Social Media Success

Lesson 8 from: FAST CLASS: Your Social Media Bootcamp

Jasmine Star

How To Guarantee Social Media Success

Lesson 8 from: FAST CLASS: Your Social Media Bootcamp

Jasmine Star

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Lesson Info

8. How To Guarantee Social Media Success

Lesson Info

How To Guarantee Social Media Success

we're gonna get into how Teoh guarantee social media success. That was one thing that my mom always use to tell me. Drive me crazy as a kid. And now I just say it all the time. If you fail to plan, you plan to fail. So, uh, how can we guarantee that you are going to get more followers? And then how do we guarantee you'll get more followers than you're gonna get those followers to engage? And then how then do we guarantee that once you have more followers, you get them to engage that they will then become customers? We're gonna get into a quick video as to what I firmly believe people online desire when they follow our accounts. Now we're gonna focus on taking that content in building a strategy from it. So we're gonna have a 30,000 foot view of what we're going to do in our business is for the next 30 days and then walk away with a step by step plan on how to implement on that from the back. And so I know that a lot of us have these conversations about social media struggles, and I fee...

l like after listening to it like I speak to thousands of business owners in a lot of times that he hears people are like, I don't feel like I'm being authentic or I'm being my true self or I don't know how to show up which boils down to a word that I call is known. I don't know if I'm known and I know that people don't have conversations over drinks with Francis. I don't feel like I'm known on Instagram, but at the core of it, it's kind of like I don't know how to be myself. I don't know how comfortable and even on a deeper level, people like, What are people gonna think? Well, I think our issue is like we don't know how much to share good and especially with it being a product based brand, even though we're behind the brand. So, like, what do we share about our personal? You know, like how much and we'll get to that when we start breaking out what the brand looks like and what ultimately want guys want putting out. So then another struggle would be, I don't know what people are saying, my posts right, I don't know if they actually connect with me and I don't know. It's like I feel like whenever I'm putting something out, people don't talk back to me. We want to get you seen and we want to get you heard. And how do we know people are hearing you when they talk back to you? So there's going to your three measurements of of connection. So we need to know precisely what you're about when Ugo precisely what makes your business special and when you precisely your industry differentiation. Now that we've laid the foundation that I have identified at least one or a few things that you could possibly be feeling about your Instagram or Facebook or any other social platform accounts, the thing we're going to have to do is that in order for us to be authentic in order for us to feel comfortable, we have to set the parameters and we set the parameters by telling people exactly what it is we do and who we are. And we have a very small time amount of time to actually do this. When it comes to Instagram and Facebook and Twitter and LinkedIn, you have your bio and we've created a system called a boss bio. That explains exactly what people should come to expect from your accounts, which will then empower you to be authentic, to speak your truth and speak what you are comfortable with about now. So in this next video, we're gonna walk you through step by step, how to create a boss bio that will empower you to know why you're there, what to say and what people can expect from your account. Are you going to that right now? So first things first, I want to focus on a boss bio. So on Instagram and on Facebook, your well, in this particular boot camp, we're gonna focus on to the biggest platforms. The same things apply to Twitter to Pinterest to YouTube. We will answer questions about that. I use all of those things is part of my marketing strategy. But if I had just to pick like the top performers, it would be Instagram and Facebook. So where he's been more than 90% of our time there. So there's gonna be five pieces to a boss bio and what we really want to do it. Step number one is we want to get focused with your title, like people need to know when they're sitting with the real friends when they're Christmas shopping and their sister in law comes around like, I don't know, to get my mother in law there to say You have to follow this brand because what part? Two of a boss bile We want a list of benefits for your followers. Why are these people going to follow you? Because what happens is that I know your business is great and you know your business great. And your daddy knows your business is great. But on social media, when there's a stranger they have to say always is How does this benefit me? And oftentimes, categorically, it's I'm getting educated. I'm getting entertained, have a form of escapism. These are helpful. I am intrigued. It's aspirational. People have these buckets