.png/webp/500)
Blog Post Writing: Create Engaging Blogs
Maddie Cohen
Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Improve your website traffic by posting top-quality content on a regular basis.
- Tell your story in an engaging way that captivates your audience.
- Optimize your content for on-page SEO.
- Copy-edit and proofread your blog posts like a pro.
- Level-up your content marketing by repurposing your blog content across your platforms.
- Communicate with your customers more efficiently with compelling blog posts.
- Use the leading blogging and optimization tools to create blog posts that are sure to convert your visitors into buyers.
- Identify your audience and write content that will appeal to them immediately.
- Identity different types of blog posts and know when to utilize each one.
- Create a functional content calendar to help with posting regularly.
- Understand blogging best practices and incorporate them into your content.
ABOUT MADDIE'S CLASS:
Blogs are one of the best ways to drive traffic to your site and with over 4 million blog posts published on the internet every day, there’s no time to waste. With this complete guide to blog post writing, you can look forward to making more sales with proven strategies that will lure readers to your website. Learn how to write, optimize, proofread, edit, and publish posts that will engage your audience and encourage your site visitors to become paying clients.
You’ll even learn how to create a content calendar and track your analytics for professional insights into how well your posts are doing. Enroll now and gain access to everything you need to know to start writing exceptional blog posts for your brand!
WHAT YOU WILL LEARN:
- The reasons why launching a company blog is so lucrative.
- How to stand out from your competitors with original content that establishes a powerful voice for your brand.
- How to optimize your content by using keywords, internal links, meta descriptions, image text, tags and categories, and SEO plugins.
- How to write content that is optimized for your target audience.
- How to avoid common pitfalls when writing your first blog posts.
- How to write a range of blog posts including list posts, how-to guides, roundups, personal stories, case studies, interviews, and checklists.
- How to craft a compelling, accurate headline, create a detailed outline for your post, write a gripping lede and hook and include a call to action.
- How to ensure that your content is easily readable by your target audience by incorporating expert techniques into your writing.
WHO THIS CLASS IS FOR:
- Brands and businesses looking to drive more traffic to their website and build an online following.
- Businesses wanting to convert more site visitors into paying clients.
- Business owners and brand managers wanting to add a blog to their content marketing.
- Bloggers and writers looking to learn expert tips to level-up their writing.
- Anyone who wants to learn how to write engaging blog posts.
- Content Marketers wanting to enhance their blogging skills.
- Anyone wanting to start a professional career in blog writing.
- Digital nomads looking for work that they can do from anywhere in the world.
- Beginner to Expert.
ABOUT YOUR INSTRUCTOR:
A UC Berkeley alumna and Top-rated Fiverr Pro content marketing writer. She has worked with hundreds of clients and boasts more than 1,800 reviews.
Ratings and Reviews
baldandorj east
I am happy to watch those video.
Student Work
Related Classes
Communication Skills