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Add Variety - How to Reduce Monotony in Your Writing

Lesson 22 from: From Structure to Style: Master Your Copywriting

Shani Raja

Add Variety - How to Reduce Monotony in Your Writing

Lesson 22 from: From Structure to Style: Master Your Copywriting

Shani Raja

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Lesson Info

22. Add Variety - How to Reduce Monotony in Your Writing

Lessons

Class Trailer

Chapter 1: Copywriting Fundamentals

1

Class Introduction - Overview of the Course Content

03:50
2

The Five Aspirations of a Superior Copywriter

05:28
3

The Importance of Defining Your Intention & Audience

06:02
4

The “Secret Sauce” of Good Copywriting

04:29
5

Quiz - Chapter 1

Chapter 2: Simplicity

6

Introduction - The Power of Simplicity

02:06

Lesson Info

Add Variety - How to Reduce Monotony in Your Writing

in this lesson, I'm going to explain how to make your writing more evocative by giving it more variety by the end of it, you'll know how to make skillful tweaks to your words and sentences to make your writing spring to life because it's so full of variety. Now, as you know, anything gets boring when it's repeated too often and the same is true in writing, which can get very dull when you keep on using the same words and the same sentence structures and similar language patterns take a look at this sentence which is mind numbingly dull in this course, you will learn that writing in a simple way. Can make your writing more punchy in this course, you will learn that writing in a clear way can make your writing more easily comprehensible. In this course, you will learn that writing in an elegant way. Can make your writing flow better. In this course, you will learn the writing in an evocative way. Can make your writing more stimulating. Now each sentence repeats exactly the same structure...

, which makes it exceedingly boring to read the passage is also horribly dull for another reason, because each sentence repeats the exact same words. Now, what can we change to give more variety to the sentence structure in this example. Have a go yourself if you want but try not to change too many of the fundamental words in the sentence just yet because I want to get to the word level later. Okay, well, here's one way to get some variety into the previously boring sentence structure in this course, you will learn that riding in a simple way, can make your writing more punchy. You'll also learn that you can make your writing more easily comprehensible by writing in a clear way the course further will teach you that writing in an elegant way, can help to make your writing flow better and that writing more evocatively can make your writing more stimulating. Now, have a go next at bringing more variety into the words of this new sentence structure. Okay, here's my version in this course, you will learn that writing in a simple way, can make your prose punchier. You'll discover that you can make your writing more easily comprehensible by composing sentences in a clear way. The course further will teach you that expressing your ideas elegantly can help to make your copy flow better and that writing more evocatively can result in more stimulating prose. Now it's maybe not perfect, but that reads quite a bit better than the original passage, doesn't it? The variety in words and sentence structure has given the passage a new liveliness and vitality. I hope you'll agree, and basically all I've done is try to pack in as much variety as possible. Okay, in the next lesson, I want to explore another tactic that can help bring more vitality to your prose, namely the tactic of stating things boldly rather than timidly see you on the other side

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