of why they follow people, so a few benefits for people. These are just a few ideas based on different businesses. Do you offer weekly tutorials? Do you offer daily recipes like Follow me why you get creative inspiration following because we give you ideas and how to be the best gift giver like you're telling people what with what, They're going to get over three. Part of the boss bio is who's your account for? We want to be super specific. Now I understand. So yesterday we worked through your ideal climb for a while. We know who we're going after. I want you to identify and re identify who that person is in safe again and again and again because what happens is when you can identify a segment of people you're gonna be drawing in that circle. Tighter, tighter, tighter. And when you have a really tight circle, these people believe in you and they say you're perfectly made for me. The fourth part of a boss bio is going to be how to people contact you. I know it's super basic because it's easy to say, Well, my link is there, but how can we agree? Personal relationships of people? Well, a couple ways. When you list your email, your phone number, an address if you guys have a physical location or even if you just hash tag, what you think would be a powerful so hashtags in your bios are searchable on instagram. So if you want to be found in the local market. That's great, probably not as applicable to these two businesses. But if it was a florist by head and Jim if I was a private changer or personal chef, having that hash tag is pretty darn amazing. In the last and final piece is what I call party favor. You want to give a gift so that you get a very, very important piece of their personal information, and that is their email you are going to create. Resource is for your dream customers. This we're going to do. We're gonna work active at this, and you're like, Oh, this is another thing to do. He had to do anything first. We're going to focus on those resources. Resource is like It could be an e book. It could be a guide. It could be a checklist. It could be a video tutorial. It could be a quiz. You can have a book. So a lot of times when I see people like, if you pay the shipping fees you'll get, I'll send you my book for free. And so they call it shipping and handling. So they cover the shipping. The ad, like one of $2 extra to cover the cost of book. They send it, and then people have to submit their newsletter if their email. And then you have people in an email, so it's going to build up to a customer. So I believe that what happens often on Instagram, which is totally understandable. People say their exit link is to, ah, blogged post their exit. Lincoln's do a YouTube video. Their exit link is to UN about me video. All of those are great, but you don't get any customer information. My exit links will always go to. How can I go deeper and build a list of my own? So we have to really focus on the bio before we move forward. We're laying the foundation five pieces. Description benefits who it's for contact information to give a party favor. Ah 150 characters was like a 40 minute conversation. But it's so important. If you're saying I'm having a hard time showing up is me. We set the parameters and we exist within those parameters. One thing I want to point out cause he brushed over it really quickly, is the importance of what are the questions that people are asking you the most. Just take some time and keep track of it. And of those top three questions that people are asking the most, could you create a very simple PdF? I am not talking about anything complicated. And then use that to grow your newsletter list when people ask, because people like DME and it's like they want, like a personal consultation. And I was like, It's not happening in the D. M's and I feel like I'm on Lee gonna be losing in that situation because I'm not gonna answer in the way that they want cause it's not long and thoughtful enough, and I don't want to ignore it because I want to make sure that I'm responding to the DMZ. I'm getting in order for me to create A When I created a resource where I feel is the best representation of my business. I can give somebody a freebie. It creates a brand recognition and a brand experience, and I'm growing my newsletter list along the same time. It takes a little time, but you build a customer over time

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Ratings and Reviews

Katrina Julia
 

GREAT class! I LOVE learning AND applying from Jasmine from IG, Social Curator and here on CreativeLIVE! I immediately started applying key things to expand my IG + social like stories + tips (already doing reels consistently) + setting up my launch plan. In less than 1 week already seeing over 2,000% reach and over 4000% growth in accounts engaged! Whoop whoop! Highly recommend all the things!!!

Rachel Tenney
 

This is by far the best social media class I've ever taken, and I can't believe the price tag! I've spent way more on many other courses that can't even compare. This is truly a whole blueprint and so well produced. I love Jasmine's humor and down to earth strategy. One of the best business purchases I've ever made!

ayman sadiq
 

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