Introduction - Get Ready to Edit
Lesson 26 from: From Structure to Style: Master Your CopywritingShani Raja
Introduction - Get Ready to Edit
Lesson 26 from: From Structure to Style: Master Your CopywritingShani Raja
Lessons
Chapter 1: Copywriting Fundamentals
1Class Introduction - Overview of the Course Content
03:50 2The Five Aspirations of a Superior Copywriter
05:28 3The Importance of Defining Your Intention & Audience
06:02 4The “Secret Sauce” of Good Copywriting
04:29 5Quiz - Chapter 1
Chapter 2: Simplicity
6Introduction - The Power of Simplicity
02:06Tight Writing - How to Make Your Writing Snappy
05:43 8Tell it Straight - How to Write Plainly & Straightforwardly
03:36 9Don’t Overcomplicate - How to Avoid Unnecessary Complexity
04:59 10Quiz - Chapter 2
Chapter 3: Clarity
11Introduction - The Power of Clarity
01:33 12Nailing Down Your Ideas - How to Fix Fuzzy Ideas In Your Copy
04:07 13Place Words With Care - How to Avoid Misplacing Words
03:49 14Be Specific - How to Avoid Ambiguity, Jargon & Abstract Writing
09:09 15Quiz - Chapter 3
Chapter 4: Elegance
16Introduction - The Power of Elegance
01:57 17Present Elegantly - How to Make Your Writing Look Good
04:10 18Narrative Flow - How to Structure Your Copy Beautifully
04:09 19Musical Writing - How to Give Your Writing Rhythm
05:31 20Quiz - Chapter 4
Chapter 5: Evocativeness
21Introduction - The Power of Evocativeness
02:28 22Add Variety - How to Reduce Monotony in Your Writing
03:10 23Be Bold - How to Steer Clear of Weak Words
03:34 24Create Pictures - How to Make Your Writing Jump Out
06:23 25Quiz - Chapter 5
Chapter 6: Editing With Style
26Introduction - Get Ready to Edit
01:31 27The Quick-Smart Editing System
16:11 28Quiz - Chapter 6
Chapter 7: The Road Ahead: What’s Next?
29How to Nurture Your New Skills
03:06Final Quiz
30Final Quiz
Lesson Info
Introduction - Get Ready to Edit
now with everything I've taught you about the mindset of a superior writer and the foundational ingredients of exceptional writing. I am confident that you should be able to go ahead and start to make remarkable improvements to your copyrighting and your copy editing. But before we wrap up this adventure in this chapter, I'm going to show you an editing technique that will give you the opportunity to put into practice everything that you've learned so far. Now to follow along with this editing process, I recommend having an unedited piece of nonfiction writing handy to work with ideally it should be an article or a blog post. Although it could be something different like some website copy or the executive summary of a report. Um Say 500 to 1000 words of text written either by you or by someone else. But it shouldn't be in too good a shape. Don't use an article from the Economist for instance because it would be just so good that there'd be hardly any scope for improving it. It should b...
e something at least that could do with enhancing but at the same time not so bad that you can't understand it at all because that would also make editing it impossible. Right? Something in between those two extremes is probably ideal. So when you're ready with your document, let's start editing