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Introduction - The Power of Elegance

Lesson 16 from: From Structure to Style: Master Your Copywriting

Shani Raja

Introduction - The Power of Elegance

Lesson 16 from: From Structure to Style: Master Your Copywriting

Shani Raja

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Lesson Info

16. Introduction - The Power of Elegance

Lessons

Class Trailer

Chapter 1: Copywriting Fundamentals

1

Class Introduction - Overview of the Course Content

03:50
2

The Five Aspirations of a Superior Copywriter

05:28
3

The Importance of Defining Your Intention & Audience

06:02
4

The “Secret Sauce” of Good Copywriting

04:29
5

Quiz - Chapter 1

Chapter 2: Simplicity

6

Introduction - The Power of Simplicity

02:06

Lesson Info

Introduction - The Power of Elegance

the power of simplicity we saw is that it makes your writing light and fast instead of slow and heavy. And in the previous chapter I introduced you to the power of clarity. The quality that makes your writing crisp sharp and focused. The power of elegance. The subject of this chapter is that it makes your writing orderly and graceful. I'm going to show you in this chapter how to apply this ingredient of elegance to your writing in order to make it flow better. By the end you'll be able to give your writing much more gracefulness, which in turn will make for a more joyful reading experience. Now just imagine what can happen when simplicity and clarity meet elegance, there are enough to create enormous power in your writing because when these three ingredients come together, the results get to be really magical and really musical. You see simplicity and clarity can help make your ideas succinct and bright but elegance is that almost mystical quality that can make a person go, wow, that w...

as just beautiful to read. Now that beauty comes from three things. The way the writing is arranged, the way the writing moves and the way the writing is presented. And thus, with this ingredient of elegance, we're getting deep into the artistic realm of writing. It's about viewing your writing, not just as a piece of text anymore, but as a composition, almost like a piece of music where every note, every pause, every accent and even every syllable is gracefully aligned to create something that flows along beautifully. I'm going to start this chapter by looking at the presentational aspect of elegance and aspect. Unfortunately, that is too often overlooked.

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